Decendents Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Decendents sales on Amazon US totaled 13,800 units in July 2026 (▲ 36.1% vs. the prior month), generating an estimated $331,471 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 82.8% of revenue, while a typical listing is priced at $18.82. The keyword itself pulled 25,379 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the decendents Top 50 moved 71,250 units and $1,300,491 in cumulative sales — an average of 5,938 units and $108,374 per month. Monthly throughput topped out at 14,700 units in November 2025 and dipped to 1,250 in May 2026, leaving the latest reading 268.0% higher than August 2025.
Decendents Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.8K
▲ 36.1% MoM
Monthly Revenue 2026/07
$331.5K
▲ 55.9% MoM
Top 10 Market Share 2026/07
73.9%
Decendents Market Share & Sales Concentration on Amazon US — July 2026
The most-sold decendents listing on Amazon US in July 2026 is ASIN B0G43XVZSY (Brand: Mattel), which sold 2,000 units at $26.97 apiece — equal to 14.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,200 units and $274,343 in July 2026 — 73.9% of unit volume and 82.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Decendents' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G43XVZSY
Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory, Pink Sister of Red & Daughter of Queen of Hearts with Movie-Inspired Clothing
2K
vs. prior month
$53.9K
latest month
12-month trend
B0G42T799B
Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory, Princess Chloe Charming, Daughter of Cinderella with Movie-Inspired Clothing
1K
vs. prior month
$27K
latest month
12-month trend
B0G43QBBSR
Mattel Disney Descendants: Wicked Wonderland Fashion Doll 2-Pack, Red & Max with Movie-Inspired Clothing, Cat Animal Friend & Pocketwatch Accessory (Amazon Exclusive)
1K
vs. prior month
$43.2K
latest month
12-month trend
B0G43XGQ5B
Mattel Disney Descendants: Wicked Wonderland, Red, Daughter of Queen of Hearts Fashion Doll, with Removable Outfit & Accessory, Inspired by the Movie
1K
vs. prior month
$27K
latest month
12-month trend
B0G43XH4JF
Mattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory, Hazel Hook, Daughter of Hook with Movie Inspired Clothing
1K
vs. prior month
$27K
latest month
12-month trend
B0G8WGTPB9
Mattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory, Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger
1K
vs. prior month
$32.1K
latest month
12-month trend
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Best Decendents Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Mattel is the best-performing decendents brand in July 2026, moving 9,200 units across 9 ASINs for 90.2% of Top 10 volume. Mattel Games follows with 1,000 units (9.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $28.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
9 ASINs in Top 10
90.2%
Units
9.2K
Revenue
$264.2K
Avg. price
$28.94
B0G43XVZSY
$26.97·★4.6·56 revsMattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory, Pink Sister of Red & Daughter of Queen of Hearts with Movie-Inspired Clothing
Units sold2KB0G42T799B
$26.97·★4.6·27 revsMattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory, Princess Chloe Charming, Daughter of Cinderella with Movie-Inspired Clothing
Units sold1KB0G43QBBSR
$43.19·★4.6·58 revsMattel Disney Descendants: Wicked Wonderland Fashion Doll 2-Pack, Red & Max with Movie-Inspired Clothing, Cat Animal Friend & Pocketwatch Accessory (Amazon Exclusive)
Units sold1KB0G43XGQ5B
$26.97·★4.6·33 revsMattel Disney Descendants: Wicked Wonderland, Red, Daughter of Queen of Hearts Fashion Doll, with Removable Outfit & Accessory, Inspired by the Movie
Units sold1KB0G43XH4JF
$26.97·★4.8·35 revsMattel Disney Descendants: Wicked Wonderland Fashion Doll & Accessory, Hazel Hook, Daughter of Hook with Movie Inspired Clothing
Units sold1KB0G8WGTPB9
$31.97·★4.7·36 revsMattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll & Accessory, Chloe Wonderland with Removable Movie-Inspired Clothing & Dagger
Units sold1KB0G8WSPDWZ
$26.97·★4.4·20 revsMattel Disney Descendants: Wicked Wonderland Tea Party Reveal with 7 Surprises, a Red Fashion Doll in Movie Inspired Clothes & Accessories
Units sold800B0CMGJ4ZSP
$17.50·★4.8·1.1K revsMattel Disney Descendants: The Rise of Red Fashion Doll & Accessory, Princess Chloe Charming, Daughter of Cinderella with Movie-Inspired Clothes & Sword
Units sold700B0G8Y9CHC4
$32.99·★4.8·38 revsMattel Disney Descendants: Wicked Wonderland Deluxe Fashion Doll, Queen of Hearts with Removable Movie Inspired Clothing & Crown
Units sold700
Mattel Games
1 ASIN in Top 10
9.8%
Units
1K
Revenue
$10.2K
Avg. price
$9.97
B0G8W9DWF9
$9.97·★4.6·35 revsMattel Disney Descendants: Wicked Wonderland, Stack & Reveal Toy, Stackable Surprise Small Dolls, Inspired by the Movie (Styles May Vary)
Units sold1K
Trending Decendents Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CW23G7LR leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0CW242CMH close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CW23G7LR
Make It Real: Descendants 4 Rise of Red - Queen of Charms - 34pc DIY Jewelry Kit, Make 4 Character Inspired Bracelets, Disney, Girls & Kids Ages 8+
Price
$21.99
Rating
4.6
Reviews
327
Latest month sales
B0CW242CMH
Make It Real: Descendants 4 Rise of Red Fashion Design Sketchbook - Includes 109 Stickers & Stencils, Style Models, Disney, Girls & Kids Ages 8+
Price
$10.70
Rating
4.7
Reviews
303
Latest month sales
B0CMGJ4ZSP
Mattel Disney Descendants: The Rise of Red Fashion Doll & Accessory, Princess Chloe Charming, Daughter of Cinderella with Movie-Inspired Clothes & Sword
Unlock to view ASIN details and product titles
Price
$17.50
Rating
4.8
Reviews
1.1K
Latest month sales
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