Davids Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Davids Toothpaste sales on Amazon US totaled 758,000 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $10,237,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 56.0% of revenue, while a typical listing is priced at $14.11. The keyword itself pulled 55,101 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the davids toothpaste Top 50 moved 8,086,500 units and $108,872,827 in cumulative sales — an average of 673,875 units and $9,072,736 per month. Monthly throughput topped out at 794,000 units in June 2026 and dipped to 428,000 in May 2026, leaving the latest reading 30.5% higher than August 2025.
Davids Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
758K
▼ 4.5% MoM
Monthly Revenue 2026/07
$10.2M
▼ 3.2% MoM
Top 10 Market Share 2026/07
59.4%
Davids Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold davids toothpaste listing on Amazon US in July 2026 is ASIN B083JHCCV2 (Brand: Boka), which sold 100,000 units at $11.62 apiece — equal to 13.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 450,000 units and $5,727,900 in July 2026 — 59.4% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Davids Toothpaste' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B000MEKG30
Marvis Whitening Mint Toothpaste
30K
▼ 25.0%vs. prior month
$405K
latest month
12-month trend
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Best Davids Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boka is the best-performing davids toothpaste brand in July 2026, moving 210,000 units across 3 ASINs for 52.5% of Top 10 volume. TheraBreath follows with 50,000 units (12.5%), ahead of Tom's of Maine on 40,000 units (10.0%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.95 to $16.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boka
3 ASINs in Top 10
52.5%
Units
210K
Revenue
$2.4M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.8K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100KB0BSRFKKZJ
$11.62·★4.5·60.8K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90KB0CP6B6P56
$11.62·★4.6·12K revsBoka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz, 1PK
Units sold20K
TheraBreath
1 ASIN in Top 10
12.5%
Units
50K
Revenue
$843K
Avg. price
$16.97
B0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50K
Tom's of Maine
1 ASIN in Top 10
10.0%
Units
40K
Revenue
$447.6K
Avg. price
$10.95
B00JUJ1E0W
$10.95·★4.6·45.8K revsTom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
Units sold40K
Trending Davids Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B01LZQZ36F leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DK1VDQPC close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B01LZQZ36F
Dr. Bronner’s All-One Toothpaste – Peppermint, 5 oz, 1-Pack – Fluoride-Free Toothpaste for Adults, SLS-Free, 70% Organic & Natural Ingredients, Vegan, Helps Freshen Breath, Reduce Plaque, Whiten Teeth
Price
$9.99
Rating
4.3
Reviews
4.3K
Latest month sales
B0DK1VDQPC
SENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.7
Reviews
2.1K
Latest month sales
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