Dyson Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dyson sales on Amazon US totaled 110,400 units in July 2026 (▼ 39.1% vs. the prior month), generating an estimated $24,659,144 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 41.9% of revenue, while a typical listing is priced at $317.00. The keyword itself pulled 152,970 Amazon queries over the same period (▼ 39.7% MoM).
Zooming out to the 12-month window ending July 2026, the dyson Top 50 moved 1,454,050 units and $318,243,597 in cumulative sales — an average of 121,171 units and $26,520,300 per month. Monthly throughput topped out at 275,000 units in November 2025 and dipped to 61,700 in May 2026, leaving the latest reading 66.8% higher than August 2025.
Dyson Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
110.4K
▼ 39.1% MoM
Monthly Revenue 2026/07
$24.7M
▼ 38.6% MoM
Top 10 Market Share 2026/07
58.0%
Dyson Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dyson listing on Amazon US in July 2026 is ASIN B00JH98GR4 (Brand: Shark), which sold 10,000 units at $189.95 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 64,000 units and $10,328,530 in July 2026 — 58.0% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dyson' on Amazon
July 2026
Is 58.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00JH98GR4
Shark Navigator Lift-Away Vacuum, HEPA, Carpet and Pet Hair, Blue, NV360 | Lift-Away Pod, Carpet and Hard Floor Cleaning, Swivel Steering, Brushroll Shutoff, 0.9-Qt Dust Cup, Upholstery/Crevice Tools
10K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0F2B29SPC
KARDV Cordless Vacuum Cleaner, 500W/40Kpa Vacuum Cleaners for Home, 60Mins Stick Vacuum with LED Display, Anti-Tangle & Wall Mount Charging, 8 in 1 Lightweight Vacuum for Hard Floors Carpet Pet Hair
10K
▼ 50.0%vs. prior month
$912.8K
latest month
12-month trend
B0F1N21NKM
Cordless Vacuum Cleaner, Upgraded 650W 55KPA 70Mins Cordless Stick Vacuum Cleaner with Self-Standing and Touch Screen, Anti-tangle Wireless Vacumm, Vacuum Cleaners for Home/Pet Hair/Carpets/Floors
9K
▼ 10.0%vs. prior month
$1.2M
latest month
12-month trend
B0GT2DG9SK
Dyson V8™ Cordless Vacuum
8K
▼ 20.0%vs. prior month
$2.5M
latest month
12-month trend
B08DNCW4N8
Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums, Compare to Part 970013-02
7K
▲ 0.0%vs. prior month
$128.7K
latest month
12-month trend
B0091JG0LY
Shark Rotator Lift-Away Upright Vacuum with HEPA Filter, White/Red, NV501 | Lift-Away Pod, 0.9-Qt Dust Cup, Swivel Steering, LED Headlights, Wide Upholstery Tool, Dusting Brush and Crevice Tool
7K
▼ 12.5%vs. prior month
$1.7M
latest month
12-month trend
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Best Dyson Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Shark is the best-performing dyson brand in July 2026, moving 20,000 units across 3 ASINs for 31.3% of Top 10 volume. Dyson follows with 11,000 units (17.2%), ahead of KARDV on 10,000 units (15.6%).
With 7 brands splitting the Top 10 and 64.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $89.99 to $344.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Shark
3 ASINs in Top 10
31.3%
Units
20K
Revenue
$3.8M
Avg. price
$212.98
B00JH98GR4
$189.95·★4.3·54.6K revsShark Navigator Lift-Away Vacuum, HEPA, Carpet and Pet Hair, Blue, NV360 | Lift-Away Pod, Carpet and Hard Floor Cleaning, Swivel Steering, Brushroll Shutoff, 0.9-Qt Dust Cup, Upholstery/Crevice Tools
Units sold10KB0091JG0LY
$249.00·★4.5·20.7K revsShark Rotator Lift-Away Upright Vacuum with HEPA Filter, White/Red, NV501 | Lift-Away Pod, 0.9-Qt Dust Cup, Swivel Steering, LED Headlights, Wide Upholstery Tool, Dusting Brush and Crevice Tool
Units sold7KB00NGVF4II
$199.99·★4.4·17.8K revsShark Rocket Pet Plus Corded Stick Vacuum, XL Cup, Bordeaux/Silver, HV322 | Under 10 Lbs., Handheld Conversion, Pet Hair Pickup, LED Headlights, Swivel Steering, Crevice and Upholstery Tools
Units sold3K
Dyson
2 ASINs in Top 10
17.2%
Units
11K
Revenue
$3.4M
Avg. price
$344.99
B0GT2DG9SK
$389.99·★4.2·434 revsDyson V8™ Cordless Vacuum
Units sold8KB0GHZMFY9W
$299.99·★4.3·232 revsDyson Supersonic™ Travel Hair Dryer | Lightweight, Universal Voltage, Compatible with Dyson Supersonic and Supersonic Nural attachments
Units sold3K
KARDV
1 ASIN in Top 10
15.6%
Units
10K
Revenue
$912.8K
Avg. price
$89.99
B0F2B29SPC
$89.99·★4.3·5.1K revsKARDV Cordless Vacuum Cleaner, 500W/40Kpa Vacuum Cleaners for Home, 60Mins Stick Vacuum with LED Display, Anti-Tangle & Wall Mount Charging, 8 in 1 Lightweight Vacuum for Hard Floors Carpet Pet Hair
Units sold10K
Trending Dyson Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GJFW1SKZ booked 4K units at $126.34, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GJFW1SKZ
Cordless Vacuum Cleaner, 650W 60Kpa 70Mins Cordless Stick Vacuum with Hurricane Mode, 1.8L Cup, Anti-Tangle Vacuum Cordless, Self-Standing Vacuum Cleaners for Home Pet Hair Carpets
Price
$126.34
Rating
4.6
Reviews
786
Latest month sales
B0GHZMFY9W
Dyson Supersonic™ Travel Hair Dryer | Lightweight, Universal Voltage, Compatible with Dyson Supersonic and Supersonic Nural attachments
Price
$299.99
Rating
4.3
Reviews
232
Latest month sales
B0F21GQ1DG
Cordless Vacuum Cleaner, 650W/55KPa 70Mins Vacuum Cleaners for Home, Self-Standing Stick Vacuum with Anti-Tangle Brush & OLED Touch Screen, Vacuum Cleaner for Hardwood Floors,Carpet,Pet Hair,Car (Red)
Unlock to view ASIN details and product titles
Price
$119.96
Rating
4.5
Reviews
3K
Latest month sales
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