Donut Pillow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Donut Pillow sales on Amazon US totaled 87,900 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $2,372,004 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 66.2% of revenue, while a typical listing is priced at $26.69. The keyword itself pulled 45,294 Amazon queries over the same period (▲ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the donut pillow Top 50 moved 976,500 units and $25,878,182 in cumulative sales — an average of 81,375 units and $2,156,515 per month. Monthly throughput topped out at 100,300 units in June 2026 and dipped to 51,200 in May 2026, leaving the latest reading 12.0% higher than August 2025.
Donut Pillow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.9K
▼ 12.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 17.6% MoM
Top 10 Market Share 2026/07
68.3%
Donut Pillow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold donut pillow listing on Amazon US in July 2026 is ASIN B01EBDV9BU (Brand: Everlasting Comfort), which sold 10,000 units at $47.98 apiece — equal to 11.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $1,570,570 in July 2026 — 68.3% of unit volume and 66.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Donut Pillow' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01EBDV9BU
Everlasting Comfort Doctor Recommended Memory Foam Seat Cushion for Office Chairs & Car - Ergonomic Office Desk Accessories - Cushions for Tailbone Pain Relief, Sciatica (Black, Large)
10K
▼ 50.0%vs. prior month
$479.1K
latest month
12-month trend
B09W25HQRH
Ear Piercing Pillow with Hole for Cartilage Piercings, CNH Support | Adjustable cotton pillow designed for side sleepers, fresh piercings, sensitive ears and pressure reduction while sleeping
9K
▲ 50.0%vs. prior month
$121.7K
latest month
12-month trend
B0BZCJRJML
BlissTrends Memory Foam Seat Cushion for Office Chair & Car Seat, Black | Ergonomic Tailbone & Sciatica Support with Removable Velvet Cover for Pressure Relief and Long Sitting Comfort, 3.3" Thick
9K
▼ 10.0%vs. prior month
$213.8K
latest month
12-month trend
B0BZPQH141
BlissTrends Donut Pillow Seat Cushion, Memory Foam Lifting Cushions(Black) | Donut Chair Cushions for Postpartum Pregnancy & Hemorrhoids,Tailbone Pain Relief Cushion for Office&Home Chairs
9K
▼ 10.0%vs. prior month
$173K
latest month
12-month trend
B0B61478T9
5 STARS UNITED Donut Pillow for Tailbone Pain & Hemorrhoids – Large Memory Foam Lifting Cushion for Bed Sore-Prone Areas & Pressure Relief – Prostate, Postpartum & Pregnancy Support, Black Mesh Cover
6K
▼ 25.0%vs. prior month
$188.6K
latest month
12-month trend
B0CB5TNW58
CloudBliss Donut Pillow Stadium Seat Cushion for Tailbone Pain Relief and Hemorrhoids, Memory Foam Seat Chair Cushion, Portable Seat Cushions for Bleachers, Car, Home & Office
5K
▲ 25.0%vs. prior month
$98K
latest month
12-month trend
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Best Donut Pillow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BlissTrends is the best-performing donut pillow brand in July 2026, moving 18,000 units across 2 ASINs for 30.0% of Top 10 volume. Everlasting Comfort follows with 10,000 units (16.7%), ahead of Wuronsa on 9,000 units (15.0%).
With 8 brands splitting the Top 10 and 61.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $47.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BlissTrends
2 ASINs in Top 10
30.0%
Units
18K
Revenue
$386.8K
Avg. price
$19.48
B0BZCJRJML
$19.99·★4.4·8.6K revsBlissTrends Memory Foam Seat Cushion for Office Chair & Car Seat, Black | Ergonomic Tailbone & Sciatica Support with Removable Velvet Cover for Pressure Relief and Long Sitting Comfort, 3.3" Thick
Units sold9KB0BZPQH141
$18.97·★4.4·4K revsBlissTrends Donut Pillow Seat Cushion, Memory Foam Lifting Cushions(Black) | Donut Chair Cushions for Postpartum Pregnancy & Hemorrhoids,Tailbone Pain Relief Cushion for Office&Home Chairs
Units sold9K
Everlasting Comfort
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$479.1K
Avg. price
$47.98
B01EBDV9BU
$47.98·★4.4·104.9K revsEverlasting Comfort Doctor Recommended Memory Foam Seat Cushion for Office Chairs & Car - Ergonomic Office Desk Accessories - Cushions for Tailbone Pain Relief, Sciatica (Black, Large)
Units sold10K
Wuronsa
1 ASIN in Top 10
15.0%
Units
9K
Revenue
$121.7K
Avg. price
$14.99
B09W25HQRH
$14.99·★4.2·4.3K revsEar Piercing Pillow with Hole for Cartilage Piercings, CNH Support | Adjustable cotton pillow designed for side sleepers, fresh piercings, sensitive ears and pressure reduction while sleeping
Units sold9K
Trending Donut Pillow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01LSR1FD4 booked 3K units at $39.95, with ▲ 50.0% MoM change. On the growth side, B0CB5SXXPZ leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0G7Z6QR9P close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LSR1FD4
PT ENDORSED Donut Pillow for Tailbone Pain Relief Cushion - Coccyx & Hemorrhoid Pillow for Sitting - Donut Seat Cushion for Pressure Relief, Prostate, Postpartum, Pressure Sores, Lifting Cushions
Price
$39.95
Rating
4.4
Reviews
18.7K
Latest month sales
B0CB5SXXPZ
CloudBliss Donut Pillow Stadium Seat Cushion for Tailbone Pain Relief and Hemorrhoids, Memory Foam Seat Chair Cushion, Portable Seat Cushions for Bleachers, Car, Home & Office
Price
$19.99
Rating
4.3
Reviews
3.7K
Latest month sales
B0G7Z6QR9P
Memory Foam Seat Cushion for Pressure Relief, Ergonomic Office Chair Cushion for Coccyx, Sciatica & Tailbone Pain Relief, Hemorrhoid Donut Pillow, Cushion for Postpartum Pregnancy, After Surgery
Unlock to view ASIN details and product titles
Price
$34.19
Rating
4.5
Reviews
58
Latest month sales
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