Dollar Items Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dollar Items sales on Amazon US totaled 1,937,000 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $13,396,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 57.2% of revenue, while a typical listing is priced at $5.60. The keyword itself pulled 34,186 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the dollar items Top 50 moved 21,218,300 units and $156,288,722 in cumulative sales — an average of 1,768,192 units and $13,024,060 per month. Monthly throughput topped out at 1,962,000 units in June 2026 and dipped to 1,183,000 in May 2026, leaving the latest reading 12.5% higher than August 2025.
Dollar Items Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.9M
▼ 1.7% MoM
Monthly Revenue 2026/07
$13.4M
▼ 3.4% MoM
Top 10 Market Share 2026/07
48.0%
Dollar Items Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dollar items listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 930,000 units and $7,660,000 in July 2026 — 48.0% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dollar Items' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CDN39DP
LUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09541P9WH
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
100K
▲ 0.0%vs. prior month
$249K
latest month
12-month trend
B0C2CY22B8
Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
100K
▲ 0.0%vs. prior month
$567K
latest month
12-month trend
B0CH929RS5
Amazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count
100K
▲ 0.0%vs. prior month
$323K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dollar Items Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing dollar items brand in July 2026, moving 300,000 units across 3 ASINs for 32.3% of Top 10 volume. LUMIFY follows with 100,000 units (10.8%), ahead of CLEAN SKIN CLUB on 100,000 units (10.8%).
Volume is spread across 8 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.04 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
32.3%
Units
300K
Revenue
$1.1M
Avg. price
$4.04
B09541P9WH
$2.65·★4.7·79.9K revsAmazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
Units sold100KB0C2CY22B8
$5.97·★4.7·59K revsAmazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0CH929RS5
$3.50·★4.8·46.5K revsAmazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count
Units sold100K
LUMIFY
1 ASIN in Top 10
10.8%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.3K revsLUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
10.8%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending Dollar Items Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00005249G leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B004SCTJE4 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00005249G
BIC Round Stic Black Ballpoint Pens, Medium Point, 1.0mm, 10-Count | Bulk Pack for Office or School, Flexible Round Barrel for Comfort, Smooth Ink for Consistent Writing, Dependable Performance
Price
$0.99
Rating
4.7
Reviews
14.2K
Latest month sales
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Price
$2.37
Rating
4.8
Reviews
15.2K
Latest month sales
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Unlock to view ASIN details and product titles
Price
$5.97
Rating
4.6
Reviews
11.4K
Latest month sales
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