Dr Squish Squishy Maker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dr Squish Squishy Maker sales on Amazon US totaled 82,200 units in July 2026 (▲ 12.9% vs. the prior month), generating an estimated $1,614,835 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 52.0% of revenue, while a typical listing is priced at $25.19. The keyword itself pulled 17,856 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the dr squish squishy maker Top 50 moved 448,200 units and $9,627,017 in cumulative sales — an average of 37,350 units and $802,251 per month. Monthly throughput topped out at 82,200 units in July 2026 and dipped to 11,750 in August 2025, leaving the latest reading 599.6% higher than August 2025.
Dr Squish Squishy Maker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
82.2K
▲ 12.9% MoM
Monthly Revenue 2026/07
$1.6M
▲ 14.6% MoM
Top 10 Market Share 2026/07
63.3%
Dr Squish Squishy Maker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dr squish squishy maker listing on Amazon US in July 2026 is ASIN B0GZWZH2L8 (Brand: Dan&Darci), which sold 10,000 units at $24.99 apiece — equal to 12.2% of every unit tracked in this report.
The Top 10 ASINs account for 52,000 units and $839,060 in July 2026 — 63.3% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dr Squish Squishy Maker' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0GZWZH2L8
Taba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
10K
▲ 25.0%vs. prior month
$229.9K
latest month
12-month trend
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
10K
▲ 900.0%vs. prior month
$90.9K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0GWP76TLM
Popsicle Squishy Sugar Ice Cream Squishies Squeeze Toys | slow rising texture,leakproof structure, soft tactile feel for kids teens adults travel,office study & summer classroom prize
4K
▲ 33.3%vs. prior month
$39.8K
latest month
12-month trend
B0GWJM4FPY
Butter Squishy, Squeeze Toys, Squishy Butter, Realistic Butter Stick Soft Squeeze Toys (Butter-2PCS)
4K
▼ 42.9%vs. prior month
$38.7K
latest month
12-month trend
B0G36VXNGX
Horizon Group USA Slimygloop Gelli Gels, Pink Squishmallows | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
3K
▼ 40.0%vs. prior month
$27K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dr Squish Squishy Maker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dan&Darci is the best-performing dr squish squishy maker brand in July 2026, moving 10,000 units across 1 ASIN for 19.2% of Top 10 volume. Sunny Days Entertainment follows with 10,000 units (19.2%), ahead of Generic on 9,000 units (17.3%).
Volume is spread across 9 brands, with the top three holding 55.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dan&Darci
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$229.9K
Avg. price
$24.99
B0GZWZH2L8
$24.99·★4.1·1.3K revsTaba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
Units sold10K
Sunny Days Entertainment
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$90.9K
Avg. price
$9.99
B0GZR1J7K1
$9.99·★4.0·142 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
Generic
1 ASIN in Top 10
17.3%
Units
9K
Revenue
$84.9K
Avg. price
$9.98
B0GSZGPFYQ
$9.98·★4.1·369 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9K
Trending Dr Squish Squishy Maker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GZR1J7K1 booked 10K units at $9.99, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Price
$9.99
Rating
4.0
Reviews
142
Latest month sales
B0F5H42MXN
15pcs DIY Stress Ball Kit – Blank Skins with Air Pump & Expander Tool for Making Pressure Balls, Make Your Own Fidget Pressure Balls (15Transparent)
Price
$22.99
Rating
4.0
Reviews
167
Latest month sales
B0FG8GFPFL
DIY Stress Ball Making Kit with Filler-15PCS Stress Ball Making Kit Stress Balls, Transparent Blank Skins with Air Pump & Expander Tool for Pressure Squishy Balls for Adult (15PC, Style A)
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.0
Reviews
150
Latest month sales
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