Dior Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Dior Bag sales on Amazon US totaled 25,950 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $631,328 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.6% of unit volume and 61.6% of revenue, while a typical listing is priced at $145.02. The keyword itself pulled 8,981 Amazon queries over the same period (▼ 32.0% MoM).

Zooming out to the 12-month window ending July 2026, the dior bag Top 50 moved 358,150 units and $8,525,951 in cumulative sales — an average of 29,846 units and $710,496 per month. Monthly throughput topped out at 46,650 units in December 2025 and dipped to 13,950 in May 2026, leaving the latest reading 14.6% lower than August 2025.

358.1KTotal units sold · Last 12 months
$8.5MTotal revenue · Last 12 months
9K▼ 32.0% MoM
Monthly search volume
$145.02Avg. price · July 2026

Dior Bag Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales30.4K
Revenue$747K

2025/09

Sales29.9K
Revenue$657.8K

2025/10

Sales36.9K
Revenue$863.5K

2025/11

Sales43.3K
Revenue$1.1M

2025/12

Sales46.6K
Revenue$1.3M

2026/01

Sales25.9K
Revenue$562.7K

2026/02

Sales24.6K
Revenue$578.5K

2026/03

Sales23.4K
Revenue$560.9K

2026/04

Sales25.3K
Revenue$537.4K

2026/05

Sales13.9K
Revenue$325.3K

2026/06

Sales31.9K
Revenue$736.5K
25.9K

2026/07

Sales25.9K
Revenue$631.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

25.9K

▼ 18.8% MoM

Monthly Revenue 2026/07

$631.3K

▼ 15.2% MoM

Top 10 Market Share 2026/07

83.6%

See the Top 10 ASINs driving 83.6% of sales

Dior Bag Market Share & Sales Concentration on Amazon US — July 2026

The most-sold dior bag listing on Amazon US in July 2026 is ASIN B07SCN46GZ (Brand: OMYSTYLE), which sold 6,000 units at $9.88 apiece — equal to 23.1% of every unit tracked in this report and 20% ahead of the No. 2 listing.

The Top 10 ASINs account for 21,700 units and $389,159 in July 2026 — 83.6% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Dior Bag' on Amazon

July 2026
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83.6% Volume Share 21.7K units sold
61.6% Revenue Share $389.2K estimated
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Top 5 Volume Share breakdown

B07SCN46GZ 23.1%
B0DKMQ7958 19.3%
B0BRR6Q2ZD 15.4%
B07GJPHST7 7.7%
B08BCJ595H 3.9%
Others 30.6%
#1
OMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More

B07SCN46GZ

OMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More

$9.88·★ 4.5·35.4K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$59.3K

latest month

Monthly Trend

12-month trend

#2
KKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse

B0DKMQ7958

KKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse

$18.89·★ 4.4·2.4K reviews
Monthly Sales

5K

▼ 16.7%

vs. prior month

Revenue

$109.7K

latest month

Monthly Trend

12-month trend

#3
EACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium | Water-resistant PU leather exterior with flat-open access, clear TPU brush compartment and organized storage for cosmetics

B0BRR6Q2ZD

EACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium | Water-resistant PU leather exterior with flat-open access, clear TPU brush compartment and organized storage for cosmetics

$20.39·★ 4.6·12.8K reviews
Monthly Sales

4K

▼ 33.3%

vs. prior month

Revenue

$91.6K

latest month

Monthly Trend

12-month trend

#4
LEXSION Felt Purse Organizer Insert, Tote Bag Shaper Dividers with 5 Sizes

B07GJPHST7

LEXSION Felt Purse Organizer Insert, Tote Bag Shaper Dividers with 5 Sizes

$9.99·★ 4.5·24.3K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$19K

latest month

Monthly Trend

12-month trend

#5
Kolti Purse Strap Replacement Crossbody Handbag Stripe Wide Adjustable

B08BCJ595H

Kolti Purse Strap Replacement Crossbody Handbag Stripe Wide Adjustable

$10.99·★ 4.7·7.5K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$11K

latest month

Monthly Trend

12-month trend

#6
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

B0D7ZL8BP1

KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

$29.99·★ 4.3·836 reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$32.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Dior Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

KKXIU is the best-performing dior bag brand in July 2026, moving 6,700 units across 3 ASINs for 30.9% of Top 10 volume. OMYSTYLE follows with 6,000 units (27.6%), ahead of EACHY on 4,000 units (18.4%).

With 8 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.88 to $22.81, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

30.9%
27.6%
18.4%
23.0%
KKXIU
OMYSTYLE
EACHY
Other brands
1

KKXIU

3 ASINs in Top 10

30.9%

Units

6.7K

Revenue

$157.4K

Avg. price

$22.81

  • KKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse

    B0DKMQ7958

    $18.89·★4.4·2.4K revs

    KKXIU Shoulder Bag for Women Cute Hobo Purses and Handbags Underarm Purse

    Units sold5K
  • KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

    B0D7ZL8BP1

    $29.99·★4.3·836 revs

    KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

    Units sold1K
  • KKXIU Shoulder Bag for Women Small Hobo Handbags Cute Mini Clutch Purses

    B0DKN2PYB9

    $19.54·★4.6·1.1K revs

    KKXIU Shoulder Bag for Women Small Hobo Handbags Cute Mini Clutch Purses

    Units sold700
2

OMYSTYLE

1 ASIN in Top 10

27.6%

Units

6K

Revenue

$59.3K

Avg. price

$9.88

  • OMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More

    B07SCN46GZ

    $9.88·★4.5·35.4K revs

    OMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More

    Units sold6K
3

EACHY

1 ASIN in Top 10

18.4%

Units

4K

Revenue

$91.6K

Avg. price

$20.39

  • EACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium | Water-resistant PU leather exterior with flat-open access, clear TPU brush compartment and organized storage for cosmetics

    B0BRR6Q2ZD

    $20.39·★4.6·12.8K revs

    EACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium | Water-resistant PU leather exterior with flat-open access, clear TPU brush compartment and organized storage for cosmetics

    Units sold4K

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