Dae Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dae sales on Amazon US totaled 90,650 units in July 2026 (▼ 41.8% vs. the prior month), generating an estimated $2,757,516 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 81.4% of revenue, while a typical listing is priced at $35.03. The keyword itself pulled 33,303 Amazon queries over the same period (▼ 24.4% MoM).
Zooming out to the 12-month window ending July 2026, the dae Top 50 moved 1,203,600 units and $36,689,145 in cumulative sales — an average of 100,300 units and $3,057,429 per month. Monthly throughput topped out at 155,850 units in June 2026 and dipped to 67,050 in May 2026, leaving the latest reading 13.5% higher than August 2025.
Dae Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.7K
▼ 41.8% MoM
Monthly Revenue 2026/07
$2.8M
▼ 39.1% MoM
Top 10 Market Share 2026/07
78.3%
Dae Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dae listing on Amazon US in July 2026 is ASIN B0BLWTQ7JC (Brand: DAE), which sold 10,000 units at $30.00 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 71,000 units and $2,245,210 in July 2026 — 78.3% of unit volume and 81.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dae' on Amazon
July 2026
Is 78.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BLWTQ7JC
DAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
10K
▼ 50.0%vs. prior month
$300K
latest month
12-month trend
B0DHLR2TJM
DAE Cactus Fruit 3-in1 Styling Cream & Taming Wand - Tames Flyaways | Style edges, Defines curls, Adds shine, Hydrates & moisturizes, Built-in taming wand, Convenient on-the-go purse size
10K
▼ 50.0%vs. prior month
$200K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
B084BW599K
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
9K
▼ 10.0%vs. prior month
$285.2K
latest month
12-month trend
B084ZWKJ8S
OUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
8K
▼ 20.0%vs. prior month
$512K
latest month
12-month trend
B0C2PPB5YZ
OUAI Hair Oil Travel Size - Helps Reduce Frizz (0.45 Fl Oz) | Add Shine and Smooth Split Ends - Color Safe Formula - Paraben, Phthalate and Sulfate Free
6K
▼ 33.3%vs. prior month
$108K
latest month
12-month trend
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Best Dae Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
OUAI is the best-performing dae brand in July 2026, moving 51,000 units across 8 ASINs for 71.8% of Top 10 volume. DAE follows with 20,000 units (28.2%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.00 to $35.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OUAI
8 ASINs in Top 10
71.8%
Units
51K
Revenue
$1.7M
Avg. price
$35.00
B0DSWK8PV5
$16.00·★4.2·5.9K revsOUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
Units sold10KB084BW599K
$32.00·★4.4·4.1K revsOUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
Units sold9KB084ZWKJ8S
$64.00·★4.3·3.8K revsOUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
Units sold8KB0C2PPB5YZ
$18.00·★4.6·7.8K revsOUAI Hair Oil Travel Size - Helps Reduce Frizz (0.45 Fl Oz) | Add Shine and Smooth Split Ends - Color Safe Formula - Paraben, Phthalate and Sulfate Free
Units sold6KB08SYKL11M
$64.00·★4.4·1.8K revsOUAI Medium Hair Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
Units sold5KB0GFGKTT5G
$16.00·★4.4·2.2K revsOUAI Curl Defining Cream - Travel Size Hydrating Curl Cream (2.5 Oz) | With Chia & Linseed Oil, Enhances Definition, Hydration & Shine, Tames Frizz & Protects from Humidity, Curly Hair Products
Units sold5KB084BYBS3X
$32.00·★4.4·2.4K revsOUAI Fine Hair Conditioner - Volumizing Conditioner for Fine Hair (10 oz) | Made with Keratin, Biotin and Chia Seed Oil - Adds Softness, Bounce and Volume - Free from Parabens, Sulfates, and Phthalates
Units sold4KB08WGD6R81
$38.00·★4.6·2.5K revsOUAI Fine to Medium Hair Treatment Mask- Deep Conditioning Hair Mask (8 oz) | Lightweight Deep Conditioning Hair Mask with Shea Butter, Keratin & Panthenol - Helps Hydrate, Strengthen & Repair Damage
Units sold4K
DAE
2 ASINs in Top 10
28.2%
Units
20K
Revenue
$500K
Avg. price
$25.00
B0BLWTQ7JC
$30.00·★4.7·3.9K revsDAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
Units sold10KB0DHLR2TJM
$20.00·★4.7·2K revsDAE Cactus Fruit 3-in1 Styling Cream & Taming Wand - Tames Flyaways | Style edges, Defines curls, Adds shine, Hydrates & moisturizes, Built-in taming wand, Convenient on-the-go purse size
Units sold10K
Trending Dae Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084BYBS3X booked 4K units at $32.00, with ▼ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084BYBS3X
OUAI Fine Hair Conditioner - Volumizing Conditioner for Fine Hair (10 oz) | Made with Keratin, Biotin and Chia Seed Oil - Adds Softness, Bounce and Volume - Free from Parabens, Sulfates, and Phthalates
Price
$32.00
Rating
4.4
Reviews
2.4K
Latest month sales
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