E Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
E sales on Amazon US totaled 100,100 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $1,452,129 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.9% of unit volume and 59.2% of revenue, while a typical listing is priced at $13.72. The keyword itself pulled 94,182 Amazon queries over the same period (▼ 26.5% MoM).
Zooming out to the 12-month window ending July 2026, the e Top 50 moved 1,226,050 units and $18,307,775 in cumulative sales — an average of 102,171 units and $1,525,648 per month. Monthly throughput topped out at 114,300 units in June 2026 and dipped to 61,100 in May 2026, leaving the latest reading 5.0% lower than August 2025.
E Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.1K
▼ 12.4% MoM
Monthly Revenue 2026/07
$1.5M
▼ 11.6% MoM
Top 10 Market Share 2026/07
62.9%
E Market Share & Sales Concentration on Amazon US — July 2026
The most-sold e listing on Amazon US in July 2026 is ASIN B002QMB57C (Brand: Nature's Bounty), which sold 10,000 units at $7.88 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $859,540 in July 2026 — 62.9% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'E' on Amazon
July 2026
Is 62.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B002QMB57C
Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0C2Z44JLK
Majestic Pure Vitamin E Oil 100% Pure & Natural Body Oil - 8 Fl Oz | Cold Pressed & Hexane Free Carrier Oil for Moisturizing Dry Skin,Scars, Hair, Eyelashes, Eyebrows, Body, Face, Nails & Scalp
10K
▲ 11.1%vs. prior month
$147.8K
latest month
12-month trend
B0002VG3PS
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
8K
▼ 11.1%vs. prior month
$111.2K
latest month
12-month trend
B00008I8NN
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
8K
▼ 20.0%vs. prior month
$154.6K
latest month
12-month trend
B0D1QYBNNQ
Yoken Vitamin E Oil for Skin Face Body 8 Oz Cold Pressed Vitamine Body oils | Pure D-Alpha Tocopherol Liquid Nails Vit e Women Moisturizing Dry Skin Unscented Carrier Oil Hydrate Hexane Free After Shower
6K
▼ 33.3%vs. prior month
$94K
latest month
12-month trend
B0CPLF58RC
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count
5K
▼ 28.6%vs. prior month
$48.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best E Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing e brand in July 2026, moving 16,000 units across 2 ASINs for 25.4% of Top 10 volume. Nature's Bounty follows with 10,000 units (15.9%), ahead of Majestic Pure on 10,000 units (15.9%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.88 to $17.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
2 ASINs in Top 10
25.4%
Units
16K
Revenue
$265.8K
Avg. price
$17.61
B0002VG3PS
$13.89·★4.8·37.5K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
Units sold8KB00008I8NN
$21.32·★4.8·37.5K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
Units sold8K
Nature's Bounty
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$78.3K
Avg. price
$7.88
B002QMB57C
$7.88·★4.7·15.3K revsNature's Bounty Vitamin E 1000 IU Softgels, 60 Count
Units sold10K
Majestic Pure
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$147.8K
Avg. price
$15.95
B0C2Z44JLK
$15.95·★4.6·7.5K revsMajestic Pure Vitamin E Oil 100% Pure & Natural Body Oil - 8 Fl Oz | Cold Pressed & Hexane Free Carrier Oil for Moisturizing Dry Skin,Scars, Hair, Eyelashes, Eyebrows, Body, Face, Nails & Scalp
Units sold10K
Trending E Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C2SY3BG3 booked 4K units at $24.99, with ▲ 0.0% MoM change. On the growth side, B07N2HZ2LW leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0845QRGV5 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C2SY3BG3
NatureBell Vitamin E 1,000 IU, 300 Softgels | 3rd Party Tested Antioxidant Supplement for Skin, Heart & Brain Health Support, High Potency*, Gluten-Free & Non-GMO
Price
$24.99
Rating
4.7
Reviews
3.9K
Latest month sales
B07N2HZ2LW
Vitamin E Oil - 100% Pure & Natural, 42,900 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol
Price
$24.97
Rating
4.6
Reviews
13.6K
Latest month sales
B0845QRGV5
Micro Ingredients Vitamin E 1000 IU (450 mg) Per Serving, 240 Softgels | Daily Vitamin E Supplement | 4-Month Supply | Non-GMO, Gluten Free
Unlock to view ASIN details and product titles
Price
$24.95
Rating
4.7
Reviews
3.8K
Latest month sales
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