Denim Tears Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Denim Tears sales on Amazon US totaled 2,400 units in July 2026 (▼ 46.1% vs. the prior month), generating an estimated $63,601 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.3% of unit volume and 82.4% of revenue, while a typical listing is priced at $34.07. The keyword itself pulled 14,766 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the denim tears Top 50 moved 28,700 units and $868,449 in cumulative sales — an average of 2,392 units and $72,371 per month. Monthly throughput topped out at 4,450 units in June 2026 and dipped to 1,050 in January 2026, leaving the latest reading 15.8% lower than August 2025.
Denim Tears Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.4K
▼ 46.1% MoM
Monthly Revenue 2026/07
$63.6K
▼ 35.5% MoM
Top 10 Market Share 2026/07
83.3%
Denim Tears Market Share & Sales Concentration on Amazon US — July 2026
The most-sold denim tears listing on Amazon US in July 2026 is ASIN B0B6WTQ1KF (Brand: Carhartt), which sold 900 units at $19.99 apiece — equal to 37.5% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,000 units and $52,433 in July 2026 — 83.3% of unit volume and 82.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Denim Tears' on Amazon
July 2026
Is 83.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B6WTQ1KF
Carhartt Men's Iconic K87 Pocket T-Shirt
900
▼ 70.0%vs. prior month
$18K
latest month
12-month trend
B09XQ8RLR1
VIEWON Women's Casual Denim Waistcoat Frayed Sleeveless Ripped Jacket Vest
200
▲ 0.0%vs. prior month
$5.8K
latest month
12-month trend
B09XQGCNY1
VIEWON Women's Casual Denim Waistcoat Frayed Sleeveless Ripped Jacket Vest
200
▲ 0.0%vs. prior month
$5.5K
latest month
12-month trend
B0DBJ3VWHB
CIDER Women’s Ripped Jeans High Waisted Distressed Baggy Pants
200
▲ 0.0%vs. prior month
$7.5K
latest month
12-month trend
B0CBPKCQMQ
LifeShe Women's oversized Jean Jacket distressed denim Coat with Pockets
100
▼ 50.0%vs. prior month
$3.9K
latest month
12-month trend
B0725FSHSN
FREDD MARSHALL Men's Skinny Slim Fit Ripped Distressed Stretch Jeans Pants
100
▲ 100.0%vs. prior month
$2.4K
latest month
12-month trend
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Best Denim Tears Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Carhartt is the best-performing denim tears brand in July 2026, moving 900 units across 1 ASIN for 45.0% of Top 10 volume. VIEWON follows with 400 units (20.0%), ahead of CIDER on 200 units (10.0%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Carhartt
1 ASIN in Top 10
45.0%
Units
900
Revenue
$18K
Avg. price
$19.99
B0B6WTQ1KF
$19.99·★4.6·22.3K revsCarhartt Men's Iconic K87 Pocket T-Shirt
Units sold900
VIEWON
2 ASINs in Top 10
20.0%
Units
400
Revenue
$11.3K
Avg. price
$28.99
B09XQ8RLR1
$29.99·★4.1·1.3K revsVIEWON Women's Casual Denim Waistcoat Frayed Sleeveless Ripped Jacket Vest
Units sold200B09XQGCNY1
$27.99·★4.1·1.3K revsVIEWON Women's Casual Denim Waistcoat Frayed Sleeveless Ripped Jacket Vest
Units sold200
CIDER
1 ASIN in Top 10
10.0%
Units
200
Revenue
$7.5K
Avg. price
$39.99
B0DBJ3VWHB
$39.99·★3.9·483 revsCIDER Women’s Ripped Jeans High Waisted Distressed Baggy Pants
Units sold200
Trending Denim Tears Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01MRVHQCK booked 50 units at $19.99. On the growth side, B0725FSHSN leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MRVHQCK
FREDD MARSHALL Boy's Skinny Fit Ripped Destroyed Distressed Stretch Slim Jeans Pants
Price
$19.99
Rating
4.4
Reviews
16.8K
Latest month sales
B0725FSHSN
FREDD MARSHALL Men's Skinny Slim Fit Ripped Distressed Stretch Jeans Pants
Price
$24.99
Rating
4.3
Reviews
10.8K
Latest month sales
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