Drowsy Sleep Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Drowsy Sleep Mask sales on Amazon US totaled 215,800 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $3,739,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 51.7% of revenue, while a typical listing is priced at $20.94. The keyword itself pulled 17,581 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the drowsy sleep mask Top 50 moved 2,426,900 units and $41,583,240 in cumulative sales — an average of 202,242 units and $3,465,270 per month. Monthly throughput topped out at 287,500 units in December 2025 and dipped to 128,200 in May 2026, leaving the latest reading 11.9% higher than August 2025.
Drowsy Sleep Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
215.8K
▼ 9.3% MoM
Monthly Revenue 2026/07
$3.7M
▼ 15.7% MoM
Top 10 Market Share 2026/07
58.9%
Drowsy Sleep Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold drowsy sleep mask listing on Amazon US in July 2026 is ASIN B07KC5DWCC (Brand: MZOO), which sold 50,000 units at $13.99 apiece — equal to 23.2% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,934,670 in July 2026 — 58.9% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Drowsy Sleep Mask' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B09H7FZ5JM
LitBear Sleep Mask for Side Sleeper Women Men, Eye Mask for Sleeping | Light Blocking 3D Contoured Sleeping Mask, Soft Breathable Sleep Eye Mask with Adjustable Elastic Strap for Travel, Black
10K
▲ 0.0%vs. prior month
$146.5K
latest month
12-month trend
B0D3V6TR98
Loop Quiet 2 Ear Plugs - Ultra-Comfy Reusable Hearing Protection for Sleep | 24dB SNR noise reduction. Flexible, customizable fit. Reusable & washable. For deep focus, travel, noise sensitivity
10K
▲ 0.0%vs. prior month
$249.5K
latest month
12-month trend
B0FSQVBQDC
Vynix® Sleep Mask for Men Women - 100% Blackout Eye Masks for Sleep - 3D Soft Sleeping Mask for Side Sleepers - Zero Pressure Lash Extensions Eye Cover Shade for Airplane Travel Essentials, Black
10K
▲ 0.0%vs. prior month
$95.3K
latest month
12-month trend
B07PRG2CQY
Manta Original Sleep Mask - Maximum Blackout Sleep Mask for Deep Sleep, Adjustable with Detachable Eye Cups, Zero Eye Pressure for Back & Belly Sleepers, Ideal for Travel, Shift Work & Daytime Sleep
9K
▼ 10.0%vs. prior month
$351K
latest month
12-month trend
B07Q6WLX5J
YIVIEW Sleep Mask for Side Sleeper, Light Blocking Zero Pressure Blindfold | Soft Breathable Eye Cover for Women Men, 3D Sleeping Eye Mask Black, Relaxing Travel Essential, Adjustable, Flight Nap
8K
▼ 20.0%vs. prior month
$73.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Drowsy Sleep Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MZOO is the best-performing drowsy sleep mask brand in July 2026, moving 50,000 units across 1 ASIN for 39.4% of Top 10 volume. LKY DIGITAL follows with 15,000 units (11.8%), ahead of LitBear on 10,000 units (7.9%).
Volume is spread across 9 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.49 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MZOO
1 ASIN in Top 10
39.4%
Units
50K
Revenue
$761K
Avg. price
$13.99
B07KC5DWCC
$13.99·★4.6·100.8K revsMZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
Units sold50K
LKY DIGITAL
2 ASINs in Top 10
11.8%
Units
15K
Revenue
$146.4K
Avg. price
$9.49
B07YSNNFY3
$9.49·★4.5·71.3K revsLKY DIGITAL Sleep Mask for Side Sleeper 3 Pack, Blackout 3D Eye Mask | Zero Eye Pressure, Super Lightweight, Adjustable, Breathable, for Men Women Side/Back/Stomach Sleeping, Travel & Meditation
Units sold8KB07MR27G3D
$9.49·★4.5·71.3K revsLKY DIGITAL Sleep Mask for Side Sleeper 3 Pack, Blackout 3D Eye Mask | Zero Eye Pressure, Super Lightweight, Adjustable, Breathable, for Men Women Side/Back/Stomach Sleeping, Travel & Meditation
Units sold7K
LitBear
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$146.5K
Avg. price
$13.59
B09H7FZ5JM
$13.59·★4.7·16.8K revsLitBear Sleep Mask for Side Sleeper Women Men, Eye Mask for Sleeping | Light Blocking 3D Contoured Sleeping Mask, Soft Breathable Sleep Eye Mask with Adjustable Elastic Strap for Travel, Black
Units sold10K
Trending Drowsy Sleep Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HVRNXZQ booked 7K units at $8.99, with ▲ 40.0% MoM change. On the growth side, B0DCB5Z1WJ leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0DXKTL33T close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HVRNXZQ
ZGGCD Sleep Mask for Side Sleeper, Light Blocking Eye Mask for Women Men | 3D Contoured Night Blindfold, Luxury Sleeping Eye Cover, Adjustable Strap, Eyeshade for Travel Nap, Flight Essentials, Black
Price
$8.99
Rating
4.6
Reviews
20.2K
Latest month sales
B0DCB5Z1WJ
Facemoon Weighted Eye Masks for Sleep, 3D Blackout Sleep Mask for Women | Zero Eye Pressure, Deep Cups; Eyelash Friendly Sleep Mask for Airplane Travel Essentials, Night Shift Nurses, Office Naps
Price
$9.99
Rating
4.4
Reviews
409
Latest month sales
B0DXKTL33T
3 Pack Sleep Masks for Side Sleepers, True Blackout 3D Eye Mask for Sleeping, Zero Eye Pressure, Lash-Friendly, Adjustable Soft Eye Cover for Women Men, Travel Night Blindfold
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
1.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this drowsy sleep mask report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card