Dog Shampoo And Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Dog Shampoo And Conditioner sales on Amazon US totaled 197,000 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $2,686,248 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 47.4% of revenue, while a typical listing is priced at $17.13. The keyword itself pulled 57,740 Amazon queries over the same period (▲ 8.7% MoM).

Zooming out to the 12-month window ending July 2026, the dog shampoo and conditioner Top 50 moved 2,153,750 units and $29,659,727 in cumulative sales — an average of 179,479 units and $2,471,644 per month. Monthly throughput topped out at 211,500 units in June 2026 and dipped to 124,700 in May 2026, leaving the latest reading 2.6% higher than August 2025.

2.2MTotal units sold · Last 12 months
$29.7MTotal revenue · Last 12 months
57.7K▲ 8.7% MoM
Monthly search volume
$17.13Avg. price · July 2026

Dog Shampoo And Conditioner Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales192K
Revenue$2.6M

2025/09

Sales184.6K
Revenue$2.6M

2025/10

Sales189.8K
Revenue$2.7M

2025/11

Sales192K
Revenue$2.7M

2025/12

Sales160.3K
Revenue$2.2M

2026/01

Sales180.3K
Revenue$2.5M

2026/02

Sales172.4K
Revenue$2.4M

2026/03

Sales173.3K
Revenue$2.4M

2026/04

Sales175.8K
Revenue$2.5M

2026/05

Sales124.7K
Revenue$1.6M

2026/06

Sales211.5K
Revenue$2.9M
197K

2026/07

Sales197K
Revenue$2.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

197K

▼ 7.3% MoM

Monthly Revenue 2026/07

$2.7M

▼ 5.8% MoM

Top 10 Market Share 2026/07

57.9%

See the Top 10 ASINs driving 57.9% of sales

Dog Shampoo And Conditioner Market Share & Sales Concentration on Amazon US — July 2026

The most-sold dog shampoo and conditioner listing on Amazon US in July 2026 is ASIN B005CUTWDE (Brand: Wahl), which sold 30,000 units at $7.97 apiece — equal to 15.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 114,000 units and $1,272,000 in July 2026 — 57.9% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Dog Shampoo And Conditioner' on Amazon

July 2026
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57.9% Volume Share 114K units sold
47.4% Revenue Share $1.3M estimated
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Top 5 Volume Share breakdown

B005CUTWDE 15.2%
B0037Z6VJY 5.1%
B005CUTW8O 5.1%
B00CVTRO48 5.1%
B0791LY9MW 5.1%
Others 64.5%
#1
Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula, 24 Oz - Model 820004A | Oatmeal Formula Moisturizes Skin & Provides Itch Relief For Sensitive Skin Dogs, Pet Friendly Formula - Model 820004A

B005CUTWDE

Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula, 24 Oz - Model 820004A | Oatmeal Formula Moisturizes Skin & Provides Itch Relief For Sensitive Skin Dogs, Pet Friendly Formula - Model 820004A

$7.97· 4.6·43.4K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$206.4K

latest month

Monthly Trend

12-month trend

#2
Veterinary Formula Clinical Care Antiseptic & Antifungal Shampoo, 16 oz | Medicated formula helps alleviate scaly, greasy and red skin; free from parabens, dyes and soap

B0037Z6VJY

Veterinary Formula Clinical Care Antiseptic & Antifungal Shampoo, 16 oz | Medicated formula helps alleviate scaly, greasy and red skin; free from parabens, dyes and soap

$9.92· 4.6·22.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$97.1K

latest month

Monthly Trend

12-month trend

#3
Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent – Cleans, Conditions, Detangles, & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A

B005CUTW8O

Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent – Cleans, Conditions, Detangles, & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A

$7.97· 4.7·34.8K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$68.9K

latest month

Monthly Trend

12-month trend

#4
Burts Bees Tearless Puppy Shampoo & Conditioner with Buttermilk, 16 Fl Oz | Gentle 2-in-1 formula cleans and conditions sensitive puppy skin and coat; tearless for easy bath time

B00CVTRO48

Burts Bees Tearless Puppy Shampoo & Conditioner with Buttermilk, 16 Fl Oz | Gentle 2-in-1 formula cleans and conditions sensitive puppy skin and coat; tearless for easy bath time

$7.48· 4.5·31.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$61.8K

latest month

Monthly Trend

12-month trend

#5
PAWFUME Deshedding Dog Shampoo and Conditioner, Show Dog, 1-Pack | Probiotic pH-balanced formula nourishes, detangles and deep cleans silky coats, salon-quality Shampoo for Dogs

B0791LY9MW

PAWFUME Deshedding Dog Shampoo and Conditioner, Show Dog, 1-Pack | Probiotic pH-balanced formula nourishes, detangles and deep cleans silky coats, salon-quality Shampoo for Dogs

$13.99· 4.5·7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$135.2K

latest month

Monthly Trend

12-month trend

#6
Pet Honesty Chlorhexidine Cat & Dog Seasonal Itch Relief Shampoo, for Allergies, Itching, Skin and Coat Supplement, Helps Shedding, Hot Spots, Deodorizing Dog Shampoo & Grooming Supplies,16oz

B07K6JSBRB

Pet Honesty Chlorhexidine Cat & Dog Seasonal Itch Relief Shampoo, for Allergies, Itching, Skin and Coat Supplement, Helps Shedding, Hot Spots, Deodorizing Dog Shampoo & Grooming Supplies,16oz

$22.99· 4.6·13.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$229.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Dog Shampoo And Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Wahl is the best-performing dog shampoo and conditioner brand in July 2026, moving 48,000 units across 3 ASINs for 42.1% of Top 10 volume. BURT'S BEES FOR PETS follows with 20,000 units (17.5%), ahead of Veterinary Formula on 10,000 units (8.8%).

With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.16 to $11.98, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

42.1%
17.5%
8.8%
31.6%
Wahl
BURT'S BEES FOR PETS
Veterinary Formula
Other brands
1

Wahl

3 ASINs in Top 10

42.1%

Units

48K

Revenue

$412K

Avg. price

$11.98

  • Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula, 24 Oz - Model 820004A | Oatmeal Formula Moisturizes Skin & Provides Itch Relief For Sensitive Skin Dogs, Pet Friendly Formula - Model 820004A

    B005CUTWDE

    $7.97·4.6·43.4K revs

    Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula, 24 Oz - Model 820004A | Oatmeal Formula Moisturizes Skin & Provides Itch Relief For Sensitive Skin Dogs, Pet Friendly Formula - Model 820004A

    Units sold30K
  • Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent – Cleans, Conditions, Detangles, & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A

    B005CUTW8O

    $7.97·4.7·34.8K revs

    Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent – Cleans, Conditions, Detangles, & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A

    Units sold10K
  • Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent - 64 Oz - Model 821004-050 | Half Gallon Shampoo For Multi-Dog Families, Dry Skin & Itch Relief For Dogs, Oatmeal Formula – Model 821004-050

    B079T44C3J

    $19.99·4.6·43.4K revs

    Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent - 64 Oz - Model 821004-050 | Half Gallon Shampoo For Multi-Dog Families, Dry Skin & Itch Relief For Dogs, Oatmeal Formula – Model 821004-050

    Units sold8K
2

BURT'S BEES FOR PETS

2 ASINs in Top 10

17.5%

Units

20K

Revenue

$132.9K

Avg. price

$7.16

  • Burts Bees Tearless Puppy Shampoo & Conditioner with Buttermilk, 16 Fl Oz | Gentle 2-in-1 formula cleans and conditions sensitive puppy skin and coat; tearless for easy bath time

    B00CVTRO48

    $7.48·4.5·31.6K revs

    Burts Bees Tearless Puppy Shampoo & Conditioner with Buttermilk, 16 Fl Oz | Gentle 2-in-1 formula cleans and conditions sensitive puppy skin and coat; tearless for easy bath time

    Units sold10K
  • Burts Bees for Pets Oatmeal Dog Shampoo with Honey, Unscented, 16 Fl Oz | Soothing colloidal oat flour formula for itchy, sensitive dog skin; pH-balanced and sulfate-free for regular use

    B00DTEV54Y

    $6.84·4.4·17.4K revs

    Burts Bees for Pets Oatmeal Dog Shampoo with Honey, Unscented, 16 Fl Oz | Soothing colloidal oat flour formula for itchy, sensitive dog skin; pH-balanced and sulfate-free for regular use

    Units sold10K
3

Veterinary Formula

1 ASIN in Top 10

8.8%

Units

10K

Revenue

$97.1K

Avg. price

$9.92

  • Veterinary Formula Clinical Care Antiseptic & Antifungal Shampoo, 16 oz | Medicated formula helps alleviate scaly, greasy and red skin; free from parabens, dyes and soap

    B0037Z6VJY

    $9.92·4.6·22.3K revs

    Veterinary Formula Clinical Care Antiseptic & Antifungal Shampoo, 16 oz | Medicated formula helps alleviate scaly, greasy and red skin; free from parabens, dyes and soap

    Units sold10K

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