Doctor Squish Squishy Maker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Doctor Squish Squishy Maker sales on Amazon US totaled 118,300 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $2,339,913 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 52.9% of revenue, while a typical listing is priced at $25.27. The keyword itself pulled 17,603 Amazon queries over the same period (▼ 20.2% MoM).
Zooming out to the 12-month window ending July 2026, the doctor squish squishy maker Top 50 moved 892,500 units and $18,722,535 in cumulative sales — an average of 74,375 units and $1,560,211 per month. Monthly throughput topped out at 155,750 units in December 2025 and dipped to 33,700 in August 2025, leaving the latest reading 251.0% higher than August 2025.
Doctor Squish Squishy Maker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.3K
▼ 8.2% MoM
Monthly Revenue 2026/07
$2.3M
▲ 1.7% MoM
Top 10 Market Share 2026/07
63.4%
Doctor Squish Squishy Maker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold doctor squish squishy maker listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $3.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $1,237,820 in July 2026 — 63.4% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Doctor Squish Squishy Maker' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0GZWZH2L8
Taba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
10K
▲ 25.0%vs. prior month
$229.9K
latest month
12-month trend
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
10K
▲ 900.0%vs. prior month
$90.9K
latest month
12-month trend
B0F9WHCL19
Skillmatics Aqua Puffs Animals, Art & Craft, Paint by Number, Gift for Kids | DIY Puffy Keychains, Screen-Free, Mess-Free Activity, Travel & Creative Kit for Girls & Boys Ages 4, 5, 6, 7, 8, 9, 10
8K
▼ 20.0%vs. prior month
$161.8K
latest month
12-month trend
B09PD6YWF1
Meland Doctor Kit with Puppy for Kids, Pretend Play Toy Gift for Ages 3–6 | A gift for toddler girls birthday Christmas, Encourages caring role play, builds confidence, stays neatly organized
6K
▲ 0.0%vs. prior month
$152.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Doctor Squish Squishy Maker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Midou is the best-performing doctor squish squishy maker brand in July 2026, moving 10,000 units across 1 ASIN for 13.3% of Top 10 volume. LAWOHO follows with 10,000 units (13.3%), ahead of Dan&Darci on 10,000 units (13.3%).
Volume is spread across 10 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Midou
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$53.7K
Avg. price
$3.99
B0GH7H2GZF
$3.99·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
LAWOHO
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$134.3K
Avg. price
$13.59
B0CYT6D2ZS
$13.59·★4.5·4.2K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Dan&Darci
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$229.9K
Avg. price
$24.99
B0GZWZH2L8
$24.99·★4.1·1.3K revsTaba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
Units sold10K
Trending Doctor Squish Squishy Maker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GZR1J7K1 booked 10K units at $9.99, with ▲ 900.0% MoM change. On the growth side, B0GBX1LPVY leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Price
$9.99
Rating
4.0
Reviews
143
Latest month sales
B0DTJWSVWG
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Blue
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
B0GBX1LPVY
URMYWO Magic Water Elf Toy, Aqua Fairy Water Gel Kit, Squishies Water Pets | 12 Gels & 10 Molds, DIY Squishy Maker Set, Create Your Own Squishies Sensory Toys Crafts, Summer Gifts for Boys Girls
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.4
Reviews
451
Latest month sales
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