Cute Top Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Cute Top sales on Amazon US totaled 126,400 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $1,576,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.7% of unit volume and 41.8% of revenue, while a typical listing is priced at $12.61. The keyword itself pulled 26,592 Amazon queries over the same period (▼ 0.2% MoM).

Zooming out to the 12-month window ending July 2026, the cute top Top 50 moved 809,950 units and $11,027,348 in cumulative sales — an average of 67,496 units and $918,946 per month. Monthly throughput topped out at 155,100 units in June 2026 and dipped to 31,800 in December 2025, leaving the latest reading 145.4% higher than August 2025.

810KTotal units sold · Last 12 months
$11MTotal revenue · Last 12 months
26.6K▼ 0.2% MoM
Monthly search volume
$12.61Avg. price · July 2026

Cute Top Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales51.5K
Revenue$816.5K

2025/09

Sales44K
Revenue$722.2K

2025/10

Sales43.8K
Revenue$757.8K

2025/11

Sales37.1K
Revenue$569.8K

2025/12

Sales31.8K
Revenue$488.7K

2026/01

Sales35K
Revenue$467.5K

2026/02

Sales42.8K
Revenue$571.2K

2026/03

Sales79K
Revenue$1M

2026/04

Sales99.8K
Revenue$1.3M

2026/05

Sales63.8K
Revenue$796.7K

2026/06

Sales155.1K
Revenue$2M
126.4K

2026/07

Sales126.4K
Revenue$1.6M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

126.4K

▼ 18.5% MoM

Monthly Revenue 2026/07

$1.6M

▼ 20.6% MoM

Top 10 Market Share 2026/07

46.7%

See the Top 10 ASINs driving 46.7% of sales

Cute Top Market Share & Sales Concentration on Amazon US — July 2026

The most-sold cute top listing on Amazon US in July 2026 is ASIN B0DFYHDMT2 (Brand: GUVIVI), which sold 8,000 units at $14.99 apiece — equal to 6.3% of every unit tracked in this report and 14% ahead of the No. 2 listing.

The Top 10 ASINs account for 59,000 units and $659,720 in July 2026 — 46.7% of unit volume and 41.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Cute Top' on Amazon

July 2026
ASINSIGHT Logo
46.7% Volume Share 59K units sold
41.8% Revenue Share $659.7K estimated
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Top 5 Volume Share breakdown

B0DFYHDMT2 6.3%
B0G13Z2LD7 5.5%
B0DS23W6MC 5.5%
B0BVFR5679 4.7%
B0G142VGZR 4.7%
Others 73.1%
#1
GUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection

B0DFYHDMT2

GUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection

$14.99·★ 4.4·926 reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$112K

latest month

Monthly Trend

12-month trend

#2
Trendy Queen Women's Double Lined Square Neck Tank Top

B0G13Z2LD7

Trendy Queen Women's Double Lined Square Neck Tank Top

$9.99·★ 4.2·1.7K reviews
Monthly Sales

7K

▼ 22.2%

vs. prior month

Revenue

$83.5K

latest month

Monthly Trend

12-month trend

#3
Trendy Queen Women's Strapless Bandeau Crop Top

B0DS23W6MC

Trendy Queen Women's Strapless Bandeau Crop Top

$8.99·★ 3.9·2.5K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$71.5K

latest month

Monthly Trend

12-month trend

#4
Trendy Queen Womens Short Sleeve T Shirt Buttery Soft Summer Tops Basic Tees

B0BVFR5679

Trendy Queen Womens Short Sleeve T Shirt Buttery Soft Summer Tops Basic Tees

$7.99·★ 4.4·6.8K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$48.9K

latest month

Monthly Trend

12-month trend

#5
Trendy Queen Women's Double Lined Square Neck Tank Top

B0G142VGZR

Trendy Queen Women's Double Lined Square Neck Tank Top

$9.99·★ 4.2·1.7K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$71.6K

latest month

Monthly Trend

12-month trend

#6
Argeousgor Women Sheer Poncho Top Lightweight Knit Crochet Shrug Bolero Mesh Batwing Sleeve Sweater Cover Up Beachwear

B0FGQDHFLC

Argeousgor Women Sheer Poncho Top Lightweight Knit Crochet Shrug Bolero Mesh Batwing Sleeve Sweater Cover Up Beachwear

$12.98·★ 4.4·272 reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$77.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Cute Top Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Trendy Queen is the best-performing cute top brand in July 2026, moving 30,000 units across 5 ASINs for 50.8% of Top 10 volume. ANRABESS follows with 10,000 units (16.9%), ahead of GUVIVI on 8,000 units (13.6%).

With 5 brands splitting the Top 10 and 81.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $14.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

50.8%
16.9%
13.6%
18.6%
Trendy Queen
ANRABESS
GUVIVI
Other brands
1

Trendy Queen

5 ASINs in Top 10

50.8%

Units

30K

Revenue

$328.9K

Avg. price

$9.99

  • Trendy Queen Women's Double Lined Square Neck Tank Top

    B0G13Z2LD7

    $9.99·★4.2·1.7K revs

    Trendy Queen Women's Double Lined Square Neck Tank Top

    Units sold7K
  • Trendy Queen Women's Strapless Bandeau Crop Top

    B0DS23W6MC

    $8.99·★3.9·2.5K revs

    Trendy Queen Women's Strapless Bandeau Crop Top

    Units sold7K
  • Trendy Queen Womens Short Sleeve T Shirt Buttery Soft Summer Tops Basic Tees

    B0BVFR5679

    $7.99·★4.4·6.8K revs

    Trendy Queen Womens Short Sleeve T Shirt Buttery Soft Summer Tops Basic Tees

    Units sold6K
  • Trendy Queen Women's Double Lined Square Neck Tank Top

    B0G142VGZR

    $9.99·★4.2·1.7K revs

    Trendy Queen Women's Double Lined Square Neck Tank Top

    Units sold6K
  • Trendy Queen Womens Off the Shoulder Tops Oversized Summer T-Shirts 2026

    B0DQYB9YCR

    $12.99·★4.3·4.1K revs

    Trendy Queen Womens Off the Shoulder Tops Oversized Summer T-Shirts 2026

    Units sold4K
2

ANRABESS

2 ASINs in Top 10

16.9%

Units

10K

Revenue

$91K

Avg. price

$9.99

  • ANRABESS Womens Short Sleeve Henley Tops Summer Shirts Dressy Casual Blouse

    B0DJJPN62D

    $9.99·★4.4·13.8K revs

    ANRABESS Womens Short Sleeve Henley Tops Summer Shirts Dressy Casual Blouse

    Units sold5K
  • ANRABESS Womens Cropped Tank Tops Scoop Neck Top Ribbed Cami

    B0FVXKDB7M

    $9.99·★4.3·968 revs

    ANRABESS Womens Cropped Tank Tops Scoop Neck Top Ribbed Cami

    Units sold5K
3

GUVIVI

1 ASIN in Top 10

13.6%

Units

8K

Revenue

$112K

Avg. price

$14.99

  • GUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection

    B0DFYHDMT2

    $14.99·★4.4·926 revs

    GUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection

    Units sold8K

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