Deals On Prime Today Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deals On Prime Today sales on Amazon US totaled 3,100,000 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $65,521,700 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 32.3% of unit volume and 19.2% of revenue, while a typical listing is priced at $22.08. The keyword itself pulled 21,366 Amazon queries over the same period (▼ 51.1% MoM).
Zooming out to the 12-month window ending July 2026, the deals on prime today Top 50 moved 33,819,800 units and $741,209,532 in cumulative sales — an average of 2,818,317 units and $61,767,461 per month. Monthly throughput topped out at 3,240,000 units in June 2026 and dipped to 1,865,000 in May 2026, leaving the latest reading 4.0% higher than August 2025.
Deals On Prime Today Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.1M
▼ 4.3% MoM
Monthly Revenue 2026/07
$65.5M
▼ 8.8% MoM
Top 10 Market Share 2026/07
32.3%
Deals On Prime Today Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deals on prime today listing on Amazon US in July 2026 is ASIN B00MNV8E0C (Brand: Amazon Basics), which sold 100,000 units at $15.29 apiece — equal to 3.2% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $12,597,000 in July 2026 — 32.3% of unit volume and 19.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deals On Prime Today' on Amazon
July 2026
Is 32.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MNV8E0C
Amazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
100K
vs. prior month
$1.8M
latest month
12-month trend
B07CDN39DP
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B07T869RNY
Zevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Deals On Prime Today Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing deals on prime today brand in July 2026, moving 200,000 units across 2 ASINs for 20.0% of Top 10 volume. LUMIFY follows with 200,000 units (20.0%), ahead of Clorox on 100,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.24 to $19.07, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$3.5M
Avg. price
$19.07
B00MNV8E0C
$15.29·★4.7·950.5K revsAmazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
Units sold100KB09BWFX1L6
$22.86·★4.1·73.6K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
LUMIFY
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$3M
Avg. price
$15.46
B07BVYZL88
$18.99·★4.8·70K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Units sold100KB07CDN39DP
$11.93·★4.6·42.2K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$524K
Avg. price
$5.24
B00W5D1MDE
$5.24·★4.8·44.8K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100K
Trending Deals On Prime Today Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07BVYZL88 booked 100K units at $18.99. On the growth side, B0CTS8VQ85 leads positive momentum with ▲ 600.0% MoM growth on 70K units, with B0G35JJHW2 close behind at ▲ 150.0% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Price
$18.99
Rating
4.8
Reviews
70K
Latest month sales
B0CTS8VQ85
ACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal, Bathroom Grout, Shower, Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
Price
$19.95
Rating
4.1
Reviews
29.3K
Latest month sales
B0G35JJHW2
Dawn Ultra Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5oz (Pack of 2)
Unlock to view ASIN details and product titles
Price
$15.28
Rating
4.8
Reviews
123K
Latest month sales
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