Donut Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Donut Pan sales on Amazon US totaled 20,100 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $250,289 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 72.4% of revenue, while a typical listing is priced at $15.05. The keyword itself pulled 45,777 Amazon queries over the same period (▲ 72.8% MoM).
Zooming out to the 12-month window ending July 2026, the donut pan Top 50 moved 271,650 units and $3,689,914 in cumulative sales — an average of 22,638 units and $307,493 per month. Monthly throughput topped out at 30,800 units in October 2025 and dipped to 10,900 in May 2026, leaving the latest reading 6.9% lower than August 2025.
Donut Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.1K
▼ 2.7% MoM
Monthly Revenue 2026/07
$250.3K
▼ 0.9% MoM
Top 10 Market Share 2026/07
78.1%
Donut Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold donut pan listing on Amazon US in July 2026 is ASIN B0D1K6BKM4 (Brand: Fimary), which sold 4,000 units at $12.99 apiece — equal to 19.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,700 units and $181,315 in July 2026 — 78.1% of unit volume and 72.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Donut Pan' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D1K6BKM4
Silicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin, Cupcakes, BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots
4K
▼ 20.0%vs. prior month
$50K
latest month
12-month trend
B0BN4F5DF6
Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts, BPA-Free, 2-Pack Grey | Food Grade LFGB Silicone Bagels Baking Mold, Dishwasher Safe, Heat Resistant and Microwave Safe
2K
▲ 100.0%vs. prior month
$13.1K
latest month
12-month trend
B0026RHIBE
GoodCook Everyday Nonstick Steel Jumbo Texas Muffin Pan, 6-cup, Gray
2K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B015PXGLQI
Wilton Gold Non-Stick Donut Pan Set, Made Without PFAS, 2-Piece | Non-Stick Steel with Scratch-Resistant Coating, Resists Warping, Dishwasher Safe, Perfect for Homemade Baked Donuts
2K
▲ 0.0%vs. prior month
$29.1K
latest month
12-month trend
B084ZYR6B6
O'CREME Mini Cake Pan Silicone Baking Mold, Reusable Bakeable Silicone Molds for Jello and Desserts, Non-Stick BPA-Free, Moldes para Flan, Moldes Para Gelatinas, Mini Flan Molds, 25 Pack | Reusable, bakeable silicone molds ideal for jello, desserts, and more. BPA-free and easy to release every time.
2K
▲ 0.0%vs. prior month
$37.4K
latest month
12-month trend
B09B95Q86B
Anaeat 3 Pack Donut Pan Silicone Baking Mold, Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts, Muffin, Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)
1K
▲ 0.0%vs. prior month
$8K
latest month
12-month trend
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Best Donut Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fimary is the best-performing donut pan brand in July 2026, moving 4,000 units across 1 ASIN for 25.5% of Top 10 volume. Aichoof follows with 3,000 units (19.1%), ahead of GoodCook on 2,000 units (12.7%).
Volume is spread across 9 brands, with the top three holding 57.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fimary
1 ASIN in Top 10
25.5%
Units
4K
Revenue
$50K
Avg. price
$12.99
B0D1K6BKM4
$12.99·★4.6·1.1K revsSilicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin, Cupcakes, BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots
Units sold4K
Aichoof
2 ASINs in Top 10
19.1%
Units
3K
Revenue
$19.6K
Avg. price
$6.99
B0BN4F5DF6
$6.99·★4.6·2.4K revsAichoof Non-Stick Silicone Donut Pan for 6 Doughnuts, BPA-Free, 2-Pack Grey | Food Grade LFGB Silicone Bagels Baking Mold, Dishwasher Safe, Heat Resistant and Microwave Safe
Units sold2KB0BTHGMF7H
$6.99·★4.6·2.4K revsAichoof Non-Stick Silicone Donut Pan Set of 2, BPA-Free, Easy Release(Blue) | 6-Cavity Food Grade Donut Mold, Dishwasher & Microwave Safe, Perfect Homemade Donuts
Units sold1K
GoodCook
1 ASIN in Top 10
12.7%
Units
2K
Revenue
$18K
Avg. price
$9.99
B0026RHIBE
$9.99·★4.6·1.9K revsGoodCook Everyday Nonstick Steel Jumbo Texas Muffin Pan, 6-cup, Gray
Units sold2K
Trending Donut Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C42WLJXF booked 500 units at $8.99, with ▲ 25.0% MoM change. On the growth side, B0GRYDQXRR leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0F2DF25P3 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C42WLJXF
HUAKENER 2 Pcs Mini Fluted Cake Pan, 6-Cavity Fluted Tube Cake Pan | Non-stick Silicone Baking Mold for Cupcakes, Donuts, Cornbread, Brownies, Jellies (BPA-Free)
Price
$8.99
Rating
4.6
Reviews
2.3K
Latest month sales
B0GRYDQXRR
2 Pack Nonstick Donut Baking Pans, 6 Cavity Easy Steel Clean Doughnut, Oven Safe Heat Resistant, Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black, 6 Cup)
Price
$9.98
Rating
4.1
Reviews
9
Latest month sales
B0F2DF25P3
Tiawudi Mini Fluted Tube Cake Pan, 12 Cavity Baking Pan, Non-stick Baking Mold for Cupcakes, Donuts, Cornbread, Brownies, Jellies, Set of 2
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.6
Reviews
178
Latest month sales
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