Dhea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dhea sales on Amazon US totaled 67,500 units in July 2026 (▼ 13.1% vs. the prior month), generating an estimated $1,434,007 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 52.6% of revenue, while a typical listing is priced at $22.92. The keyword itself pulled 58,295 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the dhea Top 50 moved 824,800 units and $17,388,598 in cumulative sales — an average of 68,733 units and $1,449,050 per month. Monthly throughput topped out at 77,700 units in June 2026 and dipped to 40,250 in May 2026, leaving the latest reading 3.7% lower than August 2025.
Dhea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
67.5K
▼ 13.1% MoM
Monthly Revenue 2026/07
$1.4M
▼ 11.6% MoM
Top 10 Market Share 2026/07
53.3%
Dhea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dhea listing on Amazon US in July 2026 is ASIN B000HGUXZE (Brand: Pure Encapsulations), which sold 7,000 units at $20.50 apiece — equal to 10.4% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 36,000 units and $754,830 in July 2026 — 53.3% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dhea' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000HGUXZE
Pure Encapsulations DHEA 25 mg, 60 Capsules | Supplement for Immune Support, Hormone Balance, Metabolism Support, and Energy Levels*, with Micronized DHEA
7K
▼ 12.5%vs. prior month
$143.5K
latest month
12-month trend
B000PC318Q
Life Extension DHEA 25 mg – Hormone Balance Supplement, Memory, Muscle Health, Bone Health, Men’s Health, Women’s Health, Gluten-Free, Non-GMO, Vegetarian, 100 Dissolve-in-Mouth Tablets | Dissolve-in-Mouth Tablet for Hormone Balance, Memory, Muscle Mass & Bone Density, Gluten-Free & Non-GMO
5K
▼ 16.7%vs. prior month
$52.5K
latest month
12-month trend
B0016QTR10
Pure Encapsulations DHEA 25 mg, 180 Capsules | Supplement for Immune Support, Hormone Balance, Metabolism Support, and Energy Levels*, with Micronized DHEA
5K
▼ 16.7%vs. prior month
$237.5K
latest month
12-month trend
B000GTBLW6
Life Extension DHEA 50 mg – Hormone Balance Supplement, Memory, Muscle Mass and Bone Density Support, Healthy Sex Drive, Gluten-Free, Non-GMO, 60 Capsules | Supports Hormone Balance, Memory, Muscle Mass, Bone Density & Healthy Sex Drive, Gluten-Free & Non-GMO
4K
▲ 0.0%vs. prior month
$54K
latest month
12-month trend
B00369D7JI
Pure Encapsulations DHEA 10 mg, 60 Capsules | Adrenal Supplement for Immune Support, Metabolism and Hormone Balance*, with Micronized DHEA
3K
▼ 25.0%vs. prior month
$48K
latest month
12-month trend
B004R68K14
Puritan's Pride Youth Guard™ DHEA for Women and Men 50mg, 100 Tablets
3K
▼ 25.0%vs. prior month
$21.5K
latest month
12-month trend
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Best Dhea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Encapsulations is the best-performing dhea brand in July 2026, moving 19,000 units across 5 ASINs for 52.8% of Top 10 volume. Life Extension follows with 9,000 units (25.0%), ahead of Puritan's Pride on 3,000 units (8.3%).
With 5 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $27.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Encapsulations
5 ASINs in Top 10
52.8%
Units
19K
Revenue
$533K
Avg. price
$27.20
B000HGUXZE
$20.50·★4.7·4.8K revsPure Encapsulations DHEA 25 mg, 60 Capsules | Supplement for Immune Support, Hormone Balance, Metabolism Support, and Energy Levels*, with Micronized DHEA
Units sold7KB0016QTR10
$47.50·★4.7·4.8K revsPure Encapsulations DHEA 25 mg, 180 Capsules | Supplement for Immune Support, Hormone Balance, Metabolism Support, and Energy Levels*, with Micronized DHEA
Units sold5KB00369D7JI
$16.00·★4.7·2.2K revsPure Encapsulations DHEA 10 mg, 60 Capsules | Adrenal Supplement for Immune Support, Metabolism and Hormone Balance*, with Micronized DHEA
Units sold3KB0015VY4JQ
$38.00·★4.7·2.2K revsPure Encapsulations DHEA 10 mg, 180 Capsules | Adrenal Supplement for Immune Support, Metabolism and Hormone Balance*, with Micronized DHEA
Units sold2KB001C46Z1Q
$14.00·★4.7·1.4K revsPure Encapsulations DHEA 5 mg, 60 Capsules | Supplement for Immune Support, and Hormone Balance*, Superior DHEA Absorption
Units sold2K
Life Extension
2 ASINs in Top 10
25.0%
Units
9K
Revenue
$106.5K
Avg. price
$12.00
B000PC318Q
$10.50·★4.6·4.3K revsLife Extension DHEA 25 mg – Hormone Balance Supplement, Memory, Muscle Health, Bone Health, Men’s Health, Women’s Health, Gluten-Free, Non-GMO, Vegetarian, 100 Dissolve-in-Mouth Tablets | Dissolve-in-Mouth Tablet for Hormone Balance, Memory, Muscle Mass & Bone Density, Gluten-Free & Non-GMO
Units sold5KB000GTBLW6
$13.50·★4.6·2.1K revsLife Extension DHEA 50 mg – Hormone Balance Supplement, Memory, Muscle Mass and Bone Density Support, Healthy Sex Drive, Gluten-Free, Non-GMO, 60 Capsules | Supports Hormone Balance, Memory, Muscle Mass, Bone Density & Healthy Sex Drive, Gluten-Free & Non-GMO
Units sold4K
Puritan's Pride
1 ASIN in Top 10
8.3%
Units
3K
Revenue
$21.5K
Avg. price
$6.00
B004R68K14
$6.00·★4.5·8.5K revsPuritan's Pride Youth Guard™ DHEA for Women and Men 50mg, 100 Tablets
Units sold3K
Trending Dhea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001C46Z1Q booked 2K units at $14.00, with ▲ 0.0% MoM change. On the growth side, B003YPMV3W leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B0G2MY1HC4 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001C46Z1Q
Pure Encapsulations DHEA 5 mg, 60 Capsules | Supplement for Immune Support, and Hormone Balance*, Superior DHEA Absorption
Price
$14.00
Rating
4.7
Reviews
1.4K
Latest month sales
B003YPMV3W
Douglas Laboratories DHEA 50 mg Capsules, 100 Vegetarian Capsules | Micronized, Supports Hormone Balance, Immunity, Brain, Bone Health and Metabolism*, Non-GMO
Price
$34.00
Rating
4.7
Reviews
623
Latest month sales
B0G2MY1HC4
Micro Ingredients DHEA 50mg, 240 Capsules, Micronized for Women & Men | Healthy Aging, Hormone Balance & Energy Support*, Non-GMO, Gluten Free, Soy Free
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
49
Latest month sales
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