Dog Chew Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Chew sales on Amazon US totaled 756,000 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $14,210,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.0% of unit volume and 41.2% of revenue, while a typical listing is priced at $19.27. The keyword itself pulled 15,090 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the dog chew Top 50 moved 8,119,000 units and $151,206,280 in cumulative sales — an average of 676,583 units and $12,600,523 per month. Monthly throughput topped out at 756,000 units in July 2026 and dipped to 427,000 in May 2026, leaving the latest reading 25.8% higher than August 2025.
Dog Chew Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
756K
▲ 1.3% MoM
Monthly Revenue 2026/07
$14.2M
▲ 0.3% MoM
Top 10 Market Share 2026/07
41.0%
Dog Chew Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog chew listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.09 apiece — equal to 7.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $5,854,700 in July 2026 — 41.0% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Chew' on Amazon
July 2026
Is 41.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B006W6YHHI
Greenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0018CLXTG
Milk-Bone Original Biscuits Large Dog Treats, 10 Lb.
30K
▲ 0.0%vs. prior month
$449.4K
latest month
12-month trend
B00CPDWT2M
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium
30K
▲ 0.0%vs. prior month
$327.3K
latest month
12-month trend
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
B07NJLMDNQ
Pedigree Dentastix Large Breed Dental Dog Treats, Fresh, 36 Count | Triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs, no added sugar/fillers
30K
▲ 50.0%vs. prior month
$408.6K
latest month
12-month trend
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Best Dog Chew Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Greenies is the best-performing dog chew brand in July 2026, moving 80,000 units across 3 ASINs for 25.8% of Top 10 volume. Pur Luv follows with 60,000 units (19.4%), ahead of Pedigree on 60,000 units (19.4%).
With 6 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.09 to $27.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Greenies
3 ASINs in Top 10
25.8%
Units
80K
Revenue
$2.4M
Avg. price
$27.61
B006W6YHHI
$33.12·★4.8·36.4K revsGreenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
Units sold40KB000KAHPZ8
$13.99·★4.8·75.4K revsGreenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
Units sold20KB006W6YHV4
$35.73·★4.8·24.3K revsGreenies Large Natural Dental Dog Treats, Original Flavor, 24 Count | Veterinarian-recommended, cleaner teeth after 28 days, clean to gumline, for dogs 50-100 lbs, original chicken flavor
Units sold20K
Pur Luv
1 ASIN in Top 10
19.4%
Units
60K
Revenue
$718.8K
Avg. price
$14.09
B08P2D95G8
$14.09·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Pedigree
2 ASINs in Top 10
19.4%
Units
60K
Revenue
$1.1M
Avg. price
$20.48
B07NJLMDNQ
$16.98·★4.8·22.1K revsPedigree Dentastix Large Breed Dental Dog Treats, Fresh, 36 Count | Triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs, no added sugar/fillers
Units sold30KB00CU2CMOI
$23.98·★4.8·22.2K revsPedigree Dentastix Large Breed Dental Dog Treats, Variety, 51 Count | Original, Beef & Fresh Flavors, triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs
Units sold30K
Trending Dog Chew Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B006W6YHV4 booked 20K units at $35.73, with ▲ 0.0% MoM change. On the growth side, B07TP6M24Y leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0D9CFS9XK close behind at ▲ 233.3% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006W6YHV4
Greenies Large Natural Dental Dog Treats, Original Flavor, 24 Count | Veterinarian-recommended, cleaner teeth after 28 days, clean to gumline, for dogs 50-100 lbs, original chicken flavor
Price
$35.73
Rating
4.8
Reviews
24.3K
Latest month sales
B07TP6M24Y
Purina Busy Bone Tiny Toy Breed Dog Chew Treats, Original, 60 ct Pouch | Rawhide free chew with a real meat center for small dogs up to 20 lbs, long lasting chew that helps clean teeth
Price
$15.47
Rating
4.7
Reviews
11.5K
Latest month sales
B0D9CFS9XK
Country Kitchen Rawhide Free Beef Rings Dog Chews, 7 Count | Made with Real Beef, Highly Digestible, Gluten Free
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.7
Reviews
1.6K
Latest month sales
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