Divi Hair Scalp Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Divi Hair Scalp Serum sales on Amazon US totaled 402,300 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $18,387,938 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.8% of unit volume and 79.2% of revenue, while a typical listing is priced at $38.38. The keyword itself pulled 23,992 Amazon queries over the same period (▼ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the divi hair scalp serum Top 50 moved 4,861,700 units and $225,324,491 in cumulative sales — an average of 405,142 units and $18,777,041 per month. Monthly throughput topped out at 488,800 units in June 2026 and dipped to 234,900 in May 2026, leaving the latest reading 14.0% higher than August 2025.
Divi Hair Scalp Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
402.3K
▼ 17.7% MoM
Monthly Revenue 2026/07
$18.4M
▼ 14.6% MoM
Top 10 Market Share 2026/07
71.8%
Divi Hair Scalp Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold divi hair scalp serum listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 22.4% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 289,000 units and $14,565,500 in July 2026 — 71.8% of unit volume and 79.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Divi Hair Scalp Serum' on Amazon
July 2026
Is 71.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
20K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0C6XJMSGP
Botanic Hearth Rosemary Oil for Hair Growth - 6.7 Fl oz | Enriched with Biotin, Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | Suitable For All Hair Types
10K
▲ 0.0%vs. prior month
$179.3K
latest month
12-month trend
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Best Divi Hair Scalp Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing divi hair scalp serum brand in July 2026, moving 119,000 units across 3 ASINs for 41.2% of Top 10 volume. WEEM follows with 70,000 units (24.2%), ahead of Mielle Organics on 40,000 units (13.8%).
With 7 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
3 ASINs in Top 10
41.2%
Units
119K
Revenue
$10.5M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20KB0B61TZ676
$88.00·★4.2·20.8K revsNutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle
Units sold9K
WEEM
1 ASIN in Top 10
24.2%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·27.9K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
Mielle Organics
1 ASIN in Top 10
13.8%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Trending Divi Hair Scalp Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FNFCPFW4 booked 10K units at $19.97, with ▲ 25.0% MoM change. On the growth side, B0FLTHN3XH leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GGQMYLXM close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNFCPFW4
Pantene Abundant & Strong Daily Scalp Serum, Strengthens Scalp’s Hold on Roots, 2 oz
Price
$19.97
Rating
4.4
Reviews
608
Latest month sales
B0FLTHN3XH
AVEYA Hair Growth Spray, infused with Rosemary Oil,rice water,Batana Oil&Biotin for Scalp – Strengthens,Thickens&Accelerates Hair Care - Non-Greasy,Helps Prevent Hair Thinning & Hair Loss – 60ml
Price
$25.37
Rating
4.0
Reviews
71
Latest month sales
B0GGQMYLXM
VT COSMETICS PDRN Reedle Shot Brush Hair Serum, Cooling & Refreshing Scalp Care with Vegan PDRN, Caffeine & Spicule Complex, Lightweight & Non-Greasy Daily Scalp Solution, 3.38 fl oz / 100 mL
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.5
Reviews
210
Latest month sales
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