Electric Mower Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Electric Mower sales on Amazon US totaled 19,250 units in July 2026 (▼ 59.2% vs. the prior month), generating an estimated $3,890,726 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.2% of unit volume and 74.3% of revenue, while a typical listing is priced at $256.61. The keyword itself pulled 17,807 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the electric mower Top 50 moved 293,700 units and $59,016,168 in cumulative sales — an average of 24,475 units and $4,918,014 per month. Monthly throughput topped out at 47,150 units in June 2026 and dipped to 11,950 in January 2026, leaving the latest reading 6.4% higher than August 2025.
Electric Mower Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.3K
▼ 59.2% MoM
Monthly Revenue 2026/07
$3.9M
▼ 64.3% MoM
Top 10 Market Share 2026/07
85.2%
Electric Mower Market Share & Sales Concentration on Amazon US — July 2026
The most-sold electric mower listing on Amazon US in July 2026 is ASIN B0CDNQ62ML (Brand: MANSCAPED), which sold 10,000 units at $109.99 apiece — equal to 51.9% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,400 units and $2,891,457 in July 2026 — 85.2% of unit volume and 74.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Electric Mower' on Amazon
July 2026
Is 85.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CDNQ62ML
MANSCAPED The Lawn Mower® 5.0 Ultra Groin & Body Hair Trimmer | Dual-Head SkinSafe® Trimmer & Foil Blades, Waterproof Wet/Dry, USB-C Rechargeable with Travel Case, Men’s Ball Shaver, Black
10K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B00BBQVL5U
Greenworks 40V 16in Push Lawn Mower, 4.0 Ah Battery and Charger
1K
▼ 85.7%vs. prior month
$286.5K
latest month
12-month trend
B092CMM5XM
LawnMaster MEB1114K Electric Corded Lawn Mower 15-Inch 11AMP
1K
▲ 0.0%vs. prior month
$109.6K
latest month
12-month trend
B078YYPWLY
BLACK+DECKER Electric Lawn Mower, Weed Eater and Edger 3-in-1 Combo, Corded 12-Inch 6.5 Amp Electric Weed Wacker and Compact Push Mower (BESTA512CM)
900
▼ 55.0%vs. prior month
$74K
latest month
12-month trend
B0857KWHHC
EGO POWER+ 21" Cordless Electric Lawn Mower Kit, Self-Propelled - LM2135SP
800
▼ 73.3%vs. prior month
$568.7K
latest month
12-month trend
B0C2ZPBHC7
Greenworks 60V 21in Push Lawn Mower, 5.0 Ah Battery and Charger
700
▼ 30.0%vs. prior month
$270.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Electric Mower Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MANSCAPED is the best-performing electric mower brand in July 2026, moving 10,000 units across 1 ASIN for 61.0% of Top 10 volume. Greenworks follows with 2,100 units (12.8%), ahead of LawnMaster on 1,000 units (6.1%).
With 7 brands splitting the Top 10 and 79.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $106.49 to $284.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MANSCAPED
1 ASIN in Top 10
61.0%
Units
10K
Revenue
$1.1M
Avg. price
$109.99
B0CDNQ62ML
$109.99·★4.2·10.4K revsMANSCAPED The Lawn Mower® 5.0 Ultra Groin & Body Hair Trimmer | Dual-Head SkinSafe® Trimmer & Foil Blades, Waterproof Wet/Dry, USB-C Rechargeable with Travel Case, Men’s Ball Shaver, Black
Units sold10K
Greenworks
3 ASINs in Top 10
12.8%
Units
2.1K
Revenue
$654.3K
Avg. price
$284.85
B00BBQVL5U
$229.99·★4.2·12.2K revsGreenworks 40V 16in Push Lawn Mower, 4.0 Ah Battery and Charger
Units sold1KB0C2ZPBHC7
$389.99·★4.4·516 revsGreenworks 60V 21in Push Lawn Mower, 5.0 Ah Battery and Charger
Units sold700B0BNTCJZD1
$234.58·★4.2·646 revsGreenworks 40V 16in Push Lawn Mower, 4.0 Ah Battery and Charger
Units sold400
LawnMaster
1 ASIN in Top 10
6.1%
Units
1K
Revenue
$109.6K
Avg. price
$106.49
B092CMM5XM
$106.49·★4.0·3.4K revsLawnMaster MEB1114K Electric Corded Lawn Mower 15-Inch 11AMP
Units sold1K
Trending Electric Mower Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CSMKWNHL booked 600 units at $179.99, with ▼ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CSMKWNHL
RB 40V 9" Mini Cordless Lawn Mower with Battery & Charger for Small Yards | Ultra-light with brushless motor. 3 cutting heights. One-hand steering. Upright storage for tiny spaces, small lawns, patios.
Price
$179.99
Rating
4.3
Reviews
422
Latest month sales
B0DT143V9J
Worx Cordless Lawn Mower, 40V 17" 2-in-1 Grass Mower for 1/4 Acre, WG745 | Brushless Power, Mulching & Bagging, 2 x 4.0Ah Batteries & 4.0A Charger Included, PowerShare
Price
$249.99
Rating
4.3
Reviews
138
Latest month sales
B0CZRJWVJJ
Worx Cordless Lawn Mower, 40V 21" 3-in-1 Grass Mower for 1/2 Acre, WG752 | Brushless Power, Mulching/Bagging/Side Discharge, 7-Position Height, 2 x 5.0Ah Batteries & 4.0A Charger Included, PowerShare
Unlock to view ASIN details and product titles
Price
$379.99
Rating
4.4
Reviews
360
Latest month sales
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