Daily Deals Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Daily Deals sales on Amazon US totaled 1,925,000 units in July 2026 (▼ 2.2% vs. the prior month), generating an estimated $25,810,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.4% of unit volume and 40.4% of revenue, while a typical listing is priced at $14.49. The keyword itself pulled 12,664 Amazon queries over the same period (▼ 32.4% MoM).
Zooming out to the 12-month window ending July 2026, the daily deals Top 50 moved 21,092,200 units and $292,466,938 in cumulative sales — an average of 1,757,683 units and $24,372,245 per month. Monthly throughput topped out at 1,969,000 units in June 2026 and dipped to 1,128,000 in May 2026, leaving the latest reading 0.8% higher than August 2025.
Daily Deals Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.9M
▼ 2.2% MoM
Monthly Revenue 2026/07
$25.8M
▼ 3.2% MoM
Top 10 Market Share 2026/07
49.4%
Daily Deals Market Share & Sales Concentration on Amazon US — July 2026
The most-sold daily deals listing on Amazon US in July 2026 is ASIN B0748J34WZ (Brand: Dixie), which sold 100,000 units at $5.89 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 950,000 units and $10,426,300 in July 2026 — 49.4% of unit volume and 40.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Daily Deals' on Amazon
July 2026
Is 49.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0748J34WZ
Dixie Paper Plates 8.5 Inch, 90 Count, Disposable Plates | For parties as dessert plates or snack plates, 2X stronger, small paper plates are soak-proof, cut resistant, microwave-safe
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
100K
vs. prior month
$1.8M
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B09RTVD1GF
Energizer AA Batteries Alkaline Power, 32 Count Alkaline Double A Battery Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09RTVN5GN
Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Daily Deals Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Energizer is the best-performing daily deals brand in July 2026, moving 200,000 units across 2 ASINs for 21.1% of Top 10 volume. Amazon Basics follows with 200,000 units (21.1%), ahead of Dixie on 100,000 units (10.5%).
Volume is spread across 8 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.56 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Energizer
2 ASINs in Top 10
21.1%
Units
200K
Revenue
$3.6M
Avg. price
$15.99
B09RTVD1GF
$15.99·★4.8·78.8K revsEnergizer AA Batteries Alkaline Power, 32 Count Alkaline Double A Battery Pack
Units sold100KB09RTVN5GN
$15.99·★4.8·58.5K revsEnergizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
Units sold100K
Amazon Basics
2 ASINs in Top 10
21.1%
Units
200K
Revenue
$890K
Avg. price
$4.56
B0C2CY22B8
$5.97·★4.7·59.2K revsAmazon Basics Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0CH929RS5
$3.15·★4.8·46.7K revsAmazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count
Units sold100K
Dixie
1 ASIN in Top 10
10.5%
Units
100K
Revenue
$589K
Avg. price
$5.89
B0748J34WZ
$5.89·★4.8·65.8K revsDixie Paper Plates 8.5 Inch, 90 Count, Disposable Plates | For parties as dessert plates or snack plates, 2X stronger, small paper plates are soak-proof, cut resistant, microwave-safe
Units sold100K
Trending Daily Deals Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07BVYZL88 booked 100K units at $18.99. On the growth side, B00TP1C1UC leads positive momentum with ▲ 900.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Price
$18.99
Rating
4.8
Reviews
70.1K
Latest month sales
B00TPRG5D0
Degree Men Original Antiperspirant Cool Rush Twin Pack Sweat 2 Pack 2.7 oz | 48-Hour Sweat & Odor Protection for Men
Price
$6.96
Rating
4.7
Reviews
17.7K
Latest month sales
B00TP1C1UC
Amazon Basics Surge Protector Power Strip, 6-Outlet, 790 Joules, Circuit Breaker, LED Indicator, 6ft Extension Cord, White
Unlock to view ASIN details and product titles
Price
$11.01
Rating
4.8
Reviews
46.2K
Latest month sales
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