Dog Crate Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Crate Pad sales on Amazon US totaled 206,000 units in July 2026 (▲ 15.9% vs. the prior month), generating an estimated $4,819,821 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.4% of unit volume and 72.6% of revenue, while a typical listing is priced at $23.80. The keyword itself pulled 26,130 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the dog crate pad Top 50 moved 2,406,250 units and $55,789,787 in cumulative sales — an average of 200,521 units and $4,649,149 per month. Monthly throughput topped out at 228,300 units in November 2025 and dipped to 107,900 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Dog Crate Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
206K
▲ 15.9% MoM
Monthly Revenue 2026/07
$4.8M
▲ 11.0% MoM
Top 10 Market Share 2026/07
71.4%
Dog Crate Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog crate pad listing on Amazon US in July 2026 is ASIN B00MW8G62E (Brand: Amazon Basics), which sold 80,000 units at $18.99 apiece — equal to 38.8% of every unit tracked in this report and 8.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $3,500,660 in July 2026 — 71.4% of unit volume and 72.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Crate Pad' on Amazon
July 2026
Is 71.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MW8G62E
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
80K
▲ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B0DT9K1LST
Powools Puppy Pads for Dogs, 34x28 in, 6-Layer Leakproof, 50-Pack | Extra-Large Pee Pads, Disposable, Quick-Dry Dog Pads, High Absorbency, Wee Wee Pads for Dogs, Easy Puppy Potty Training
10K
▲ 0.0%vs. prior month
$223.4K
latest month
12-month trend
B09D7DWTVB
KSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning
10K
▲ 0.0%vs. prior month
$188.6K
latest month
12-month trend
B0BDLGZCTY
EHEYCIGA Orthopedic Extra Large Dog Bed, Waterproof Washable XL Pet Bed 44" | Non-Slip Bottom and Egg-Crate Polyurethane Foam Big Dog Couch Bed with Washable Removable Cover, Grey
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
B0CPL93YN4
Powools Puppy Pads for Dogs, 34 x 28 in, 6-Layer, Leak-Proof, 100-Pack | X-Large Pee Pads for Dogs Potty Training, Quick-Dry Design, Wee Wee Pads for Dogs, Puppy Training Pads
10K
▲ 0.0%vs. prior month
$378K
latest month
12-month trend
B09NBBGH7X
Dogcator Dog Pee Pads Extra Large 30"x36", 30 Count Super Absorbent Pee Pads for Dogs, Disposable Urine Bed Pads for Doggie, Thicken XXL Puppy Pads, Piddle Pads X-Large for Indoor, Outdoor Use
9K
▼ 10.0%vs. prior month
$263.8K
latest month
12-month trend
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Best Dog Crate Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing dog crate pad brand in July 2026, moving 80,000 units across 1 ASIN for 54.4% of Top 10 volume. Powools follows with 20,000 units (13.6%), ahead of EHEYCIGA on 18,000 units (12.2%).
With 7 brands splitting the Top 10 and 80.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $33.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
54.4%
Units
80K
Revenue
$1.5M
Avg. price
$18.99
B00MW8G62E
$18.99·★4.4·221K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
Units sold80K
Powools
2 ASINs in Top 10
13.6%
Units
20K
Revenue
$601.4K
Avg. price
$31.27
B0DT9K1LST
$24.99·★4.4·1.2K revsPowools Puppy Pads for Dogs, 34x28 in, 6-Layer Leakproof, 50-Pack | Extra-Large Pee Pads, Disposable, Quick-Dry Dog Pads, High Absorbency, Wee Wee Pads for Dogs, Easy Puppy Potty Training
Units sold10KB0CPL93YN4
$37.56·★4.4·3.1K revsPowools Puppy Pads for Dogs, 34 x 28 in, 6-Layer, Leak-Proof, 100-Pack | X-Large Pee Pads for Dogs Potty Training, Quick-Dry Design, Wee Wee Pads for Dogs, Puppy Training Pads
Units sold10K
EHEYCIGA
3 ASINs in Top 10
12.2%
Units
18K
Revenue
$643.6K
Avg. price
$33.66
B0BDLGZCTY
$39.99·★4.5·22.5K revsEHEYCIGA Orthopedic Extra Large Dog Bed, Waterproof Washable XL Pet Bed 44" | Non-Slip Bottom and Egg-Crate Polyurethane Foam Big Dog Couch Bed with Washable Removable Cover, Grey
Units sold10KB0BDLD2HJZ
$33.99·★4.5·22.5K revsEHEYCIGA Orthopedic Dog Beds Large Sized Dog, Waterproof Memory Foam Pet Bed with Sides, Non-Slip Bottom Large Pet Bed with Washable Removable Cover, Grey | Non-Slip Bottom and Egg-Crate Memory Foam XL Dog Couch Bed with Washable Removable Cover, Grey
Units sold4KB09D2XLCNK
$26.99·★4.4·6.8K revsEHEYCIGA Orthopedic Dog Bed Large with Removable Washable Cover, 41IN Grey | Egg Crate Foam Support, Durable Oxford fabric, Non-Slip Bottom, Machine Washable, Soft Waterproof Plush Pet Bed Mat For Crate
Units sold4K
Trending Dog Crate Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B591N61M booked 5K units at $16.99, with ▲ 66.7% MoM change. On the growth side, B0BBLK5X34 leads positive momentum with ▲ 66.7% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B591N61M
Dog Crate Pad Washable Dog Bed for Crate Medium Cozy Mat 36-Inch Gray | Ultra Soft Kennel Pad,Anti-Slip Bottom,Fits Most Metal Crates,Comfortable Sleeping Pet Mat
Price
$16.99
Rating
4.4
Reviews
10.1K
Latest month sales
B0BDLD2HJZ
EHEYCIGA Orthopedic Dog Beds Large Sized Dog, Waterproof Memory Foam Pet Bed with Sides, Non-Slip Bottom Large Pet Bed with Washable Removable Cover, Grey | Non-Slip Bottom and Egg-Crate Memory Foam XL Dog Couch Bed with Washable Removable Cover, Grey
Price
$33.99
Rating
4.5
Reviews
22.5K
Latest month sales
B0BBLK5X34
KSIIA Washable Dog Bed for Crate Waterproof for Medium Dogs,35x22 Inch,Gray | 3in egg crate foam,orthopedic support,Soft rose velvet,3ply waterproof fabric,removable cover,anti-slip base,washable
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
3.9K
Latest month sales
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