Earplugs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Earplugs sales on Amazon US totaled 268,400 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $4,165,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 44.0% of revenue, while a typical listing is priced at $17.34. The keyword itself pulled 91,583 Amazon queries over the same period (▲ 17.3% MoM).

Zooming out to the 12-month window ending July 2026, the earplugs Top 50 moved 2,878,600 units and $46,180,189 in cumulative sales — an average of 239,883 units and $3,848,349 per month. Monthly throughput topped out at 291,900 units in November 2025 and dipped to 164,700 in May 2026, leaving the latest reading 13.2% higher than August 2025.

2.9MTotal units sold · Last 12 months
$46.2MTotal revenue · Last 12 months
91.6K▲ 17.3% MoM
Monthly search volume
$17.34Avg. price · July 2026

Earplugs Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales237K
Revenue$3.9M

2025/09

Sales237.5K
Revenue$3.8M

2025/10

Sales244.9K
Revenue$3.9M

2025/11

Sales291.9K
Revenue$4.7M

2025/12

Sales253.4K
Revenue$4.2M

2026/01

Sales220.7K
Revenue$3.2M

2026/02

Sales211.8K
Revenue$3.1M

2026/03

Sales227.3K
Revenue$3.5M

2026/04

Sales240K
Revenue$3.9M

2026/05

Sales164.7K
Revenue$2.9M

2026/06

Sales281K
Revenue$4.7M
268.4K

2026/07

Sales268.4K
Revenue$4.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

268.4K

▼ 4.5% MoM

Monthly Revenue 2026/07

$4.2M

▼ 11.8% MoM

Top 10 Market Share 2026/07

48.4%

See the Top 10 ASINs driving 48.4% of sales

Earplugs Market Share & Sales Concentration on Amazon US — July 2026

The most-sold earplugs listing on Amazon US in July 2026 is ASIN B0051U7W32 (Brand: Mack's), which sold 30,000 units at $9.89 apiece — equal to 11.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 130,000 units and $1,830,700 in July 2026 — 48.4% of unit volume and 44.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Earplugs' on Amazon

July 2026
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48.4% Volume Share 130K units sold
44.0% Revenue Share $1.8M estimated
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Top 5 Volume Share breakdown

B0051U7W32 11.2%
B001FPCUHA 7.5%
B007P8CZS0 3.7%
B00SYEHC64 3.7%
B07G1MWHNR 3.7%
Others 70.2%
#1
Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA

B0051U7W32

Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA

$9.89· 4.5·50.5K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$296.7K

latest month

Monthly Trend

12-month trend

#2
Flents Protechs Quiet Time Foam Ear Plugs, NRR 33, 10 Pair, Purple | Reusable Foam Ear Plugs for Sleeping, Snoring, Loud Noise, Traveling, Concerts, Construction, Studying, Work & Shooting

B001FPCUHA

Flents Protechs Quiet Time Foam Ear Plugs, NRR 33, 10 Pair, Purple | Reusable Foam Ear Plugs for Sleeping, Snoring, Loud Noise, Traveling, Concerts, Construction, Studying, Work & Shooting

$3.57· 4.4·20.8K reviews
Monthly Sales

20K

▲ 100.0%

vs. prior month

Revenue

$71.4K

latest month

Monthly Trend

12-month trend

#3
Mack's Soft Moldable Silicone Putty Ear Plugs - Kids Size, 6 Pair - Comfortable Small Earplugs for Swimming, Bathing, Travel, Loud Events and Flying | Made in USA

B007P8CZS0

Mack's Soft Moldable Silicone Putty Ear Plugs - Kids Size, 6 Pair - Comfortable Small Earplugs for Swimming, Bathing, Travel, Loud Events and Flying | Made in USA

$2.46· 4.4·6.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$24.9K

latest month

Monthly Trend

12-month trend

#4
Mack's Pillow Soft Silicone Earplugs, 8 Pair - The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

B00SYEHC64

Mack's Pillow Soft Silicone Earplugs, 8 Pair - The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

$8.99· 4.5·3.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$89.9K

latest month

Monthly Trend

12-month trend

#5
Mack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

B07G1MWHNR

Mack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

$12.99· 4.5·6.8K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$129.9K

latest month

Monthly Trend

12-month trend

#6
Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

B0D3V61JC8

Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

$24.95· 4.1·32.1K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$249.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Earplugs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Mack's is the best-performing earplugs brand in July 2026, moving 60,000 units across 4 ASINs for 46.2% of Top 10 volume. Loop follows with 40,000 units (30.8%), ahead of Flents on 20,000 units (15.4%).

With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.57 to $27.45, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

46.2%
30.8%
15.4%
Mack's
Loop
Flents
Other brands
1

Mack's

4 ASINs in Top 10

46.2%

Units

60K

Revenue

$541.4K

Avg. price

$8.58

  • Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA

    B0051U7W32

    $9.89·4.5·50.5K revs

    Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA

    Units sold30K
  • Mack's Soft Moldable Silicone Putty Ear Plugs - Kids Size, 6 Pair - Comfortable Small Earplugs for Swimming, Bathing, Travel, Loud Events and Flying | Made in USA

    B007P8CZS0

    $2.46·4.4·6.5K revs

    Mack's Soft Moldable Silicone Putty Ear Plugs - Kids Size, 6 Pair - Comfortable Small Earplugs for Swimming, Bathing, Travel, Loud Events and Flying | Made in USA

    Units sold10K
  • Mack's Pillow Soft Silicone Earplugs, 8 Pair - The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

    B00SYEHC64

    $8.99·4.5·3.7K revs

    Mack's Pillow Soft Silicone Earplugs, 8 Pair - The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

    Units sold10K
  • Mack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

    B07G1MWHNR

    $12.99·4.5·6.8K revs

    Mack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA

    Units sold10K
2

Loop

4 ASINs in Top 10

30.8%

Units

40K

Revenue

$1.1M

Avg. price

$27.45

  • Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

    B0D3V61JC8

    $24.95·4.1·32.1K revs

    Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

    Units sold10K
  • Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

    B0D3V6TR98

    $24.95·4.1·32.1K revs

    Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

    Units sold10K
  • Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

    B0D3V6Y38G

    $24.95·4.1·32.1K revs

    Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity

    Units sold10K
  • Loop Experience 2 Ear Plugs - Stylish Certified Hearing Protection | 17dB SNR noise reduction (high-fidelity). For concerts, festivals, live events, musicians, sports, DJs & nightlife

    B0D4DFQTMJ

    $34.95·4.4·15.1K revs

    Loop Experience 2 Ear Plugs - Stylish Certified Hearing Protection | 17dB SNR noise reduction (high-fidelity). For concerts, festivals, live events, musicians, sports, DJs & nightlife

    Units sold10K
3

Flents

1 ASIN in Top 10

15.4%

Units

20K

Revenue

$71.4K

Avg. price

$3.57

  • Flents Protechs Quiet Time Foam Ear Plugs, NRR 33, 10 Pair, Purple | Reusable Foam Ear Plugs for Sleeping, Snoring, Loud Noise, Traveling, Concerts, Construction, Studying, Work & Shooting

    B001FPCUHA

    $3.57·4.4·20.8K revs

    Flents Protechs Quiet Time Foam Ear Plugs, NRR 33, 10 Pair, Purple | Reusable Foam Ear Plugs for Sleeping, Snoring, Loud Noise, Traveling, Concerts, Construction, Studying, Work & Shooting

    Units sold20K

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