Dog Birthday Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Birthday Hat sales on Amazon US totaled 46,800 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $468,128 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 58.2% of revenue, while a typical listing is priced at $10.38. The keyword itself pulled 22,952 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the dog birthday hat Top 50 moved 476,350 units and $4,712,018 in cumulative sales — an average of 39,696 units and $392,668 per month. Monthly throughput topped out at 46,800 units in July 2026 and dipped to 26,000 in May 2026, leaving the latest reading 21.7% higher than August 2025.
Dog Birthday Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.8K
▲ 2.0% MoM
Monthly Revenue 2026/07
$468.1K
▲ 3.5% MoM
Top 10 Market Share 2026/07
59.8%
Dog Birthday Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog birthday hat listing on Amazon US in July 2026 is ASIN B0F1382SHF (Brand: WOOF), which sold 6,000 units at $14.99 apiece — equal to 12.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $272,400 in July 2026 — 59.8% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Birthday Hat' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F1382SHF
WOOF Pupsicle Birthday Refill Pops Dog Treats, Large | Fits large Pupsicle, pre-made birthday treats, naturally sweet, cake flavor, long-lasting enrichment, shelf stable
6K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0F1CSZJK9
10 PCS Colorful Mini Party Hats for Stuffed Animals Lovely Paper Cone Tiny Birthday Hats for Stuffed Animals Pets Baby, Accessories
4K
▲ 33.3%vs. prior month
$26.8K
latest month
12-month trend
B075KQ7H9G
Bocce's Bakery Birthday Cake Flavor Crunchy Biscuits Dog Treats, 5 oz | Oven Baked, Wheat-Free Everyday Dog Treat Biscuits - Made with Real, Limited Ingredients and Baked in The USA
4K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B0BKH4XQLS
Multipet Lamb Chop Dog Plush Toy w/Birthday Hat - Squeaky Toy for All Dogs - Extra Soft Plush - Stuffed Animal for Cuddling & Playing (10.5", Blue Hat, 5 Squeakers)
4K
▲ 33.3%vs. prior month
$30.4K
latest month
12-month trend
B09QYS3CT9
Dog Birthday Party Supplies,Dog Birthday Bandana,Dog Birthday Hat | Dog Birthday Decorations,Dog Boy Girl Birthday Party Hat with Numbers for Large Medium Small Dogs Pet (Blue),Soft,Breathable
2K
▲ 0.0%vs. prior month
$16.1K
latest month
12-month trend
B0BKH23JXC
Multipet Lamb Chop Dog Plush Toy w/Birthday Hat - Squeaky Toy for All Dogs - Soft Plush - Stuffed Animal Dog Toys for Playing - Cute Birthday Toy (10.5”, Pink Hat, 5 Squeakers)
2K
▲ 100.0%vs. prior month
$25.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dog Birthday Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WOOF is the best-performing dog birthday hat brand in July 2026, moving 6,000 units across 1 ASIN for 21.4% of Top 10 volume. Multipet follows with 6,000 units (21.4%), ahead of Atiloy on 4,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.97 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WOOF
1 ASIN in Top 10
21.4%
Units
6K
Revenue
$89.9K
Avg. price
$14.99
B0F1382SHF
$14.99·★4.6·867 revsWOOF Pupsicle Birthday Refill Pops Dog Treats, Large | Fits large Pupsicle, pre-made birthday treats, naturally sweet, cake flavor, long-lasting enrichment, shelf stable
Units sold6K
Multipet
2 ASINs in Top 10
21.4%
Units
6K
Revenue
$56.1K
Avg. price
$10.29
B0BKH4XQLS
$7.60·★4.5·81.7K revsMultipet Lamb Chop Dog Plush Toy w/Birthday Hat - Squeaky Toy for All Dogs - Extra Soft Plush - Stuffed Animal for Cuddling & Playing (10.5", Blue Hat, 5 Squeakers)
Units sold4KB0BKH23JXC
$12.99·★4.5·81.7K revsMultipet Lamb Chop Dog Plush Toy w/Birthday Hat - Squeaky Toy for All Dogs - Soft Plush - Stuffed Animal Dog Toys for Playing - Cute Birthday Toy (10.5”, Pink Hat, 5 Squeakers)
Units sold2K
Atiloy
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$26.8K
Avg. price
$5.97
B0F1CSZJK9
$5.97·★3.8·214 revs10 PCS Colorful Mini Party Hats for Stuffed Animals Lovely Paper Cone Tiny Birthday Hats for Stuffed Animals Pets Baby, Accessories
Units sold4K
Trending Dog Birthday Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FSD8L4L5 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0G529Q7LX leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0BKH23JXC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSD8L4L5
Tucnoeu 10pcs Colorful Mini Party Hats, Cute Party Hats for Stuffed Animals | Adjustable Cone Hat with Pom Poms for Kittens Rabbits Dogs and Stuffed Animals, for Birthdays and Celebrations
Price
$9.99
Rating
4.2
Reviews
136
Latest month sales
B0G529Q7LX
KIPRITII Dog Birthday Supplies with Cake Toys, Bandana & Hat for Small Dogs | Photo-Ready Fun,Squeaky Birthday Toys,Dress-Up Fun,Adjustable Number Design,Soft Plush
Price
$9.99
Rating
4.7
Reviews
130
Latest month sales
B0BKH23JXC
Multipet Lamb Chop Dog Plush Toy w/Birthday Hat - Squeaky Toy for All Dogs - Soft Plush - Stuffed Animal Dog Toys for Playing - Cute Birthday Toy (10.5”, Pink Hat, 5 Squeakers)
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
81.7K
Latest month sales
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