Danger Coffee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Danger Coffee sales on Amazon US totaled 169,100 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $3,425,933 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 48.7% of revenue, while a typical listing is priced at $24.99. The keyword itself pulled 18,394 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the danger coffee Top 50 moved 1,940,600 units and $40,072,565 in cumulative sales — an average of 161,717 units and $3,339,380 per month. Monthly throughput topped out at 192,000 units in June 2026 and dipped to 112,000 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Danger Coffee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
169.1K
▼ 11.9% MoM
Monthly Revenue 2026/07
$3.4M
▼ 12.9% MoM
Top 10 Market Share 2026/07
56.8%
Danger Coffee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold danger coffee listing on Amazon US in July 2026 is ASIN B01EN6KSCQ (Brand: STOK), which sold 40,000 units at $5.20 apiece — equal to 23.7% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 96,000 units and $1,667,380 in July 2026 — 56.8% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Danger Coffee' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01EN6KSCQ
SToK Bold & Smooth Black Unsweetened Cold Brew Coffee, Ready to Drink Bottled Coffee, 48 fl oz
40K
▲ 0.0%vs. prior month
$197.6K
latest month
12-month trend
B0756D1D39
Four Sigmatic Organic Focus Mushroom Ground Coffee | Dark Roast, Organic Coffee with Lion's Mane & Chaga Mushroom for Mental Clarity & Energy Support | 12oz Bag
10K
▲ 0.0%vs. prior month
$170.1K
latest month
12-month trend
B0F1DRXXKR
Everyday Dose Bold Medium Roast Mushroom Coffee 90mg Caffeine per serving with Grass-Fed Collagen, Chaga, Lions Mane & L-Theanine for Better Focus, Energy, Digestion, Skin, and Immunity 30 Servings
10K
▲ 0.0%vs. prior month
$363.8K
latest month
12-month trend
B00R7FG0DC
Bulletproof Original Medium Roast Ground Coffee, 12 oz | Clean Coffee Sustainably Sourced, 100% Arabica Coffee, Tested for Toxins
7K
▼ 22.2%vs. prior month
$116.5K
latest month
12-month trend
B00HSRNHHG
Mayorga Organic Coffee 2lb Cafe Cubano Roast - Dark Roast Whole Bean Specialty Grade Coffee, 100% Arabica, Slow Roasted, Bold and Smooth Flavor with Low Acidity - USDA Organic, Non-GMO, Kosher
6K
▼ 14.3%vs. prior month
$185.6K
latest month
12-month trend
B07171HMF5
Mt. Comfort Coffee Organic Peru Medium Roast, 2.5 Pounds - Flavor Notes of Nutty, Chocolate, & Citrus - Sourced From Small, Peruvian Coffee Farms - Roasted Whole Beans
5K
▼ 28.6%vs. prior month
$149.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Danger Coffee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
STOK is the best-performing danger coffee brand in July 2026, moving 40,000 units across 1 ASIN for 41.7% of Top 10 volume. Four Sigmatic follows with 14,000 units (14.6%), ahead of Bulletproof on 12,000 units (12.5%).
With 8 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.20 to $24.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
STOK
1 ASIN in Top 10
41.7%
Units
40K
Revenue
$197.6K
Avg. price
$5.20
B01EN6KSCQ
$5.20·★4.8·5.1K revsSToK Bold & Smooth Black Unsweetened Cold Brew Coffee, Ready to Drink Bottled Coffee, 48 fl oz
Units sold40K
Four Sigmatic
2 ASINs in Top 10
14.6%
Units
14K
Revenue
$309.4K
Avg. price
$24.09
B0756D1D39
$19.40·★4.4·20.8K revsFour Sigmatic Organic Focus Mushroom Ground Coffee | Dark Roast, Organic Coffee with Lion's Mane & Chaga Mushroom for Mental Clarity & Energy Support | 12oz Bag
Units sold10KB0883VBNHC
$28.78·★4.4·6.9K revsFour Sigmatic Mushroom Coffee K-Cups | Organic Dark Roast Coffee with Lion’s Mane Mushroom Powder & Yacon | Focus & Immune Support | Vegan & Keto | Sustainable Pods | 24 Count
Units sold4K
Bulletproof
2 ASINs in Top 10
12.5%
Units
12K
Revenue
$198.5K
Avg. price
$15.61
B00R7FG0DC
$14.21·★4.6·6.9K revsBulletproof Original Medium Roast Ground Coffee, 12 oz | Clean Coffee Sustainably Sourced, 100% Arabica Coffee, Tested for Toxins
Units sold7KB01HRB7J12
$17.00·★4.6·4.1K revsBulletproof Mentalist Ground Coffee, 12 OZ
Units sold5K
Trending Danger Coffee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01HRB7J12 booked 5K units at $17.00, with ▲ 0.0% MoM change. On the growth side, B088PB6JFY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C3HDKC6Y close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01HRB7J12
Bulletproof Mentalist Ground Coffee, 12 OZ
Price
$17.00
Rating
4.6
Reviews
4.1K
Latest month sales
B088PB6JFY
Laird Superfood Peruvian Medium Roast Coffee with Functional Mushrooms, Certified Organic Peruvian Ground Coffee Beans, Gluten-Free, Dairy-Free, Non-GMO, Paleo, Keto Friendly, 12 oz. Bag
Price
$14.39
Rating
4.6
Reviews
1.2K
Latest month sales
B0C3HDKC6Y
Bulletproof The High Achiever Ground Mushroom Coffee, 10oz, High Caffeine | Lion's Mane, B Vitamins and Adaptogens for Energy & Focus, Medium-Dark Roast
Unlock to view ASIN details and product titles
Price
$16.98
Rating
4.6
Reviews
1.8K
Latest month sales
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