Dj Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dj sales on Amazon US totaled 58,900 units in July 2026 (▲ 12.9% vs. the prior month), generating an estimated $3,735,517 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 61.1% of revenue, while a typical listing is priced at $160.02. The keyword itself pulled 13,868 Amazon queries over the same period (▼ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the dj Top 50 moved 783,900 units and $49,088,290 in cumulative sales — an average of 65,325 units and $4,090,691 per month. Monthly throughput topped out at 144,500 units in December 2025 and dipped to 25,300 in May 2026, leaving the latest reading 22.2% higher than August 2025.
Dj Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.9K
▲ 12.9% MoM
Monthly Revenue 2026/07
$3.7M
▼ 1.5% MoM
Top 10 Market Share 2026/07
78.1%
Dj Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dj listing on Amazon US in July 2026 is ASIN B0FQJH54TR (Brand: DJI), which sold 10,000 units at $44.99 apiece — equal to 17.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 46,000 units and $2,282,200 in July 2026 — 78.1% of unit volume and 61.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dj' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FQJH54TR
DJI Mic Mini (2 TX + 1 Mobile RX), Ultralight, Active Noise Cancelling | Wireless Lavalier Microphone for iPhone 17/16/15 & Android/PC/Tablet, Plug-and-Play, 300m Transmission, Youtube, Vlog
10K
▲ 100.0%vs. prior month
$450K
latest month
12-month trend
B01N6ZJH96
OneOdio Wired DJ Hi-Res Over-Ear Headphones for PC, Keyboard Guitar - Black | headphone with 50mm drivers, dual 3.5mm and 6.35mm jacks for studio monitoring, recording, podcasting, mixing and DJ use.
8K
▼ 11.1%vs. prior month
$248.7K
latest month
12-month trend
B06WVB8P3B
Luditek Sound Activated Party Lights with Remote DJ Lighting, Disco Ball Strobe Stage Light for Home Room Dance Parties Birthday Karaoke Stocking Stuffers New Years Eve Halloween Christmas Decorations
7K
▲ 133.3%vs. prior month
$67.7K
latest month
12-month trend
B09T6KYSCX
Projector Stand Tripod Laptop Stands Height Adjustable | from 23.5" to 46.5" with Gooseneck Phone Holder, Floor for Office, Home, Stage, Studio, Outdoor, DJ Racks Holder Mount
7K
▼ 12.5%vs. prior month
$245.3K
latest month
12-month trend
B074QM393N
Luditek 2-Pack Sound Activated Party Lights with Remote, Disco Ball Strobe | DJ Strobe Light for Home Room Dance Party Supplies White Elephant Gifts Birthday Christmas Halloween Party Decorations
3K
▲ 0.0%vs. prior month
$48.3K
latest month
12-month trend
B08WHHWRST
JBL Wireless Two Microphone System with Dual-Channel Receiver, Black
3K
▲ 0.0%vs. prior month
$317.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dj Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DJI is the best-performing dj brand in July 2026, moving 10,000 units across 1 ASIN for 21.7% of Top 10 volume. Luditek follows with 10,000 units (21.7%), ahead of OneOdio on 8,000 units (17.4%).
With 9 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.49 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DJI
1 ASIN in Top 10
21.7%
Units
10K
Revenue
$450K
Avg. price
$44.99
B0FQJH54TR
$44.99·★4.7·23.7K revsDJI Mic Mini (2 TX + 1 Mobile RX), Ultralight, Active Noise Cancelling | Wireless Lavalier Microphone for iPhone 17/16/15 & Android/PC/Tablet, Plug-and-Play, 300m Transmission, Youtube, Vlog
Units sold10K
Luditek
2 ASINs in Top 10
21.7%
Units
10K
Revenue
$116K
Avg. price
$13.49
B06WVB8P3B
$9.99·★4.6·45.2K revsLuditek Sound Activated Party Lights with Remote DJ Lighting, Disco Ball Strobe Stage Light for Home Room Dance Parties Birthday Karaoke Stocking Stuffers New Years Eve Halloween Christmas Decorations
Units sold7KB074QM393N
$16.99·★4.6·17K revsLuditek 2-Pack Sound Activated Party Lights with Remote, Disco Ball Strobe | DJ Strobe Light for Home Room Dance Party Supplies White Elephant Gifts Birthday Christmas Halloween Party Decorations
Units sold3K
OneOdio
1 ASIN in Top 10
17.4%
Units
8K
Revenue
$248.7K
Avg. price
$31.99
B01N6ZJH96
$31.99·★4.4·77.4K revsOneOdio Wired DJ Hi-Res Over-Ear Headphones for PC, Keyboard Guitar - Black | headphone with 50mm drivers, dual 3.5mm and 6.35mm jacks for studio monitoring, recording, podcasting, mixing and DJ use.
Units sold8K
Trending Dj Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F84C4MGD leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B06WVB8P3B close behind at ▲ 133.3% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F84C4MGD
SANDISK 512GB DJ Flash Drive - Up to 1,000 MB/s Read Speed and 900 MB/s Write Speed, High-Performance, Dual Connector USB Type-C and USB Type-A Flash Drive - SDDDE1-512G-GR46
Price
$144.99
Rating
4.8
Reviews
353
Latest month sales
B06WVB8P3B
Luditek Sound Activated Party Lights with Remote DJ Lighting, Disco Ball Strobe Stage Light for Home Room Dance Parties Birthday Karaoke Stocking Stuffers New Years Eve Halloween Christmas Decorations
Price
$9.99
Rating
4.6
Reviews
45.2K
Latest month sales
B0FQJH54TR
DJI Mic Mini (2 TX + 1 Mobile RX), Ultralight, Active Noise Cancelling | Wireless Lavalier Microphone for iPhone 17/16/15 & Android/PC/Tablet, Plug-and-Play, 300m Transmission, Youtube, Vlog
Unlock to view ASIN details and product titles
Price
$44.99
Rating
4.7
Reviews
23.7K
Latest month sales
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