Emergency Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Emergency Supplies sales on Amazon US totaled 1,119,000 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $17,743,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 57.5% of revenue, while a typical listing is priced at $16.89. The keyword itself pulled 28,029 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the emergency supplies Top 50 moved 12,541,800 units and $195,847,777 in cumulative sales — an average of 1,045,150 units and $16,320,648 per month. Monthly throughput topped out at 1,173,800 units in October 2025 and dipped to 558,000 in May 2026, leaving the latest reading 2.7% lower than August 2025.
Emergency Supplies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 3.5% MoM
Monthly Revenue 2026/07
$17.7M
▼ 8.5% MoM
Top 10 Market Share 2026/07
60.8%
Emergency Supplies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold emergency supplies listing on Amazon US in July 2026 is ASIN B00KOSP454 (Brand: Curad), which sold 100,000 units at $2.68 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 680,000 units and $10,195,900 in July 2026 — 60.8% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Emergency Supplies' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00KOSP454
CURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
100K
▲ 150.0%vs. prior month
$559K
latest month
12-month trend
B00MNV8E0C
Amazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B09RTVD1GF
Energizer AA Batteries Alkaline Power, 32 Count Alkaline Double A Battery Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09RTVN5GN
Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B010NE2XPC
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
B00006IDL6
BAND-AID Brand Flexible Fabric Adhesive Bandages, All One Size, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
50K
▼ 28.6%vs. prior month
$447K
latest month
12-month trend
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Best Emergency Supplies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Energizer is the best-performing emergency supplies brand in July 2026, moving 240,000 units across 3 ASINs for 35.3% of Top 10 volume. Curad follows with 100,000 units (14.7%), ahead of Amazon Basics on 100,000 units (14.7%).
With 8 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.68 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Energizer
3 ASINs in Top 10
35.3%
Units
240K
Revenue
$4.7M
Avg. price
$18.99
B09RTVD1GF
$15.99·★4.8·78.8K revsEnergizer AA Batteries Alkaline Power, 32 Count Alkaline Double A Battery Pack
Units sold100KB09RTVN5GN
$15.99·★4.8·58.4K revsEnergizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
Units sold100KB087GMJXMC
$24.99·★4.8·214.3K revsEnergizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
Units sold40K
Curad
1 ASIN in Top 10
14.7%
Units
100K
Revenue
$559K
Avg. price
$2.68
B00KOSP454
$2.68·★4.8·60.8K revsCURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
Units sold100K
Amazon Basics
1 ASIN in Top 10
14.7%
Units
100K
Revenue
$1.5M
Avg. price
$12.79
B00MNV8E0C
$12.79·★4.7·951.1K revsAmazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
Units sold100K
Trending Emergency Supplies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B8Z3VD43 leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B00KOSP454 close behind at ▲ 150.0% MoM on 100K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B8Z3VD43
First Aid Kit 277PCS Car Home Camping Essentials Red Emergency Kit YIDERBO | School Supplies,Dorm Room Essentials,Survival Kit,Travel Essentials,Outdoor Adventure,Office Hiking Portable,Refill Supplies
Price
$16.99
Rating
4.7
Reviews
3K
Latest month sales
B00KOSP454
CURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
Price
$2.68
Rating
4.8
Reviews
60.8K
Latest month sales
B08Y8NVW6Y
LEMENT 50pcs KN95 Face Mask Black 5-Layer Filter≥95% Cup Dust Safety Masks | 5-layer filtration, breathable fit, elastic ear loops, cup design, for adults, ideal travel, work, commuting & daily use
Unlock to view ASIN details and product titles
Price
$18.49
Rating
4.4
Reviews
78.9K
Latest month sales
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