Deku Wig Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deku Wig sales on Amazon US totaled 8,550 units in July 2026 (▲ 21.3% vs. the prior month), generating an estimated $86,052 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.1% of unit volume and 81.7% of revenue, while a typical listing is priced at $17.45. The keyword itself pulled 20,804 Amazon queries over the same period (▼ 20.0% MoM).
Zooming out to the 12-month window ending July 2026, the deku wig Top 50 moved 115,550 units and $1,225,256 in cumulative sales — an average of 9,629 units and $102,105 per month. Monthly throughput topped out at 38,600 units in October 2025 and dipped to 3,950 in May 2026, leaving the latest reading 26.7% higher than August 2025.
Deku Wig Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.6K
▲ 21.3% MoM
Monthly Revenue 2026/07
$86.1K
▲ 23.1% MoM
Top 10 Market Share 2026/07
90.1%
Deku Wig Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deku wig listing on Amazon US in July 2026 is ASIN B0B5CSP12G (Brand: Yuest), which sold 4,000 units at $9.08 apiece — equal to 46.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,700 units and $70,307 in July 2026 — 90.1% of unit volume and 81.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deku Wig' on Amazon
July 2026
Is 90.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B5CSP12G
2 Pack Wig Grip Band - Velvet Wig Grips Adjustable Headband Stay Put No Slip Edge Saver
4K
▲ 33.3%vs. prior month
$39.9K
latest month
12-month trend
B07MD7DSPB
Teenitor Wig Cap, 20pcs Stocking Caps for Wigs, Tan Wig Cap for Women, Stretchy Nylon WigCap Beige
2K
▲ 0.0%vs. prior month
$11.8K
latest month
12-month trend
B071ZYZTJQ
Dreamlover Wig Cap for Long Hair, No Braiding, Natural Nude, 2 Pieces | Beginner Friendly, Breathable Mesh Net, Perfect for Halloween Cosplay, Versatile Styling
800
▲ 60.0%vs. prior month
$4.8K
latest month
12-month trend
B01K9FQ658
MapofBeauty Fashion Holiday Wig Anime Costume Cosplay Wig (Black#2)
200
▲ 0.0%vs. prior month
$2K
latest month
12-month trend
B0B3JDW6NG
ANOGOL Short Black Wig Men Black Anime Cosplay Wig for Halloween Costume
200
▲ 100.0%vs. prior month
$3.4K
latest month
12-month trend
B00MPRKU9W
ANOGOL Short White Wig Men Silver White Wigs with Bangs for Mens Cosplay
100
▲ 0.0%vs. prior month
$1.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Deku Wig Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yuest is the best-performing deku wig brand in July 2026, moving 4,000 units across 1 ASIN for 51.9% of Top 10 volume. Teenitor follows with 2,000 units (26.0%), ahead of Dreamlover on 800 units (10.4%).
With 8 brands splitting the Top 10 and 88.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $9.08, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yuest
1 ASIN in Top 10
51.9%
Units
4K
Revenue
$39.9K
Avg. price
$9.08
B0B5CSP12G
$9.08·★4.4·2.8K revs2 Pack Wig Grip Band - Velvet Wig Grips Adjustable Headband Stay Put No Slip Edge Saver
Units sold4K
Teenitor
1 ASIN in Top 10
26.0%
Units
2K
Revenue
$11.8K
Avg. price
$5.99
B07MD7DSPB
$5.99·★4.6·15.3K revsTeenitor Wig Cap, 20pcs Stocking Caps for Wigs, Tan Wig Cap for Women, Stretchy Nylon WigCap Beige
Units sold2K
Dreamlover
1 ASIN in Top 10
10.4%
Units
800
Revenue
$4.8K
Avg. price
$5.99
B071ZYZTJQ
$5.99·★4.3·8.2K revsDreamlover Wig Cap for Long Hair, No Braiding, Natural Nude, 2 Pieces | Beginner Friendly, Breathable Mesh Net, Perfect for Halloween Cosplay, Versatile Styling
Units sold800
Trending Deku Wig Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B018QMYCZM booked 100 units at $16.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B018QMYCZM
COSPLAZA Cosplay Wig Short Silver White Fluffy male anime show Halloween party Hair Wigs
Price
$16.99
Rating
4.1
Reviews
114
Latest month sales
B07FVQBL34
MapofBeauty 28 Inch Long Curly Hair Costume Cosplay Wig, Pine Green
Price
$9.99
Rating
4.3
Reviews
20.6K
Latest month sales
B07R76D7J3
Linfairy Short Green Curly Wig Halloween Costume Cosplay Wig
Unlock to view ASIN details and product titles
Price
$19.88
Rating
4.4
Reviews
4.7K
Latest month sales
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