Dark Blue Dress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dark Blue Dress sales on Amazon US totaled 12,150 units in July 2026 (▲ 17.4% vs. the prior month), generating an estimated $481,422 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.8% of unit volume and 37.0% of revenue, while a typical listing is priced at $41.60. The keyword itself pulled 6,312 Amazon queries over the same period (▼ 37.3% MoM).
Zooming out to the 12-month window ending July 2026, the dark blue dress Top 50 moved 78,950 units and $3,308,312 in cumulative sales — an average of 6,579 units and $275,693 per month. Monthly throughput topped out at 12,150 units in July 2026 and dipped to 2,150 in December 2025, leaving the latest reading 81.3% higher than August 2025.
Dark Blue Dress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.2K
▲ 17.4% MoM
Monthly Revenue 2026/07
$481.4K
▲ 13.4% MoM
Top 10 Market Share 2026/07
42.8%
Dark Blue Dress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dark blue dress listing on Amazon US in July 2026 is ASIN B0FB3M8YNJ (Brand: RUMIA), which sold 900 units at $22.99 apiece — equal to 7.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,200 units and $178,239 in July 2026 — 42.8% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dark Blue Dress' on Amazon
July 2026
Is 42.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FB3M8YNJ
RUMIA Shift Dress for Women V Neck Ruffle Sleeve Loose Summer Office Work Casual Dress
900
▲ 12.5%vs. prior month
$15.1K
latest month
12-month trend
B0F53HP8GD
dowerme Women Sleeveless Lace Eyelet Cotton Tank Maxi Dress
600
▲ 50.0%vs. prior month
$26.4K
latest month
12-month trend
B0BRSDY8D8
PRETTYGARDEN Women's Summer Satin Maxi Cocktail Dress
500
▲ 66.7%vs. prior month
$23.2K
latest month
12-month trend
B0DNF6S161
PRETTYGARDEN Women's Summer Pleated Midi Work Dress
500
▲ 25.0%vs. prior month
$21.6K
latest month
12-month trend
B0DHZ4WY2S
Cicy Bell Women's Casual Work Dresses Puff Sleeve Bodycon Business Outfit
500
▲ 66.7%vs. prior month
$7.5K
latest month
12-month trend
B0DM1FLBPC
OFEEFAN Summer Dresses for Women Ruffle Short Sleeve V Neck Casual Shift Dress with Pockets
500
▲ 150.0%vs. prior month
$6.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dark Blue Dress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PRETTYGARDEN is the best-performing dark blue dress brand in July 2026, moving 1,000 units across 2 ASINs for 19.2% of Top 10 volume. RUMIA follows with 900 units (17.3%), ahead of dowerme on 600 units (11.5%).
Volume is spread across 9 brands, with the top three holding 48.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.99 to $52.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PRETTYGARDEN
2 ASINs in Top 10
19.2%
Units
1K
Revenue
$44.8K
Avg. price
$52.49
B0BRSDY8D8
$57.99·★3.8·6.3K revsPRETTYGARDEN Women's Summer Satin Maxi Cocktail Dress
Units sold500B0DNF6S161
$46.99·★4.2·2.5K revsPRETTYGARDEN Women's Summer Pleated Midi Work Dress
Units sold500
RUMIA
1 ASIN in Top 10
17.3%
Units
900
Revenue
$15.1K
Avg. price
$22.99
B0FB3M8YNJ
$22.99·★4.0·1.9K revsRUMIA Shift Dress for Women V Neck Ruffle Sleeve Loose Summer Office Work Casual Dress
Units sold900
dowerme
1 ASIN in Top 10
11.5%
Units
600
Revenue
$26.4K
Avg. price
$40.50
B0F53HP8GD
$40.50·★4.2·1.8K revsdowerme Women Sleeveless Lace Eyelet Cotton Tank Maxi Dress
Units sold600
Trending Dark Blue Dress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DM1FLBPC booked 500 units at $14.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DM1FLBPC
OFEEFAN Summer Dresses for Women Ruffle Short Sleeve V Neck Casual Shift Dress with Pockets
Price
$14.99
Rating
4.0
Reviews
3K
Latest month sales
B0FXWCP36S
ZESICA 2026 Summer Strapless Floral Cocktail Wedding Guest Dress for Women
Price
$59.99
Rating
4.2
Reviews
1.1K
Latest month sales
B0GSPSWRH5
BORIFLORS Women's Elegant Bodycon Ruched Maxi Cocktail Dress
Unlock to view ASIN details and product titles
Price
$45.99
Rating
3.7
Reviews
786
Latest month sales
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