Desk Fans Small Quiet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Desk Fans Small Quiet sales on Amazon US totaled 473,900 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $9,856,931 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 50.8% of revenue, while a typical listing is priced at $23.97. The keyword itself pulled 34,802 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the desk fans small quiet Top 50 moved 2,561,700 units and $50,616,277 in cumulative sales — an average of 213,475 units and $4,218,023 per month. Monthly throughput topped out at 473,900 units in July 2026 and dipped to 89,300 in November 2025, leaving the latest reading 50.1% higher than August 2025.
Desk Fans Small Quiet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
473.9K
▲ 1.3% MoM
Monthly Revenue 2026/07
$9.9M
▲ 6.9% MoM
Top 10 Market Share 2026/07
61.2%
Desk Fans Small Quiet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold desk fans small quiet listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 19.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $5,007,300 in July 2026 — 61.2% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Desk Fans Small Quiet' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0BKQDPP1Z
Gaiatop Mini Portable Stroller Fan, Small Clip on Fan 3 Speed Rechargeable | 360° Rotate Flexible Tripod, Battery Operated Detachable, Cooling for Car Seat Crib Treadmill Travel Black
40K
▼ 20.0%vs. prior month
$639.6K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
B0BSH75KZ3
DREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
20K
▲ 100.0%vs. prior month
$817.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Desk Fans Small Quiet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing desk fans small quiet brand in July 2026, moving 100,000 units across 2 ASINs for 34.5% of Top 10 volume. JISULIFE follows with 50,000 units (17.2%), ahead of Gaiatop on 50,000 units (17.2%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.41 to $19.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
2 ASINs in Top 10
34.5%
Units
100K
Revenue
$1.6M
Avg. price
$19.39
B001R1RXUG
$18.79·★4.6·130.9K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
Units sold90KB001R1Q2C6
$19.99·★4.6·29.6K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
Units sold10K
JISULIFE
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$634.5K
Avg. price
$12.41
B07QK9C9KT
$12.41·★4.6·78.4K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Gaiatop
2 ASINs in Top 10
17.2%
Units
50K
Revenue
$779.8K
Avg. price
$15.49
B0BKQDPP1Z
$15.99·★4.5·20.1K revsGaiatop Mini Portable Stroller Fan, Small Clip on Fan 3 Speed Rechargeable | 360° Rotate Flexible Tripod, Battery Operated Detachable, Cooling for Car Seat Crib Treadmill Travel Black
Units sold40KB0BKQ7MY3L
$14.99·★4.5·11.8K revsGaiatop Portable Clip on Fan, Mini Personal Quiet Rechargeable Fan | Battery Operated, Small 3 Speed 360° Rotate, Cooling for Desk Table Home Office Stroller Camping Women Gifts Black Blue
Units sold10K
Trending Desk Fans Small Quiet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B004TBARBI leads positive momentum with ▲ 150.0% MoM growth on 2K units, with B00YU1O15U close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004TBARBI
Comfort Zone Oscillating Table Fan with Adjustable Tilt, Convenient Push Button Controls, Quiet, 12 inch, 3 Speed, Desk Fan, Airflow 7.25 ft/sec, Ideal for Home, Bedroom, Dorm & Office, CZ121BK
Price
$25.98
Rating
4.3
Reviews
5.5K
Latest month sales
B00YU1O15U
Honeywell QuietSet Personal Table Fan, Oscillating Personal Desk Fan For Bedroom with Quiet Operation, 4 Levels of Power and Sound, Black, HTF210B | Cooling comfort, mini fan for personal cooling, quiet operation, 4 sound/power levels, bedroom fans, portable indoor fan
Price
$27.06
Rating
4.3
Reviews
24.2K
Latest month sales
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
Unlock to view ASIN details and product titles
Price
$15.97
Rating
4.3
Reviews
72.5K
Latest month sales
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