Easel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Easel sales on Amazon US totaled 87,900 units in July 2026 (▲ 23.7% vs. the prior month), generating an estimated $2,464,255 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 62.6% of revenue, while a typical listing is priced at $34.91. The keyword itself pulled 47,299 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the easel Top 50 moved 895,400 units and $25,023,279 in cumulative sales — an average of 74,617 units and $2,085,273 per month. Monthly throughput topped out at 92,950 units in August 2025 and dipped to 41,750 in May 2026, leaving the latest reading 5.4% lower than August 2025.
Easel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.9K
▲ 23.7% MoM
Monthly Revenue 2026/07
$2.5M
▲ 21.6% MoM
Top 10 Market Share 2026/07
67.1%
Easel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold easel listing on Amazon US in July 2026 is ASIN B07P8TXWYH (Brand: Amazon Basics), which sold 20,000 units at $14.55 apiece — equal to 22.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 59,000 units and $1,541,420 in July 2026 — 67.1% of unit volume and 62.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Easel' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P8TXWYH
Amazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)
20K
▲ 100.0%vs. prior month
$297.6K
latest month
12-month trend
B00006IA9F
Post-it Super Sticky Easel Pad, 25 x 30 in, White, 2 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
10K
▲ 0.0%vs. prior month
$320.4K
latest month
12-month trend
B0BH98Y9WH
Amazon Basics Sticky Easel Pads for Presentations, Brainstorming, Classroom Use, Bleed-Resistant, Easy to Hang, 25 x 30 in, White, 2-Pack
6K
▲ 50.0%vs. prior month
$177K
latest month
12-month trend
B07QRB6XYQ
Post-it Super Sticky Mini Easel Pad, 15 x 18 in, White, 3 Pads
5K
▲ 400.0%vs. prior month
$151.6K
latest month
12-month trend
B0BVM9YJCS
Double-Sided Magnetic White Board with Stand, 16" x 12" | Dry Erase Board with Stand, Desktop Whiteboard Easel , Portable Small White board dry erase for Drawing, Office, Home
5K
▲ 66.7%vs. prior month
$96.5K
latest month
12-month trend
B000N4AI8M
Post-it Super Sticky Easel Pad, 25 x 30 in, White Lined, 4 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
4K
▲ 300.0%vs. prior month
$204K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Easel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing easel brand in July 2026, moving 26,000 units across 2 ASINs for 44.1% of Top 10 volume. Post-it follows with 21,000 units (35.6%), ahead of AMUSIGHT on 5,000 units (8.5%).
With 6 brands splitting the Top 10 and 88.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $46.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
44.1%
Units
26K
Revenue
$474.6K
Avg. price
$24.73
B07P8TXWYH
$14.55·★4.3·11.2K revsAmazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)
Units sold20KB0BH98Y9WH
$34.92·★4.4·1.4K revsAmazon Basics Sticky Easel Pads for Presentations, Brainstorming, Classroom Use, Bleed-Resistant, Easy to Hang, 25 x 30 in, White, 2-Pack
Units sold6K
Post-it
4 ASINs in Top 10
35.6%
Units
21K
Revenue
$753.1K
Avg. price
$46.49
B00006IA9F
$42.80·★4.8·7.2K revsPost-it Super Sticky Easel Pad, 25 x 30 in, White, 2 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
Units sold10KB07QRB6XYQ
$18.15·★4.8·1K revsPost-it Super Sticky Mini Easel Pad, 15 x 18 in, White, 3 Pads
Units sold5KB000N4AI8M
$75.01·★4.8·2.4K revsPost-it Super Sticky Easel Pad, 25 x 30 in, White Lined, 4 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
Units sold4KB085DGRT4M
$49.99·★4.8·599 revsPost-it Super Sticky Easel Pad, 25 x 30 in, White Lined, 2 Pads | Premium Self Stick Flip Chart Paper, Teacher Anchor Chart, Super Sticking Power
Units sold2K
AMUSIGHT
1 ASIN in Top 10
8.5%
Units
5K
Revenue
$96.5K
Avg. price
$16.99
B0BVM9YJCS
$16.99·★4.6·1.4K revsDouble-Sided Magnetic White Board with Stand, 16" x 12" | Dry Erase Board with Stand, Desktop Whiteboard Easel , Portable Small White board dry erase for Drawing, Office, Home
Units sold5K
Trending Easel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07QRB6XYQ booked 5K units at $18.15, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QRB6XYQ
Post-it Super Sticky Mini Easel Pad, 15 x 18 in, White, 3 Pads
Price
$18.15
Rating
4.8
Reviews
1K
Latest month sales
B000N4AI8M
Post-it Super Sticky Easel Pad, 25 x 30 in, White Lined, 4 Pads | Premium Self Stick Flip Chart Paper, Anchor Chart, Office Supplies & School Supplies, Great for Teachers and Students
Price
$75.01
Rating
4.8
Reviews
2.4K
Latest month sales
B085DGRT4M
Post-it Super Sticky Easel Pad, 25 x 30 in, White Lined, 2 Pads | Premium Self Stick Flip Chart Paper, Teacher Anchor Chart, Super Sticking Power
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.8
Reviews
599
Latest month sales
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