Ear Protection Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ear Protection sales on Amazon US totaled 223,900 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $4,595,106 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 40.8% of revenue, while a typical listing is priced at $24.87. The keyword itself pulled 33,661 Amazon queries over the same period (▼ 25.9% MoM).
Zooming out to the 12-month window ending July 2026, the ear protection Top 50 moved 2,413,050 units and $50,332,980 in cumulative sales — an average of 201,088 units and $4,194,415 per month. Monthly throughput topped out at 251,100 units in June 2026 and dipped to 137,100 in May 2026, leaving the latest reading 12.5% higher than August 2025.
Ear Protection Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.9K
▼ 10.8% MoM
Monthly Revenue 2026/07
$4.6M
▼ 17.5% MoM
Top 10 Market Share 2026/07
52.7%
Ear Protection Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ear protection listing on Amazon US in July 2026 is ASIN B0051U7W32 (Brand: Mack's), which sold 30,000 units at $9.89 apiece — equal to 13.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 118,000 units and $1,873,920 in July 2026 — 52.7% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ear Protection' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0051U7W32
Mack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA
30K
▲ 0.0%vs. prior month
$296.7K
latest month
12-month trend
B09ZTRP3SH
Swimming Ear Plugs for Adults,3 Pairs Waterproof Reusable Silicone Swim Earplugs for Swimming Surfing Snorkeling Showering and Water Pool,Beach,Ocean (Adults & Teens 14+)
20K
▲ 0.0%vs. prior month
$188K
latest month
12-month trend
B07G1MWHNR
Mack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0D3V61JC8
Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B0D4DFQTMJ
Loop Experience 2 Ear Plugs - Stylish Certified Hearing Protection | 17dB SNR noise reduction (high-fidelity). For concerts, festivals, live events, musicians, sports, DJs & nightlife
10K
▲ 0.0%vs. prior month
$349.5K
latest month
12-month trend
B0CG9F5W3Q
Reure High Fidelity Concert Ear Plugs, Noise Cancelling Silicone Ear Plugs 2 Pairs Great for Concerts Loud Music, Musicians, Motorcycles, Airplanes, Raves, Hearing Protection -23 dB
9K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ear Protection Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mack's is the best-performing ear protection brand in July 2026, moving 40,000 units across 2 ASINs for 40.8% of Top 10 volume. Loop follows with 20,000 units (20.4%), ahead of Reure on 9,000 units (9.2%).
With 7 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mack's
2 ASINs in Top 10
40.8%
Units
40K
Revenue
$426.6K
Avg. price
$11.44
B0051U7W32
$9.89·★4.5·50.5K revsMack's Ultra Soft Foam Earplugs, 50 Pair - 33dB Highest NRR | Made in USA
Units sold30KB07G1MWHNR
$12.99·★4.5·6.8K revsMack's Pillow Soft Silicone Earplugs, 12 Pair – The Original Moldable Silicone Putty Ear Plugs for Sleeping, Snoring, Swimming, Travel, Concerts and Studying | Made in USA
Units sold10K
Loop
2 ASINs in Top 10
20.4%
Units
20K
Revenue
$599K
Avg. price
$29.95
B0D3V61JC8
$24.95·★4.1·32.1K revsLoop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
Units sold10KB0D4DFQTMJ
$34.95·★4.4·15.1K revsLoop Experience 2 Ear Plugs - Stylish Certified Hearing Protection | 17dB SNR noise reduction (high-fidelity). For concerts, festivals, live events, musicians, sports, DJs & nightlife
Units sold10K
Reure
1 ASIN in Top 10
9.2%
Units
9K
Revenue
$89.9K
Avg. price
$9.99
B0CG9F5W3Q
$9.99·★4.3·4.3K revsReure High Fidelity Concert Ear Plugs, Noise Cancelling Silicone Ear Plugs 2 Pairs Great for Concerts Loud Music, Musicians, Motorcycles, Airplanes, Raves, Hearing Protection -23 dB
Units sold9K
Trending Ear Protection Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CHJ79LSQ booked 7K units at $9.99, with ▲ 250.0% MoM change. On the growth side, B0GDDVN7Z9 leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHJ79LSQ
JUSTRVN Ear Plugs for Sleeping, 2 Pairs of Reusable Earplugs for Noise Reduction 25dB-30dB with 8 Ear Tips, Soft Hearing Protection Ear Plugs for Concert,Noise Sensitivity, Study & Work, Black
Price
$9.99
Rating
4.1
Reviews
3K
Latest month sales
B01LWYWH43
Dr.meter EM100 Noise Cancelling Headphones for Kids Adults, Ear Muffs | 27.4SNR Hearing Protection Earmuffs for Monster Jam, Autism Sensory, Concerts, Fireworks, Races, Toddler Kids Noise Reduction
Price
$11.99
Rating
4.6
Reviews
20.4K
Latest month sales
B0GDDVN7Z9
Dr.meter C06 Noise Cancelling Ear Muffs, 28NRR Ear Protection for Adults | Noise Reduction Headphones Hearing Protection Earmuffs for Range, Mowing, Woodworking, Concerts, Races, Kids Autism Sensory
Unlock to view ASIN details and product titles
Price
$14.94
Rating
4.4
Reviews
698
Latest month sales
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