Denture Adhesive Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Denture Adhesive sales on Amazon US totaled 229,500 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $2,999,603 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 54.9% of revenue, while a typical listing is priced at $17.90. The keyword itself pulled 60,627 Amazon queries over the same period (▲ 8.9% MoM).
Zooming out to the 12-month window ending July 2026, the denture adhesive Top 50 moved 2,367,550 units and $30,718,447 in cumulative sales — an average of 197,296 units and $2,559,871 per month. Monthly throughput topped out at 229,500 units in July 2026 and dipped to 134,100 in May 2026, leaving the latest reading 26.5% higher than August 2025.
Denture Adhesive Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
229.5K
▲ 1.1% MoM
Monthly Revenue 2026/07
$3M
▲ 3.6% MoM
Top 10 Market Share 2026/07
63.6%
Denture Adhesive Market Share & Sales Concentration on Amazon US — July 2026
The most-sold denture adhesive listing on Amazon US in July 2026 is ASIN B00X4L6T20 (Brand: efferdent), which sold 70,000 units at $5.97 apiece — equal to 30.5% of every unit tracked in this report and 7.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $1,646,670 in July 2026 — 63.6% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Denture Adhesive' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00X4L6T20
Efferdent Denture Cleaner Tablets, Minty Fresh & Clean, 126 Count | Retainer Cleaner, Use Daily To Clean Dental Appliances, Full Plate Dentures, Aligners & Mouth Guards
70K
▲ 0.0%vs. prior month
$417.9K
latest month
12-month trend
B07GFW9M51
Poligrip Free Denture Adhesive Cream, Strong All Day Hold, Food Seal, Comfort, Clinically Proven, Flavor Free, Zinc Free, 2.4 Oz, 4 Count
10K
▲ 25.0%vs. prior month
$186.3K
latest month
12-month trend
B07S97JQRV
Fixodent Ultra Max Hold Denture Adhesive, White, 2.2 Oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$114.7K
latest month
12-month trend
B09M5S7VLR
Fixodent Plus Scope Denture Adhesive Cream, Scope Mint, 2.0 oz (4-Pack) – Strong False Teeth Glue
10K
▲ 0.0%vs. prior month
$198.6K
latest month
12-month trend
B09RG3GQS7
Poligrip Power Max Power Hold plus Seal Denture Adhesive Cream, Denture Cream for Secure Hold and Food Seal, Flavor Free - 2.2 oz
10K
▲ 0.0%vs. prior month
$63.6K
latest month
12-month trend
B09M678FGB
Fixodent Ultra Max Hold Denture Adhesive Cream, 2.2 oz (4-Pack) – Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates, Prevent Food Slipping
9K
▲ 0.0%vs. prior month
$194.1K
latest month
12-month trend
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Best Denture Adhesive Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
efferdent is the best-performing denture adhesive brand in July 2026, moving 70,000 units across 1 ASIN for 47.9% of Top 10 volume. Fixodent follows with 37,000 units (25.3%), ahead of Super Poligrip on 27,000 units (18.5%).
With 5 brands splitting the Top 10 and 91.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $17.01, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
efferdent
1 ASIN in Top 10
47.9%
Units
70K
Revenue
$417.9K
Avg. price
$5.97
B00X4L6T20
$5.97·★4.8·21.8K revsEfferdent Denture Cleaner Tablets, Minty Fresh & Clean, 126 Count | Retainer Cleaner, Use Daily To Clean Dental Appliances, Full Plate Dentures, Aligners & Mouth Guards
Units sold70K
Fixodent
4 ASINs in Top 10
25.3%
Units
37K
Revenue
$623K
Avg. price
$17.01
B07S97JQRV
$11.47·★4.6·19K revsFixodent Ultra Max Hold Denture Adhesive, White, 2.2 Oz (Pack of 2)
Units sold10KB09M5S7VLR
$20.94·★4.8·7.4K revsFixodent Plus Scope Denture Adhesive Cream, Scope Mint, 2.0 oz (4-Pack) – Strong False Teeth Glue
Units sold10KB09M678FGB
$21.96·★4.7·4.9K revsFixodent Ultra Max Hold Denture Adhesive Cream, 2.2 oz (4-Pack) – Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates, Prevent Food Slipping
Units sold9KB07FL52N66
$13.68·★4.7·14K revsFixodent Complete Denture Adhesive Cream, Original, 2.4 oz (3-Pack) – Strong False Teeth Glue, Secure Dental Adhesive for Full and Partial Plates, Packaging May Vary
Units sold8K
Super Poligrip
3 ASINs in Top 10
18.5%
Units
27K
Revenue
$379.3K
Avg. price
$14.32
B07GFW9M51
$18.48·★4.6·18.2K revsPoligrip Free Denture Adhesive Cream, Strong All Day Hold, Food Seal, Comfort, Clinically Proven, Flavor Free, Zinc Free, 2.4 Oz, 4 Count
Units sold10KB09RG3GQS7
$6.00·★4.4·8.6K revsPoligrip Power Max Power Hold plus Seal Denture Adhesive Cream, Denture Cream for Secure Hold and Food Seal, Flavor Free - 2.2 oz
Units sold10KB08YSQ8DVM
$18.48·★4.7·5.2K revsSuper Poligrip Original Denture Adhesive Cream, Zinc Free Denture Cream for Dentures - 2.4 Ounces (Pack of 4) | Strong All-Day Hold, Food Seal, Comfort, Clinically Proven, Fresh Mint Flavor, Zinc-Free, HSA And FSA Eligible
Units sold7K
Trending Denture Adhesive Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DMT759L4 booked 7K units at $22.48, with ▲ 40.0% MoM change. On the growth side, B00E4MP87U leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B08NWWSCWM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMT759L4
Poligrip Ultimate All-in-1 Denture Adhesive Cream, 2.2 oz (4 Pack) | Power Max, Zinc Free, 263% Stronger Hold, 12-hour Hold Formula, Clinically Proven Comfort, Zinc-Free, Flavor-Free
Price
$22.48
Rating
4.6
Reviews
1.8K
Latest month sales
B00E4MP87U
Fixodent Pwd Ex Hold Size 1.6z Fixodent Extra Hold Denture Adhesive Powder
Price
$9.30
Rating
4.5
Reviews
1.4K
Latest month sales
B08NWWSCWM
SEA BOND Denture Adhesive Seals, Original, Lowers, 30 Count (4 Pack) | Zinc-free denture adhesive seals for all-day hold without mess or ooze. Soft cushiony seal provides comfort and confidence.
Unlock to view ASIN details and product titles
Price
$21.48
Rating
4.0
Reviews
9.4K
Latest month sales
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