Drake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Drake sales on Amazon US totaled 1,300 units in July 2026 (▼ 29.7% vs. the prior month), generating an estimated $48,155 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.8% of unit volume and 85.4% of revenue, while a typical listing is priced at $27.79. The keyword itself pulled 69,003 Amazon queries over the same period (▼ 44.2% MoM).
Zooming out to the 12-month window ending July 2026, the drake Top 50 moved 27,900 units and $866,553 in cumulative sales — an average of 2,325 units and $72,213 per month. Monthly throughput topped out at 8,050 units in December 2025 and dipped to 1,050 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Drake Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3K
▼ 29.7% MoM
Monthly Revenue 2026/07
$48.2K
▼ 14.7% MoM
Top 10 Market Share 2026/07
80.8%
Drake Market Share & Sales Concentration on Amazon US — July 2026
The most-sold drake listing on Amazon US in July 2026 is ASIN B01JBRNZLI (Brand: Island), which sold 200 units at $36.54 apiece — equal to 15.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,050 units and $41,109 in July 2026 — 80.8% of unit volume and 85.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Drake' on Amazon
July 2026
Is 80.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01JBRNZLI
Views
200
▲ 0.0%vs. prior month
$7.1K
latest month
12-month trend
B00HK14MEC
Drake's Crispy Frymix 5lb Bag
100
▼ 50.0%vs. prior month
$2K
latest month
12-month trend
B0FTYLPWM8
Official Certified Lover Boy Bonnet
100
▼ 66.7%vs. prior month
$2K
latest month
12-month trend
B005R3NXE0
Drake's Crispy Frymix, 10 Ounce (Pack of 3)
100
▼ 50.0%vs. prior month
$1.4K
latest month
12-month trend
B01JBRNZKE
If You're Reading This It's Too Late
100
▲ 0.0%vs. prior month
$3.8K
latest month
12-month trend
B0F1Z9FZLV
$ome $exy $ongs 4 U
100
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Drake Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Island is the best-performing drake brand in July 2026, moving 300 units across 2 ASINs for 28.6% of Top 10 volume. Drake follows with 300 units (28.6%), ahead of DRAKE’S(ドレイクス) on 100 units (9.5%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.27 to $43.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Island
2 ASINs in Top 10
28.6%
Units
300
Revenue
$10.9K
Avg. price
$37.27
B01JBRNZLI
$36.54·★4.6·1.3K revsViews
Units sold200B01JBRNZKE
$37.99·★4.6·1.6K revsIf You're Reading This It's Too Late
Units sold100
Drake
3 ASINs in Top 10
28.6%
Units
300
Revenue
$13.5K
Avg. price
$43.67
B0FTYLPWM8
$16.00·★4.8·80 revsOfficial Certified Lover Boy Bonnet
Units sold100B0GT6VWKM8
$60.00·★4.1·8 revsOfficial 3 for 3 Cap
Units sold100B0GT7GGS8V
$55.00·★3.5·3 revsOfficial Record Holder T-Shirt
Units sold100
DRAKE’S(ドレイクス)
1 ASIN in Top 10
9.5%
Units
100
Revenue
$2K
Avg. price
$18.27
B00HK14MEC
$18.27·★4.7·746 revsDrake's Crispy Frymix 5lb Bag
Units sold100
Trending Drake Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GT6VWKM8 booked 100 units at $60.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GT6VWKM8
Official 3 for 3 Cap
Price
$60.00
Rating
4.1
Reviews
8
Latest month sales
B0GT7GGS8V
Official Record Holder T-Shirt
Price
$55.00
Rating
3.5
Reviews
3
Latest month sales
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