Dive Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dive Toys sales on Amazon US totaled 161,000 units in July 2026 (▼ 32.9% vs. the prior month), generating an estimated $2,608,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 54.1% of revenue, while a typical listing is priced at $14.71. The keyword itself pulled 11,448 Amazon queries over the same period (▼ 52.6% MoM).
Zooming out to the 12-month window ending July 2026, the dive toys Top 50 moved 1,111,900 units and $18,953,776 in cumulative sales — an average of 92,658 units and $1,579,481 per month. Monthly throughput topped out at 240,000 units in June 2026 and dipped to 26,200 in January 2026, leaving the latest reading 129.2% higher than August 2025.
Dive Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
161K
▼ 32.9% MoM
Monthly Revenue 2026/07
$2.6M
▼ 34.6% MoM
Top 10 Market Share 2026/07
50.9%
Dive Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dive toys listing on Amazon US in July 2026 is ASIN B07FNQFLJ5 (Brand: Ayeboovi), which sold 10,000 units at $28.98 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $1,410,330 in July 2026 — 50.9% of unit volume and 54.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dive Toys' on Amazon
July 2026
Is 50.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B0BRZXJFHM
12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
10K
▼ 50.0%vs. prior month
$257.2K
latest month
12-month trend
B0BRC8HPHB
DISHIO Diving Gem Pool Toy 10PCS Big Colorful Diamond Diving Toy for Kids | Toddlers Pirate Chest Treasure Box Pool Toys Underwater Sinking Dive Gemstone for Swimming Bath Birthday Party Decoration
10K
▲ 0.0%vs. prior month
$91.5K
latest month
12-month trend
B0FKP2JKR9
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
8K
▲ 33.3%vs. prior month
$92.6K
latest month
12-month trend
B0FX29FQJB
Funscape Kids Pool Diving Toy, Water Swimming Dive Game, Toddler Bath Toys | 6 Fish Cages 6 Floating Animals, Fun Swim Pool Game Outdoor Beach Lake Summer Party Gifts 3 4 5 6 7 8 10 12 Year Old Boy Girl
8K
▼ 20.0%vs. prior month
$165.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dive Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SwimWays is the best-performing dive toys brand in July 2026, moving 13,000 units across 2 ASINs for 15.9% of Top 10 volume. Ayeboovi follows with 10,000 units (12.2%), ahead of BANZAI on 10,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 40.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.96 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SwimWays
2 ASINs in Top 10
15.9%
Units
13K
Revenue
$194K
Avg. price
$21.98
B0FKP2JKR9
$21.99·★4.4·1.2K revsSwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
Units sold8KB0CCW7Q9F5
$21.98·★4.6·3.7K revsSwimways Hydro Waterproof Football, Outdoor Games for Adults and Kids, Swimming Pool Accessories and Pool Party Games,9.25 Inches, Green
Units sold5K
Ayeboovi
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$285.1K
Avg. price
$28.98
B07FNQFLJ5
$28.98·★4.6·3.1K revsAyeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded)
Units sold10K
BANZAI
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$85.9K
Avg. price
$9.96
B06XV1LW52
$9.96·★4.5·12.7K revsFun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
Units sold10K
Trending Dive Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FKP2JKR9 booked 8K units at $21.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKP2JKR9
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
Price
$21.99
Rating
4.4
Reviews
1.2K
Latest month sales
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