Earplugs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Earplugs sales on Amazon US totaled 268,400 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $4,165,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 44.0% of revenue, while a typical listing is priced at $17.34. The keyword itself pulled 91,583 Amazon queries over the same period (▲ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the earplugs Top 50 moved 2,878,600 units and $46,180,189 in cumulative sales — an average of 239,883 units and $3,848,349 per month. Monthly throughput topped out at 291,900 units in November 2025 and dipped to 164,700 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Earplugs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
268.4K
▼ 4.5% MoM
Monthly Revenue 2026/07
$4.2M
▼ 11.8% MoM
Top 10 Market Share 2026/07
48.4%
Earplugs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold earplugs listing on Amazon US in July 2026 is ASIN B0051U7W32 (Brand: Mack's), which sold 30,000 units at $9.89 apiece — equal to 11.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $1,830,700 in July 2026 — 48.4% of unit volume and 44.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Earplugs' on Amazon
July 2026









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Top 5 Volume Share breakdown

B0051U7W32
Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA
30K
▲ 0.0%vs. prior month
$296.7K
latest month
12-month trend

B001FPCUHA
Flents Protechs Quiet Time Foam Ear Plugs, NRR 33, 10 Pair, Purple | Reusable Foam Ear Plugs for Sleeping, Snoring, Loud Noise, Traveling, Concerts, Construction, Studying, Work & Shooting
20K
▲ 100.0%vs. prior month
$71.4K
latest month
12-month trend

B007P8CZS0
Mack's Soft Moldable Silicone Putty Ear Plugs - Kids Size, 6 Pair - Comfortable Small Earplugs for Swimming, Bathing, Travel, Loud Events and Flying | Made in USA
10K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend

B00SYEHC64
Mack's Pillow Soft Silicone Earplugs, 8 Pair - The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend

B07G1MWHNR
Mack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend

B0D3V61JC8
Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Earplugs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mack's is the best-performing earplugs brand in July 2026, moving 60,000 units across 4 ASINs for 46.2% of Top 10 volume. Loop follows with 40,000 units (30.8%), ahead of Flents on 20,000 units (15.4%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.57 to $27.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mack's
4 ASINs in Top 10
46.2%
Units
60K
Revenue
$541.4K
Avg. price
$8.58

B0051U7W32
$9.89·★4.5·50.5K revsMack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA
Units sold30K
B007P8CZS0
$2.46·★4.4·6.5K revsMack's Soft Moldable Silicone Putty Ear Plugs - Kids Size, 6 Pair - Comfortable Small Earplugs for Swimming, Bathing, Travel, Loud Events and Flying | Made in USA
Units sold10K
B00SYEHC64
$8.99·★4.5·3.7K revsMack's Pillow Soft Silicone Earplugs, 8 Pair - The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA
Units sold10K
B07G1MWHNR
$12.99·★4.5·6.8K revsMack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA
Units sold10K
Loop
4 ASINs in Top 10
30.8%
Units
40K
Revenue
$1.1M
Avg. price
$27.45

B0D3V61JC8
$24.95·★4.1·32.1K revsLoop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
Units sold10K
B0D3V6TR98
$24.95·★4.1·32.1K revsLoop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
Units sold10K
B0D3V6Y38G
$24.95·★4.1·32.1K revsLoop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
Units sold10K
B0D4DFQTMJ
$34.95·★4.4·15.1K revsLoop Experience 2 Ear Plugs - Stylish Certified Hearing Protection | 17dB SNR noise reduction (high-fidelity). For concerts, festivals, live events, musicians, sports, DJs & nightlife
Units sold10K
Flents
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$71.4K
Avg. price
$3.57

B001FPCUHA
$3.57·★4.4·20.8K revsFlents Protechs Quiet Time Foam Ear Plugs, NRR 33, 10 Pair, Purple | Reusable Foam Ear Plugs for Sleeping, Snoring, Loud Noise, Traveling, Concerts, Construction, Studying, Work & Shooting
Units sold20K
Trending Earplugs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CHJ79LSQ leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0G6YVR3H1 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CHJ79LSQ
JUSTRVN Ear Plugs for Sleeping, 2 Pairs of Reusable Earplugs for Noise Reduction 25dB-30dB with 8 Ear Tips, Soft Hearing Protection Ear Plugs for Concert,Noise Sensitivity, Study & Work, Black
Price
$9.99
Rating
4.1
Reviews
3K
Latest month sales

B0G6YVR3H1
JUSTRVN Ear Plugs for Concert, 2 Pairs of Noise Reduction Earplugs 25dB-30dB with 8 Ear Tips&Carry case,Reusable Hearing Protection earplugs for Sleep,Social,Work,Focus&Noise Sensitivity
Price
$9.99
Rating
4.2
Reviews
396
Latest month sales

B004CZYJLA
Flents Protechs Quiet Contour Foam Ear Plugs, NRR 33, 10 Pair, Green | Reusable Foam Ear Plugs for Sleeping, Snoring, Loud Noise, Traveling, Concerts, Construction, Studying, Work & Shooting
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.3
Reviews
38K
Latest month sales
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