Dive Watch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dive Watch sales on Amazon US totaled 31,000 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $2,568,406 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 22.8% of revenue, while a typical listing is priced at $132.71. The keyword itself pulled 13,147 Amazon queries over the same period (▼ 18.3% MoM).
Zooming out to the 12-month window ending July 2026, the dive watch Top 50 moved 420,950 units and $33,158,874 in cumulative sales — an average of 35,079 units and $2,763,240 per month. Monthly throughput topped out at 52,300 units in December 2025 and dipped to 15,950 in May 2026, leaving the latest reading 32.0% lower than August 2025.
Dive Watch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31K
▼ 16.6% MoM
Monthly Revenue 2026/07
$2.6M
▼ 53.8% MoM
Top 10 Market Share 2026/07
61.3%
Dive Watch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dive watch listing on Amazon US in July 2026 is ASIN B000GAWSDG (Brand: Casio), which sold 6,000 units at $24.99 apiece — equal to 19.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $585,820 in July 2026 — 61.3% of unit volume and 22.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dive Watch' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000GAWSDG
Casio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
6K
▼ 40.0%vs. prior month
$126.9K
latest month
12-month trend
B08VNR3NRW
Casio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
4K
▲ 300.0%vs. prior month
$103.6K
latest month
12-month trend
B0094B79CI
Casio AE1200WH Series | Men’s Digital Watch | 100M WR | Multi Alarms | 100 SEC Stopwatch | Countdown Timer | World Map for World Time | LED Light | LC Analog Display | 10 Year Battery
2K
▲ 0.0%vs. prior month
$86.5K
latest month
12-month trend
B0053HBJBE
Casio F108WH Series | Men's Digital Watch | Illuminator | Water Resistant | LED Light | Daily Alarm | 1/100 SEC Stopwatch | 3 Hands (HR, Min, SEC) | Date/Day Display | Daily Alarm | 7 Year Battery
1K
vs. prior month
$22.7K
latest month
12-month trend
B009KYJAJY
Casio MDV106 Series | Unisex Analog Watch | 200M WR | Stainless Steel Case | Resin Band | 2 Hand Analog (HR, Min, SEC) | Date Display | Screw Down Crown/Screw Down Caseback | 3 Year Battery
1K
▲ 0.0%vs. prior month
$65.9K
latest month
12-month trend
B000GAYQLI
Casio DW9052 Series | Men’s Digital Watch | G-Shock | 1/100 SEC Stop Watch | Countdown Timer | LED Light | 200M WR | Shock Resistant | Multi Alarm | Auto Calendar | Dual Time | 2 Yr Batt
1K
▲ 0.0%vs. prior month
$56.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dive Watch Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Casio is the best-performing dive watch brand in July 2026, moving 18,000 units across 9 ASINs for 94.7% of Top 10 volume. COSSINIGE follows with 1,000 units (5.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.99 to $39.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Casio
9 ASINs in Top 10
94.7%
Units
18K
Revenue
$563.7K
Avg. price
$39.98
B000GAWSDG
$24.99·★4.5·39.8K revsCasio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
Units sold6KB08VNR3NRW
$23.97·★4.6·24K revsCasio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Units sold4KB0094B79CI
$54.95·★4.6·14.9K revsCasio AE1200WH Series | Men’s Digital Watch | 100M WR | Multi Alarms | 100 SEC Stopwatch | Countdown Timer | World Map for World Time | LED Light | LC Analog Display | 10 Year Battery
Units sold2KB0053HBJBE
$21.92·★4.6·12.6K revsCasio F108WH Series | Men's Digital Watch | Illuminator | Water Resistant | LED Light | Daily Alarm | 1/100 SEC Stopwatch | 3 Hands (HR, Min, SEC) | Date/Day Display | Daily Alarm | 7 Year Battery
Units sold1KB009KYJAJY
$66.26·★4.7·32.1K revsCasio MDV106 Series | Unisex Analog Watch | 200M WR | Stainless Steel Case | Resin Band | 2 Hand Analog (HR, Min, SEC) | Date Display | Screw Down Crown/Screw Down Caseback | 3 Year Battery
Units sold1KB000GAYQLI
$59.92·★4.7·10.3K revsCasio DW9052 Series | Men’s Digital Watch | G-Shock | 1/100 SEC Stop Watch | Countdown Timer | LED Light | 200M WR | Shock Resistant | Multi Alarm | Auto Calendar | Dual Time | 2 Yr Batt
Units sold1KB004AOLA1A
$34.92·★4.5·13.2K revsCasio FT500WC Series | Men's Analog Watch | 100 Meter Water Resistance | LED Light | Date Display | Leather/Cloth Band | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | 3 Year Battery
Units sold1KB07BS51K89
$42.99·★4.6·2.8K revsCasio MTP-VD01D-1BV Men's Enticer Stainless Steel Black Dial Casual Analog Sporty Watch, Silver, 48×42×10.7mm, Quartz Movement
Units sold1KB087YZ3G9D
$29.92·★4.4·4.6K revsCasio W800HG Series | Men’s Digital Watch | 100 Meter Water Resistance | Multi Function Alarm | 100 SEC Stopwatch | Auto Calendar | Countdown Timer | LED Light | Dual Time| 10 Year Battery
Units sold1K
COSSINIGE
1 ASIN in Top 10
5.3%
Units
1K
Revenue
$22.1K
Avg. price
$22.99
B0C5463H5G
$22.99·★4.2·1.1K revsCOSSINIGE Mens Digital Waterproof Military Watch for Men Black Dive Tactical Sports Minimalist Ultra-Thin Wrist Watch
Units sold1K
Trending Dive Watch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08VNR3NRW leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0BLWCD1T5 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VNR3NRW
Casio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Price
$23.97
Rating
4.6
Reviews
24K
Latest month sales
B0BLWCD1T5
100M Waterproof Watch for Swimming, Easy Read Unisex Analog Watch, Second Hand Diver Analog Watch Men, 45mm Diameter
Price
$21.98
Rating
4.3
Reviews
261
Latest month sales
B001AWZDA4
Casio W800HG Series | Men’s Digital Watch | 100 Meter Water Resistance | Multi Function Alarm | 100 SEC Stopwatch | Auto Calendar | Countdown Timer | LED Light | Dual Time| 10 Year Battery
Unlock to view ASIN details and product titles
Price
$29.92
Rating
4.6
Reviews
19K
Latest month sales
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