Deco Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deco sales on Amazon US totaled 44,050 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $8,407,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 74.0% of revenue, while a typical listing is priced at $212.04. The keyword itself pulled 14,339 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the deco Top 50 moved 409,300 units and $78,568,994 in cumulative sales — an average of 34,108 units and $6,547,416 per month. Monthly throughput topped out at 48,900 units in June 2026 and dipped to 16,450 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Deco Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44K
▼ 9.9% MoM
Monthly Revenue 2026/07
$8.4M
▼ 13.8% MoM
Top 10 Market Share 2026/07
72.6%
Deco Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deco listing on Amazon US in July 2026 is ASIN B09PRB1MZM (Brand: TP-Link), which sold 6,000 units at $149.97 apiece — equal to 13.6% of every unit tracked in this report.
The Top 10 ASINs account for 32,000 units and $6,225,040 in July 2026 — 72.6% of unit volume and 74.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deco' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09PRB1MZM
TP-Link Deco X55 AX3000 WiFi 6 Mesh System, Deco X55(3-Pack) | Covers up to 6500 Sq.Ft. , Replaces Wireless Router and Extender, 3 Gigabit ports per unit, supports Ethernet Backhaul
6K
▲ 0.0%vs. prior month
$915.4K
latest month
12-month trend
B0CN8QLS4K
Deco 7 Pro Tri-Band WiFi 7 BE10000 Whole Home Mesh System 6-Stream 10 Gbps | 4 x 2.5G Ports Wired Backhaul, 4 x Smart Internal Antennas, Up to 7,600 Sq.ft, VPN, HomeShield, AI-Roaming (BE63 3-Pack)
6K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend
B0DKVDZXSN
Deco 7 Dual-Band BE5000 WiFi 7 Mesh Wi-Fi System 4-Stream 5 Gbps, 240 Mhz | Up to 6,600 Sq.Ft | 2X 2.5G Ports Wired Backhaul | VPN,MLO, AI-Roaming, HomeShield, Deco BE25 3-Pack
5K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B09WTM34DF
TP-Link Deco X55 AX3000 WiFi 6 Mesh System, Deco X55(2-Pack) | Covers up to 4500 Sq.Ft, Replaces Wireless Router and Extender, 3 Gigabit Ports per Unit, Supports Ethernet Backhaul
3K
▼ 25.0%vs. prior month
$345.8K
latest month
12-month trend
B0B88T5RDY
TP-Link Deco XE75 AXE5400 Tri-Band WiFi 6E System - Wi-Fi up to 7200 Sq.Ft, Engadget Rated Best for Most People, Replaces WiFi Router and Extender, AI-Driven New 6GHz Band, 3-Pack
3K
▼ 25.0%vs. prior month
$605.4K
latest month
12-month trend
B09VJ5CSD6
TP-Link Deco X55 AX3000 WiFi 6 Mesh System, Deco X55(1-Pack) | Covers up to 2500 Sq.Ft., Replaces Wireless Router and Extender, 3 Gigabit Ports, Supports Ethernet Backhaul
2K
▲ 100.0%vs. prior month
$135.6K
latest month
12-month trend
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Best Deco Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
TP-Link is the best-performing deco brand in July 2026, moving 30,000 units across 9 ASINs for 93.8% of Top 10 volume. XP-Pen follows with 2,000 units (6.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $44.99 to $207.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TP-Link
9 ASINs in Top 10
93.8%
Units
30K
Revenue
$6.1M
Avg. price
$207.48
B09PRB1MZM
$149.97·★4.4·13.1K revsTP-Link Deco X55 AX3000 WiFi 6 Mesh System, Deco X55(3-Pack) | Covers up to 6500 Sq.Ft. , Replaces Wireless Router and Extender, 3 Gigabit ports per unit, supports Ethernet Backhaul
Units sold6KB0CN8QLS4K
$419.99·★4.2·1.2K revsDeco 7 Pro Tri-Band WiFi 7 BE10000 Whole Home Mesh System 6-Stream 10 Gbps | 4 x 2.5G Ports Wired Backhaul, 4 x Smart Internal Antennas, Up to 7,600 Sq.ft, VPN, HomeShield, AI-Roaming (BE63 3-Pack)
Units sold6KB0DKVDZXSN
$221.45·★4.3·1.2K revsDeco 7 Dual-Band BE5000 WiFi 7 Mesh Wi-Fi System 4-Stream 5 Gbps, 240 Mhz | Up to 6,600 Sq.Ft | 2X 2.5G Ports Wired Backhaul | VPN,MLO, AI-Roaming, HomeShield, Deco BE25 3-Pack
Units sold5KB09WTM34DF
$119.99·★4.3·2.1K revsTP-Link Deco X55 AX3000 WiFi 6 Mesh System, Deco X55(2-Pack) | Covers up to 4500 Sq.Ft, Replaces Wireless Router and Extender, 3 Gigabit Ports per Unit, Supports Ethernet Backhaul
Units sold3KB0B88T5RDY
$229.99·★4.3·2.2K revsTP-Link Deco XE75 AXE5400 Tri-Band WiFi 6E System - Wi-Fi up to 7200 Sq.Ft, Engadget Rated Best for Most People, Replaces WiFi Router and Extender, AI-Driven New 6GHz Band, 3-Pack
Units sold3KB09VJ5CSD6
$65.95·★4.4·1.6K revsTP-Link Deco X55 AX3000 WiFi 6 Mesh System, Deco X55(1-Pack) | Covers up to 2500 Sq.Ft., Replaces Wireless Router and Extender, 3 Gigabit Ports, Supports Ethernet Backhaul
Units sold2KB084GTH5LL
$139.99·★4.5·29.5K revsTP-Link Deco S4 Mesh AC1900 WiFi System, Deco S4(3-Pack) | Up to 5,500 Sq.ft. Coverage, Replaces WiFi Router and Extender, Gigabit Ports, Works with Alexa
Units sold2KB0CN8WBXY2
$299.98·★4.3·634 revsTP-Link Deco 7 Pro BE63 Tri-Band WiFi 7 BE10000 Whole Home Mesh System- 6-Stream 10 Gbps, 4x2.5G Ports Wired Backhaul, 4X Smart Internal Antennas, VPN, HomeShield (2-Pack)
Units sold2KB0DQP4DNNJ
$219.99·★4.4·731 revsTP-Link Deco 7 BE23 Dual-Band BE3600 WiFi 7 Mesh Wi-Fi System | 4-Stream 3.6 Gbps, 160 Mhz | Covers up to 6,500 Sq.Ft | 2× 2.5G Ports Wired Backhaul | VPN,MLO,AI-Roaming, HomeShield, 3-Pack
Units sold1K
XP-Pen
1 ASIN in Top 10
6.3%
Units
2K
Revenue
$88.2K
Avg. price
$44.99
B077P6BQP7
$44.99·★4.5·14.4K revsXPPen Deco 01 V3 10x6 Drawing Tablet, 16K Battery-Free Stylus, 8 Keys | Battery-Free Stylus, 8 Keys for Digital Art, Teaching, OSU, Mac, PC, Android, Chromebook, Designed for Beginners
Units sold2K
Trending Deco Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQP4DNNJ booked 1K units at $219.99, with ▲ 0.0% MoM change. On the growth side, B09VJ5CSD6 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D7MKJ56S close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQP4DNNJ
TP-Link Deco 7 BE23 Dual-Band BE3600 WiFi 7 Mesh Wi-Fi System | 4-Stream 3.6 Gbps, 160 Mhz | Covers up to 6,500 Sq.Ft | 2× 2.5G Ports Wired Backhaul | VPN,MLO,AI-Roaming, HomeShield, 3-Pack
Price
$219.99
Rating
4.4
Reviews
731
Latest month sales
B09VJ5CSD6
TP-Link Deco X55 AX3000 WiFi 6 Mesh System, Deco X55(1-Pack) | Covers up to 2500 Sq.Ft., Replaces Wireless Router and Extender, 3 Gigabit Ports, Supports Ethernet Backhaul
Price
$65.95
Rating
4.4
Reviews
1.6K
Latest month sales
B0D7MKJ56S
TP-Link Deco X15 Dual-Band AX1500 WiFi 6 Mesh Wi-Fi System | Replaces Routers and Extenders | Covers up to 5,600 sq.ft. | 2 Gigabit Ports per Unit, Supports Ethernet Backhaul, 3-Pack
Unlock to view ASIN details and product titles
Price
$105.92
Rating
4.4
Reviews
911
Latest month sales
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