Downy Rinse And Refresh Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Downy Rinse And Refresh sales on Amazon US totaled 848,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $10,997,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 59.8% of revenue, while a typical listing is priced at $13.85. The keyword itself pulled 33,887 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the downy rinse and refresh Top 50 moved 8,671,200 units and $115,662,256 in cumulative sales — an average of 722,600 units and $9,638,521 per month. Monthly throughput topped out at 938,100 units in June 2026 and dipped to 475,500 in May 2026, leaving the latest reading 29.4% higher than August 2025.
Downy Rinse And Refresh Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
848K
▼ 9.6% MoM
Monthly Revenue 2026/07
$11M
▼ 13.3% MoM
Top 10 Market Share 2026/07
60.1%
Downy Rinse And Refresh Market Share & Sales Concentration on Amazon US — July 2026
The most-sold downy rinse and refresh listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 11.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 510,000 units and $6,576,100 in July 2026 — 60.1% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Downy Rinse And Refresh' on Amazon
July 2026
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B0CCGJ1DY8
Downy Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
50K
▼ 37.5%vs. prior month
$781.5K
latest month
12-month trend
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Best Downy Rinse And Refresh Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Downy is the best-performing downy rinse and refresh brand in July 2026, moving 200,000 units across 4 ASINs for 39.2% of Top 10 volume. OxiClean follows with 160,000 units (31.4%), ahead of Lysol on 130,000 units (25.5%).
With 4 brands splitting the Top 10 and 96.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.79 to $15.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Downy
4 ASINs in Top 10
39.2%
Units
200K
Revenue
$3M
Avg. price
$15.21
B0FGDT2PWW
$15.97·★4.8·5.8K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0C8XBKZYG
$12.97·★4.8·38K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60KB0CCGJ1DY8
$15.94·★4.8·127.5K revsDowny Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
Units sold50KB0CCG6N52J
$15.95·★4.8·20.5K revsDowny Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Units sold30K
OxiClean
2 ASINs in Top 10
31.4%
Units
160K
Revenue
$1.7M
Avg. price
$11.79
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.3K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60K
Lysol
3 ASINs in Top 10
25.5%
Units
130K
Revenue
$1.6M
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.8K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60KB081KLKVV5
$12.97·★4.8·112.9K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40KB07XR3C87P
$12.97·★4.8·9.1K revsLysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
Units sold30K
Trending Downy Rinse And Refresh Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C8X76GWZ leads positive momentum with ▲ 2900.0% MoM growth on 3K units, with B06XDNB19H close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C8X76GWZ
Downy Light Mega Dryer Sheets, Fabric Softener Dryer Sheets, Ocean Mist, 180 Count
Price
$12.97
Rating
4.8
Reviews
3.7K
Latest month sales
B06XDNB19H
Arm & Hammer Clean Scentsations Laundry Scent Booster, Tropical, 24 Oz | In-Wash Laundry Fragrance, Tropical Paradise Scent, Lasting Freshness for Clothes and Towels, Laundry Additive
Price
$5.99
Rating
4.7
Reviews
8.1K
Latest month sales
B0CCK3WPR7
Downy 2 in 1 Liquid Fabric Softener, April Fresh, 44 fl oz, 60 Loads, Fabric Conditioner Liquid Provides Softness and Freshness for Fabrics
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.8
Reviews
3.6K
Latest month sales
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