Dog Birthday Decorations Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Birthday Decorations sales on Amazon US totaled 64,600 units in July 2026 (▲ 4.4% vs. the prior month), generating an estimated $605,706 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 56.5% of revenue, while a typical listing is priced at $10.58. The keyword itself pulled 23,669 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the dog birthday decorations Top 50 moved 686,100 units and $6,454,282 in cumulative sales — an average of 57,175 units and $537,857 per month. Monthly throughput topped out at 68,000 units in February 2026 and dipped to 35,800 in May 2026, leaving the latest reading 20.3% higher than August 2025.
Dog Birthday Decorations Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
64.6K
▲ 4.4% MoM
Monthly Revenue 2026/07
$605.7K
▲ 5.6% MoM
Top 10 Market Share 2026/07
61.9%
Dog Birthday Decorations Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog birthday decorations listing on Amazon US in July 2026 is ASIN B0BWRJF5DX (Brand: K.E.J.), which sold 8,000 units at $5.97 apiece — equal to 12.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $342,220 in July 2026 — 61.9% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Birthday Decorations' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWRJF5DX
2 Pack Blue Party Decorations Ocean Party Decor Supplies Blue Party Streamers Birthday Decorations Tinsel Foil Fringe Curtains Photo Booth Props Celebration Decorations
8K
▼ 11.1%vs. prior month
$45.6K
latest month
12-month trend
B0DLMWXT1Q
2 Pack Pink Party Decorations, 3.28 FT x 7.05 FT Pink Backdrop, Metallic Tinsel Backdrop Fringe Curtains Backdrop Curtains, Photo Backdrop Party Supplies Birthday Party Decorationsay Party Decorations
6K
▲ 20.0%vs. prior month
$35.9K
latest month
12-month trend
B0F1382SHF
WOOF Pupsicle Birthday Refill Pops Dog Treats, Large | Fits large Pupsicle, pre-made birthday treats, naturally sweet, cake flavor, long-lasting enrichment, shelf stable
6K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B016ZQNX6A
Fecedy Happy Birthday Banner With Colorful Paper Flag Bunting Paper Circle Confetti Garland Swirl Streamers Honeycomb ball for Birthday Party Decorations
4K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
B0F1CSZJK9
10 PCS Colorful Mini Party Hats for Stuffed Animals Lovely Paper Cone Tiny Birthday Hats for Stuffed Animals Pets Baby, Accessories
4K
▲ 33.3%vs. prior month
$26.8K
latest month
12-month trend
B075KQ7H9G
Bocce's Bakery Birthday Cake Flavor Crunchy Biscuits Dog Treats, 5 oz | Oven Baked, Wheat-Free Everyday Dog Treat Biscuits - Made with Real, Limited Ingredients and Baked in The USA
4K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
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Best Dog Birthday Decorations Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K.E.J. is the best-performing dog birthday decorations brand in July 2026, moving 8,000 units across 1 ASIN for 20.0% of Top 10 volume. ZATAYE follows with 6,000 units (15.0%), ahead of WOOF on 6,000 units (15.0%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.97 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K.E.J.
1 ASIN in Top 10
20.0%
Units
8K
Revenue
$45.6K
Avg. price
$5.97
B0BWRJF5DX
$5.97·★4.4·11.9K revs2 Pack Blue Party Decorations Ocean Party Decor Supplies Blue Party Streamers Birthday Decorations Tinsel Foil Fringe Curtains Photo Booth Props Celebration Decorations
Units sold8K
ZATAYE
1 ASIN in Top 10
15.0%
Units
6K
Revenue
$35.9K
Avg. price
$5.98
B0DLMWXT1Q
$5.98·★4.5·5.7K revs2 Pack Pink Party Decorations, 3.28 FT x 7.05 FT Pink Backdrop, Metallic Tinsel Backdrop Fringe Curtains Backdrop Curtains, Photo Backdrop Party Supplies Birthday Party Decorationsay Party Decorations
Units sold6K
WOOF
1 ASIN in Top 10
15.0%
Units
6K
Revenue
$89.9K
Avg. price
$14.99
B0F1382SHF
$14.99·★4.6·868 revsWOOF Pupsicle Birthday Refill Pops Dog Treats, Large | Fits large Pupsicle, pre-made birthday treats, naturally sweet, cake flavor, long-lasting enrichment, shelf stable
Units sold6K
Trending Dog Birthday Decorations Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BKH23JXC booked 2K units at $12.99, with ▲ 100.0% MoM change. On the growth side, B0B5K8HYZT leads positive momentum with ▲ 50.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BKH23JXC
Multipet Lamb Chop Dog Plush Toy w/Birthday Hat - Squeaky Toy for All Dogs - Soft Plush - Stuffed Animal Dog Toys for Playing - Cute Birthday Toy (10.5”, Pink Hat, 5 Squeakers)
Price
$12.99
Rating
4.5
Reviews
81.7K
Latest month sales
B07RWKVT12
Toy Story Slinky Dog Hanging Swirl Decorations - 26", Silver, 3 Pcs
Price
$7.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0B5K8HYZT
PartyWoo Paw Latex Matte Balloons 50pcs White Balloons Helium 12 Inch | Dog Animals Theme Party Birthday Baby Shower Bridal Shower Gender Reveal Graduation Party Decorations
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.3
Reviews
360
Latest month sales
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