Dress Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dress Shirt sales on Amazon US totaled 52,500 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $963,683 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.8% of unit volume and 49.2% of revenue, while a typical listing is priced at $16.98. The keyword itself pulled 19,617 Amazon queries over the same period (▼ 31.7% MoM).
Zooming out to the 12-month window ending July 2026, the dress shirt Top 50 moved 516,750 units and $9,781,823 in cumulative sales — an average of 43,063 units and $815,152 per month. Monthly throughput topped out at 66,900 units in October 2025 and dipped to 28,700 in January 2026, leaving the latest reading 38.5% higher than August 2025.
Dress Shirt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.5K
▲ 0.0% MoM
Monthly Revenue 2026/07
$963.7K
▼ 2.9% MoM
Top 10 Market Share 2026/07
43.8%
Dress Shirt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dress shirt listing on Amazon US in July 2026 is ASIN B09JFV7HHY (Brand: J.VER), which sold 3,000 units at $19.99 apiece — equal to 5.7% of every unit tracked in this report.
The Top 10 ASINs account for 23,000 units and $474,120 in July 2026 — 43.8% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dress Shirt' on Amazon
July 2026
Is 43.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09JFV7HHY
J.VER Men's Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts
3K
▼ 25.0%vs. prior month
$57.1K
latest month
12-month trend
B0DGXYCKFW
Alimens & Gentle Men's Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding Button Down Shirts
3K
▲ 50.0%vs. prior month
$54.3K
latest month
12-month trend
B0FRTZCBGC
Men’s Wrinkle Free Dress Shirts Regular Fit Long Sleeve Non Iron Business Casual Wedding Stretch Button Down Shirt
3K
▲ 0.0%vs. prior month
$51.9K
latest month
12-month trend
B09JFSQB2Z
J.VER Men's Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts
2K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
B0BV257BCZ
COOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
2K
▲ 0.0%vs. prior month
$54.6K
latest month
12-month trend
B0CR3RGPQ5
J.VER Men's Short Sleeve Dress Shirts Stretch Stain Shield Casual Button Down Shirts Solid Formal Shirt
2K
▲ 0.0%vs. prior month
$36.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dress Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
J.VER is the best-performing dress shirt brand in July 2026, moving 7,000 units across 3 ASINs for 30.4% of Top 10 volume. ROUWELL follows with 7,000 units (30.4%), ahead of COOFANDY on 6,000 units (26.1%).
With 4 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
J.VER
3 ASINs in Top 10
30.4%
Units
7K
Revenue
$131.9K
Avg. price
$19.66
B09JFV7HHY
$19.99·★4.5·7.9K revsJ.VER Men's Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts
Units sold3KB09JFSQB2Z
$19.99·★4.5·6.6K revsJ.VER Men's Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts
Units sold2KB0CR3RGPQ5
$18.99·★4.3·964 revsJ.VER Men's Short Sleeve Dress Shirts Stretch Stain Shield Casual Button Down Shirts Solid Formal Shirt
Units sold2K
ROUWELL
3 ASINs in Top 10
30.4%
Units
7K
Revenue
$123.3K
Avg. price
$15.99
B0FRTZCBGC
$14.99·★4.4·419 revsMen’s Wrinkle Free Dress Shirts Regular Fit Long Sleeve Non Iron Business Casual Wedding Stretch Button Down Shirt
Units sold3KB0FRT5FTBB
$14.99·★4.4·291 revsMen’s Wrinkle Free Dress Shirts Regular Fit Long Sleeve Non Iron Business Casual Wedding Stretch Button Down Shirt
Units sold2KB0G4M46P2B
$17.99·★4.3·851 revsMens Linen Shirt Short Sleeve Wrinkle Free Casual Untucked Button Down Shirts Beach Breathable Tops Summer
Units sold2K
COOFANDY
3 ASINs in Top 10
26.1%
Units
6K
Revenue
$164.6K
Avg. price
$29.99
B0BV257BCZ
$29.99·★4.2·16.7K revsCOOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
Units sold2KB0BLYW9914
$29.99·★4.2·16.7K revsCOOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
Units sold2KB0BLYXVWBN
$29.99·★4.2·16.7K revsCOOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
Units sold2K
Trending Dress Shirt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01DDE0OU0 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B094Z8HJY8 close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01DDE0OU0
French Toast Peter Pan Collar Short Sleeve Blouse (Girls Standard & Plus Sizes), Blue,
Price
$10.00
Rating
4.6
Reviews
1.4K
Latest month sales
B094Z8HJY8
Men's Long Sleeve Button Up Shirts Solid Slim Fit Casual Business Formal Dress Shirt
Price
$14.99
Rating
4.4
Reviews
10.9K
Latest month sales
B09VF8PWT3
corfty Long Sleeve Dress Shirts for Men - Regular-Fit Casual Button-Down Shirt with Pockets
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this dress shirt report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card