Day Pack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Day Pack sales on Amazon US totaled 214,600 units in July 2026 (▲ 49.4% vs. the prior month), generating an estimated $6,907,995 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 44.5% of revenue, while a typical listing is priced at $34.80. The keyword itself pulled 10,958 Amazon queries over the same period (▼ 28.8% MoM).
Zooming out to the 12-month window ending July 2026, the day pack Top 50 moved 1,483,350 units and $44,756,928 in cumulative sales — an average of 123,613 units and $3,729,744 per month. Monthly throughput topped out at 264,500 units in August 2025 and dipped to 71,650 in May 2026, leaving the latest reading 18.9% lower than August 2025.
Day Pack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
214.6K
▲ 49.4% MoM
Monthly Revenue 2026/07
$6.9M
▲ 75.7% MoM
Top 10 Market Share 2026/07
54.1%
Day Pack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold day pack listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.11 apiece — equal to 14.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $3,076,600 in July 2026 — 54.1% of unit volume and 44.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Day Pack' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
10K
▲ 233.3%vs. prior month
$507.6K
latest month
12-month trend
B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend
B0FYRBKD2G
Blue Sky 2026-2027 Weekly & Monthly Academic Planner, 8.5"x11", Enterprise | July 2026 - June 2027, Flexible Cover, Wirebound, Laminated Tabs, Academic Year
10K
▲ 0.0%vs. prior month
$149.2K
latest month
12-month trend
B06XZTZ7GB
MATEIN MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
10K
▲ 25.0%vs. prior month
$192.2K
latest month
12-month trend
B09MQWWP87
Taygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved
10K
▲ 0.0%vs. prior month
$199.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Day Pack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing day pack brand in July 2026, moving 50,000 units across 3 ASINs for 43.1% of Top 10 volume. ZORFIN follows with 10,000 units (8.6%), ahead of Blue Sky on 10,000 units (8.6%).
With 8 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $37.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
3 ASINs in Top 10
43.1%
Units
50K
Revenue
$1.9M
Avg. price
$37.70
B0007QCQGI
$39.11·★4.6·45.1K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB07K74LDCH
$39.00·★4.7·20.4K revsJanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
Units sold10KB0823VFB4C
$35.00·★4.7·8.6K revsJanSport 26L Cross Town Backpack – 12 inch Daypack, Black
Units sold10K
ZORFIN
1 ASIN in Top 10
8.6%
Units
10K
Revenue
$162.9K
Avg. price
$15.29
B0D2Q61QF4
$15.29·★4.6·4.2K revsZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
Units sold10K
Blue Sky
1 ASIN in Top 10
8.6%
Units
10K
Revenue
$149.2K
Avg. price
$14.99
B0FYRBKD2G
$14.99·★4.6·4.1K revsBlue Sky 2026-2027 Weekly & Monthly Academic Planner, 8.5"x11", Enterprise | July 2026 - June 2027, Flexible Cover, Wirebound, Laminated Tabs, Academic Year
Units sold10K
Trending Day Pack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0007QCQGI booked 30K units at $39.11, with ▲ 650.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Price
$39.11
Rating
4.6
Reviews
45.1K
Latest month sales
B07K74LDCH
JanSport Laptop Backpack - Computer Bag with 2 Compartments, Ergonomic Shoulder Straps, 15” Laptop Sleeve, Haul Handle - Black
Price
$39.00
Rating
4.7
Reviews
20.4K
Latest month sales
B0823VFB4C
JanSport 26L Cross Town Backpack – 12 inch Daypack, Black
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.7
Reviews
8.6K
Latest month sales
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