Diving Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Diving Mask sales on Amazon US totaled 86,900 units in July 2026 (▼ 3.1% vs. the prior month), generating an estimated $1,964,484 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.9% of unit volume and 61.9% of revenue, while a typical listing is priced at $29.50. The keyword itself pulled 8,807 Amazon queries over the same period (▼ 30.6% MoM).
Zooming out to the 12-month window ending July 2026, the diving mask Top 50 moved 409,100 units and $9,961,031 in cumulative sales — an average of 34,092 units and $830,086 per month. Monthly throughput topped out at 89,700 units in June 2026 and dipped to 14,200 in October 2025, leaving the latest reading 99.5% higher than August 2025.
Diving Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.9K
▼ 3.1% MoM
Monthly Revenue 2026/07
$2M
▼ 5.3% MoM
Top 10 Market Share 2026/07
67.9%
Diving Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold diving mask listing on Amazon US in July 2026 is ASIN B0BTLXZ8FH (Brand: Rantizon), which sold 20,000 units at $12.99 apiece — equal to 23.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 59,000 units and $1,216,100 in July 2026 — 67.9% of unit volume and 61.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Diving Mask' on Amazon
July 2026









Is 67.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BTLXZ8FH
Swim Goggles 2 Pack, Wide View Anti Fog&UV Swimming Goggles for Audlt, No Leak Pool Beach Essentials for Men Women
20K
▲ 0.0%vs. prior month
$294.8K
latest month
12-month trend

B0D8T1X73S
Aegend Snorkeling Gear for Adult Kid - Anti-Fog Mask with Top Dry Valve | Panoramic View Anti-Leak Snorkel Set with Travel Mesh Bag for Snorkeling, Scuba Diving, Freediving & Swimming
10K
▲ 11.1%vs. prior month
$277K
latest month
12-month trend

B08DCP5GCW
WIN.MAX Swimming Goggles Swim Pool Goggles Anti Fog Anti UV No Leakage Clear Vision for Men Women Adults Teenagers
6K
▲ 0.0%vs. prior month
$141.8K
latest month
12-month trend

B0BW571RPW
Water Space Kids Swim Goggles with Nose Cover Anti-Shattered No-Leak 3-15 | Swimming Mask Anti-Fog Anti-UV Boys Girls Youth Clear View PC Lens , Waterproof Soft Silicone Seal for Underwater Pool Beach
6K
▼ 33.3%vs. prior month
$128.8K
latest month
12-month trend

B09SG99XV4
Diving mask Anti-Fog Swimming Snorkel mask Suitable for Adults Scuba Dive Swim Snorkeling Goggles Masks
4K
▲ 33.3%vs. prior month
$64K
latest month
12-month trend

B07GVDY9TQ
Greatever Snorkeling Gear for Adults Kids, Dry Snorkel Mask Set Anti-Fog | Panoramic Wide View Leak-proof, Swim Diving Mask with Dry Top Valve & Travel Mesh Bag, Comfortable Breathing
3K
▲ 0.0%vs. prior month
$91.1K
latest month
12-month trend
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Best Diving Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rantizon is the best-performing diving mask brand in July 2026, moving 20,000 units across 1 ASIN for 35.1% of Top 10 volume. Aegend follows with 12,000 units (21.1%), ahead of WIN.MAX on 6,000 units (10.5%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rantizon
1 ASIN in Top 10
35.1%
Units
20K
Revenue
$294.8K
Avg. price
$12.99

B0BTLXZ8FH
$12.99·★4.3·6.7K revsSwim Goggles 2 Pack, Wide View Anti Fog&UV Swimming Goggles for Audlt, No Leak Pool Beach Essentials for Men Women
Units sold20K
Aegend
2 ASINs in Top 10
21.1%
Units
12K
Revenue
$302.7K
Avg. price
$19.99

B0D8T1X73S
$26.99·★4.1·1.6K revsAegend Snorkeling Gear for Adult Kid - Anti-Fog Mask with Top Dry Valve | Panoramic View Anti-Leak Snorkel Set with Travel Mesh Bag for Snorkeling, Scuba Diving, Freediving & Swimming
Units sold10K
B07BK3T9K3
$12.99·★4.5·1.6K revsAegend Diving Dry Snorkel for Adult Youth with Purge Valve, Flexible Tube | Air-In & Water-Out Design, Easy Comfortable Breathing Snorkel Gear for Snorkeling, Freediving, Diving(Not Included Mask)
Units sold2K
WIN.MAX
1 ASIN in Top 10
10.5%
Units
6K
Revenue
$141.8K
Avg. price
$23.99

B08DCP5GCW
$23.99·★4.5·11.2K revsWIN.MAX Swimming Goggles Swim Pool Goggles Anti Fog Anti UV No Leakage Clear Vision for Men Women Adults Teenagers
Units sold6K
Trending Diving Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07BK3T9K3 booked 2K units at $12.99, with ▲ 100.0% MoM change. On the growth side, B0F29CCRD1 leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07BK3T9K3
Aegend Diving Dry Snorkel for Adult Youth with Purge Valve, Flexible Tube | Air-In & Water-Out Design, Easy Comfortable Breathing Snorkel Gear for Snorkeling, Freediving, Diving(Not Included Mask)
Price
$12.99
Rating
4.5
Reviews
1.6K
Latest month sales

B0DTJNVGKG
Snorkeling Gear for Adults, JRing Snorkel Set Anti Fog Goggles Dry Snorkel | 180 Degree Tempered Glass,Anti Fog Goggles, Dry Top Snorkel, for Swimming Scuba Diving ,for Men Women
Price
$26.67
Rating
4.4
Reviews
727
Latest month sales

B0F29CCRD1
Snorkeling Gear for Adults, Snorkel Set Scuba Diving mask Dry-Top, Adult Swimming Goggles w/Nose Cover, HD Tempered Glass Panoramic Anti-Leak Anti-Fog, Travel Snorkeling Packages
Unlock to view ASIN details and product titles
Price
$18.27
Rating
4.3
Reviews
341
Latest month sales
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