Down Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Down sales on Amazon US totaled 20,900 units in July 2026 (▼ 29.2% vs. the prior month), generating an estimated $1,404,151 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.8% of unit volume and 72.0% of revenue, while a typical listing is priced at $33.74. The keyword itself pulled 26,495 Amazon queries over the same period (▲ 24.5% MoM).
Zooming out to the 12-month window ending July 2026, the down Top 50 moved 314,400 units and $21,004,177 in cumulative sales — an average of 26,200 units and $1,750,348 per month. Monthly throughput topped out at 40,800 units in November 2025 and dipped to 9,700 in May 2026, leaving the latest reading 0.5% lower than August 2025.
Down Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.9K
▼ 29.2% MoM
Monthly Revenue 2026/07
$1.4M
▼ 30.3% MoM
Top 10 Market Share 2026/07
71.8%
Down Market Share & Sales Concentration on Amazon US — July 2026
The most-sold down listing on Amazon US in July 2026 is ASIN B0168H5SZ0 (Brand: puredown), which sold 3,000 units at $39.99 apiece — equal to 14.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,000 units and $1,010,490 in July 2026 — 71.8% of unit volume and 72.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Down' on Amazon
July 2026
Is 71.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0168H5SZ0
puredown® Goose Feathers and Down White Pillows with 100% Cotton Cover, Bed Sleeping Hotel Collection Pillows Set of 2, Standard Size
3K
▼ 25.0%vs. prior month
$128.3K
latest month
12-month trend
B00XI1WT20
Nikwax Down Wash, 300ml, Detergent for down jackets and sleeping bags, outdoor apparel, clean, care, protect
2K
▲ 0.0%vs. prior month
$27.4K
latest month
12-month trend
B0BTHK7NW4
Bedsure Comforter Duvet Insert - Quilted Comforters Oversized King Size, All Season Duvet, GentleSoft Down Alternative Bedding, with 8 Tabs, Gifts for Women/Men, White, Oversized King 116 x 98 Inches
2K
▼ 33.3%vs. prior month
$150.3K
latest month
12-month trend
B0GH7VDD65
Cosybay Feather and Down Fiber Comforter Insert Queen, 100% Cotton Cover | Medium Warmth White Duvet Insert, Fluffy Soft Hotel Luxury Bedding for Bedroom, 90 x 90 Inches
2K
▲ 100.0%vs. prior month
$117K
latest month
12-month trend
B082YL5ZT1
Serta Goose Feather Down Fiber Comforter Queen Size - 100% Cotton Cover Duvet Insert - Hotel Luxury Hypoallergenic Bedding Comforter All Season Medium Warmth 90 x 90 Inch White
1K
▼ 80.0%vs. prior month
$64.3K
latest month
12-month trend
B0168H5WJC
puredown® Goose Feathers and Down White Pillows with 100% Soft Cotton Cover, Bed Sleeping Hotel Collection Pillows Set of 2 King Size
1K
▲ 0.0%vs. prior month
$56.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Down Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
puredown is the best-performing down brand in July 2026, moving 4,000 units across 2 ASINs for 26.7% of Top 10 volume. Nikwax follows with 2,000 units (13.3%), ahead of Bedsure on 2,000 units (13.3%).
Volume is spread across 8 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.60 to $65.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
puredown
2 ASINs in Top 10
26.7%
Units
4K
Revenue
$185.1K
Avg. price
$49.84
B0168H5SZ0
$39.99·★4.3·15.9K revspuredown® Goose Feathers and Down White Pillows with 100% Cotton Cover, Bed Sleeping Hotel Collection Pillows Set of 2, Standard Size
Units sold3KB0168H5WJC
$59.69·★4.3·15.9K revspuredown® Goose Feathers and Down White Pillows with 100% Soft Cotton Cover, Bed Sleeping Hotel Collection Pillows Set of 2 King Size
Units sold1K
Nikwax
1 ASIN in Top 10
13.3%
Units
2K
Revenue
$27.4K
Avg. price
$13.60
B00XI1WT20
$13.60·★4.7·5.5K revsNikwax Down Wash, 300ml, Detergent for down jackets and sleeping bags, outdoor apparel, clean, care, protect
Units sold2K
Bedsure
1 ASIN in Top 10
13.3%
Units
2K
Revenue
$150.3K
Avg. price
$65.65
B0BTHK7NW4
$65.65·★4.7·77.3K revsBedsure Comforter Duvet Insert - Quilted Comforters Oversized King Size, All Season Duvet, GentleSoft Down Alternative Bedding, with 8 Tabs, Gifts for Women/Men, White, Oversized King 116 x 98 Inches
Units sold2K
Trending Down Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GK872R6F booked 1K units at $69.99, with ▲ 0.0% MoM change. On the growth side, B0GH7VDD65 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK872R6F
Martha Stewart Luxury White Goose Feathers Down Fiber Comforter Queen Size | Hotel Collection 100% Cotton Cover Comforter, All Season Medium Warmth, Breathable, Hypoallergenic, 90 x 90 Inch
Price
$69.99
Rating
4.3
Reviews
118
Latest month sales
B01GUZ08MI
Luxurious King/California King Size Goose Down Fiber Waterfowl Feather Fiber Comforter Duvet, 100% Cotton Cover, 58 oz. Fill Weight, Baffle Box Design, White Solid
Price
$169.95
Rating
4.4
Reviews
9.8K
Latest month sales
B0GH7VDD65
Cosybay Feather and Down Fiber Comforter Insert Queen, 100% Cotton Cover | Medium Warmth White Duvet Insert, Fluffy Soft Hotel Luxury Bedding for Bedroom, 90 x 90 Inches
Unlock to view ASIN details and product titles
Price
$61.00
Rating
4.4
Reviews
4.6K
Latest month sales
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