Door Security Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Door Security sales on Amazon US totaled 183,000 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $10,200,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 49.7% of revenue, while a typical listing is priced at $55.27. The keyword itself pulled 22,674 Amazon queries over the same period (▲ 21.8% MoM).
Zooming out to the 12-month window ending July 2026, the door security Top 50 moved 1,692,300 units and $84,529,211 in cumulative sales — an average of 141,025 units and $7,044,101 per month. Monthly throughput topped out at 207,000 units in June 2026 and dipped to 94,200 in May 2026, leaving the latest reading 36.4% higher than August 2025.
Door Security Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
183K
▼ 11.6% MoM
Monthly Revenue 2026/07
$10.2M
▼ 15.3% MoM
Top 10 Market Share 2026/07
47.5%
Door Security Market Share & Sales Concentration on Amazon US — July 2026
The most-sold door security listing on Amazon US in July 2026 is ASIN B07RVGYRL6 (Brand: Wappa Baby), which sold 10,000 units at $12.99 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 87,000 units and $5,068,370 in July 2026 — 47.5% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Door Security' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07RVGYRL6
Door Lever Lock (2 Pack) – Prevents Toddlers from Opening Doors – Easy One-Hand Operation for Adults – Durable ABS with 3M Adhesive Backing – No Tools Needed for Install
10K
▲ 11.1%vs. prior month
$129.9K
latest month
12-month trend
B098SP6RJ9
2 for LiftMaster Chamberlain Craftsman Garage Door Opener Remote | Universal, Security Rolling Code Technology, Long Distance Remote, Multichannel, Replacement for 893LM 893Max
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B0DGQZ8JZK
Blink Video Doorbell – Head-to-toe HD view, two-year battery life, and simple setup. Sync Module Core included – System (Black)
10K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0FHJ7TKZM
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video, up to 6x Enhanced Zoom, Two-Way Talk, and Built-In Battery, Speckled Gray
10K
▲ 0.0%vs. prior month
$999.9K
latest month
12-month trend
B0FX35FCC7
Orbitell 1080p Wireless Wi-Fi Video Doorbell Camera with Two Way Audio, Night Vision, Cloud Storage, Smart AI Motion Detection, Support 2.4GHz Wi-Fi only
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0G2D1R15Q
Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video, up to 6x Enhanced Zoom, Two-Way Talk, and Built-In Battery, Matte Mocha
10K
▲ 0.0%vs. prior month
$999.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Door Security Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ring is the best-performing door security brand in July 2026, moving 26,000 units across 3 ASINs for 29.9% of Top 10 volume. Wappa Baby follows with 10,000 units (11.5%), ahead of CreaCity on 10,000 units (11.5%).
Volume is spread across 8 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $126.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ring
3 ASINs in Top 10
29.9%
Units
26K
Revenue
$3.5M
Avg. price
$126.66
B0FHJ7TKZM
$99.99·★4.2·5.4K revsRing Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video, up to 6x Enhanced Zoom, Two-Way Talk, and Built-In Battery, Speckled Gray
Units sold10KB0G2D1R15Q
$99.99·★4.2·5.4K revsRing Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video, up to 6x Enhanced Zoom, Two-Way Talk, and Built-In Battery, Matte Mocha
Units sold10KB0F151GFYR
$179.99·★4.3·1.5K revsRing Wired Doorbell 4K Pro (Newest Model), Retinal 4K with wide-angle video, 10x Enhanced Zoom, and Night Vision, Deep Silver
Units sold6K
Wappa Baby
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$129.9K
Avg. price
$12.99
B07RVGYRL6
$12.99·★4.6·9.8K revsDoor Lever Lock (2 Pack) – Prevents Toddlers from Opening Doors – Easy One-Hand Operation for Adults – Durable ABS with 3M Adhesive Backing – No Tools Needed for Install
Units sold10K
CreaCity
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$134.1K
Avg. price
$12.99
B098SP6RJ9
$12.99·★4.4·19.3K revs2 for LiftMaster Chamberlain Craftsman Garage Door Opener Remote | Universal, Security Rolling Code Technology, Long Distance Remote, Multichannel, Replacement for 893LM 893Max
Units sold10K
Trending Door Security Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F375TD2P booked 6K units at $29.99, with ▲ 20.0% MoM change. On the growth side, B0FPPWKMGK leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F375TD2P
Fingerprint Door Lock Biometric Door Knob with Keypad Keyless Entry, Door Locks for Bedrooms, Home Hotel Office Apartment Black
Price
$29.99
Rating
3.9
Reviews
1.9K
Latest month sales
B09P56Z4JC
TEEHO TE001 Keyless Entry Deadbolt with Keypad for Front Door, Matte Black | ANSI Grade 3 Security, 20 User Codes, Low Battery Alert, IP54 Waterproof, One Touch Lock, Anti-Peep Password & 2 Backup Keys
Price
$35.98
Rating
4.5
Reviews
6.8K
Latest month sales
B0FPPWKMGK
Ring Battery Doorbell 4K Pro (newest model), Retinal 4K with wide-angle video, up to 10x Enhanced Zoom, Night Vision, and Quick Release Ultra Battery Pack, Deep Silver
Unlock to view ASIN details and product titles
Price
$179.99
Rating
4.3
Reviews
645
Latest month sales
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