Dog Crate Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Crate Pad sales on Amazon US totaled 210,200 units in July 2026 (▲ 14.5% vs. the prior month), generating an estimated $4,976,917 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.4% of unit volume and 71.8% of revenue, while a typical listing is priced at $24.41. The keyword itself pulled 25,762 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the dog crate pad Top 50 moved 2,435,850 units and $56,831,671 in cumulative sales — an average of 202,988 units and $4,735,973 per month. Monthly throughput topped out at 228,800 units in November 2025 and dipped to 110,400 in May 2026, leaving the latest reading 10.1% higher than August 2025.
Dog Crate Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.2K
▲ 14.5% MoM
Monthly Revenue 2026/07
$5M
▲ 9.5% MoM
Top 10 Market Share 2026/07
70.4%
Dog Crate Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog crate pad listing on Amazon US in July 2026 is ASIN B00MW8G62E (Brand: Amazon Basics), which sold 80,000 units at $18.99 apiece — equal to 38.1% of every unit tracked in this report and 8.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 148,000 units and $3,572,650 in July 2026 — 70.4% of unit volume and 71.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Crate Pad' on Amazon
July 2026
Is 70.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MW8G62E
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
80K
▲ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B0DT9K1LST
Powools Puppy Pads for Dogs, 34x28 in, 6-Layer Leakproof, 50-Pack | Extra-Large Pee Pads, Disposable, Quick-Dry Dog Pads, High Absorbency, Wee Wee Pads for Dogs, Easy Puppy Potty Training
10K
▲ 0.0%vs. prior month
$223.4K
latest month
12-month trend
B09D7DWTVB
KSIIA Washable Dog Bed Medium Size Dog Crate Bed Plush Pet Mat 35"x23" Gray | Deluxe Plush Comfy Kennel Pad, Anti-Slip Bottom,Deep Sleeping Mat for Medium Dogs,Machine Washable for Easy Cleaning
10K
▲ 0.0%vs. prior month
$188.6K
latest month
12-month trend
B0BDLGZCTY
EHEYCIGA Orthopedic Extra Large Dog Bed, Waterproof Washable XL Pet Bed 44" | Non-Slip Bottom and Egg-Crate Polyurethane Foam Big Dog Couch Bed with Washable Removable Cover, Grey
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
B0CPL93YN4
Powools Puppy Pads for Dogs, 34 x 28 in, 6-Layer, Leak-Proof, 100-Pack | X-Large Pee Pads for Dogs Potty Training, Quick-Dry Design, Wee Wee Pads for Dogs, Puppy Training Pads
10K
▲ 0.0%vs. prior month
$378K
latest month
12-month trend
B09NBBGH7X
Dogcator Dog Pee Pads Extra Large 30"x36", 30 Count Super Absorbent Pee Pads for Dogs, Disposable Urine Bed Pads for Doggie, Thicken XXL Puppy Pads, Piddle Pads X-Large for Indoor, Outdoor Use
9K
▼ 10.0%vs. prior month
$263.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dog Crate Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing dog crate pad brand in July 2026, moving 80,000 units across 1 ASIN for 54.1% of Top 10 volume. Powools follows with 20,000 units (13.5%), ahead of EHEYCIGA on 14,000 units (9.5%).
With 8 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
54.1%
Units
80K
Revenue
$1.5M
Avg. price
$18.99
B00MW8G62E
$18.99·★4.4·220.9K revsAmazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
Units sold80K
Powools
2 ASINs in Top 10
13.5%
Units
20K
Revenue
$601.4K
Avg. price
$31.27
B0DT9K1LST
$24.99·★4.4·1.2K revsPowools Puppy Pads for Dogs, 34x28 in, 6-Layer Leakproof, 50-Pack | Extra-Large Pee Pads, Disposable, Quick-Dry Dog Pads, High Absorbency, Wee Wee Pads for Dogs, Easy Puppy Potty Training
Units sold10KB0CPL93YN4
$37.56·★4.4·3.1K revsPowools Puppy Pads for Dogs, 34 x 28 in, 6-Layer, Leak-Proof, 100-Pack | X-Large Pee Pads for Dogs Potty Training, Quick-Dry Design, Wee Wee Pads for Dogs, Puppy Training Pads
Units sold10K
EHEYCIGA
2 ASINs in Top 10
9.5%
Units
14K
Revenue
$535.7K
Avg. price
$36.99
B0BDLGZCTY
$39.99·★4.5·22.6K revsEHEYCIGA Orthopedic Extra Large Dog Bed, Waterproof Washable XL Pet Bed 44" | Non-Slip Bottom and Egg-Crate Polyurethane Foam Big Dog Couch Bed with Washable Removable Cover, Grey
Units sold10KB0BDLD2HJZ
$33.99·★4.5·22.6K revsEHEYCIGA Orthopedic Dog Beds Large Sized Dog, Waterproof Memory Foam Pet Bed with Sides, Non-Slip Bottom Large Pet Bed with Washable Removable Cover, Grey
Units sold4K
Trending Dog Crate Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B591N61M booked 5K units at $19.99, with ▲ 66.7% MoM change. On the growth side, B00MW8G62E leads positive momentum with ▲ 60.0% MoM growth on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B591N61M
Dog Crate Pad Washable Dog Bed for Crate Medium Cozy Mat 36-Inch Gray | Ultra Soft Kennel Pad,Anti-Slip Bottom,Fits Most Metal Crates,Comfortable Sleeping Pet Mat
Price
$19.99
Rating
4.4
Reviews
10.1K
Latest month sales
B0BDLD2HJZ
EHEYCIGA Orthopedic Dog Beds Large Sized Dog, Waterproof Memory Foam Pet Bed with Sides, Non-Slip Bottom Large Pet Bed with Washable Removable Cover, Grey
Price
$33.99
Rating
4.5
Reviews
22.6K
Latest month sales
B00MW8G62E
Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.4
Reviews
220.9K
Latest month sales
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