Cute Swimsuits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cute Swimsuits sales on Amazon US totaled 20,300 units in July 2026 (▼ 26.2% vs. the prior month), generating an estimated $614,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 52.3% of revenue, while a typical listing is priced at $29.20. The keyword itself pulled 8,043 Amazon queries over the same period (▼ 65.6% MoM).
Zooming out to the 12-month window ending July 2026, the cute swimsuits Top 50 moved 115,400 units and $3,486,570 in cumulative sales — an average of 9,617 units and $290,548 per month. Monthly throughput topped out at 27,500 units in June 2026 and dipped to 3,150 in October 2025, leaving the latest reading 160.3% higher than August 2025.
Cute Swimsuits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.3K
▼ 26.2% MoM
Monthly Revenue 2026/07
$614.1K
▼ 25.3% MoM
Top 10 Market Share 2026/07
51.2%
Cute Swimsuits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cute swimsuits listing on Amazon US in July 2026 is ASIN B0B19H8S5D (Brand: Bsubseach), which sold 2,000 units at $19.99 apiece — equal to 9.9% of every unit tracked in this report.
The Top 10 ASINs account for 10,400 units and $321,262 in July 2026 — 51.2% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cute Swimsuits' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B19H8S5D
Bsubseach Crochet Cover Up Women Sexy Hollow Out Swim Coverup Summer Outfit
2K
▼ 50.0%vs. prior month
$40K
latest month
12-month trend
B0DK8Z26D6
Blooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
2K
▲ 0.0%vs. prior month
$79.5K
latest month
12-month trend
B0DHZCNGM4
Lilosy Beach Swimsuit Cover Up Women Dress Bathing Suit 3XS-6XL
1K
▼ 66.7%vs. prior month
$25.3K
latest month
12-month trend
B0FR8DJ1Z3
Herseas Women's Tie Shoulder Bikini Sets 2 Piece High Waisted Swimsuits
1K
▼ 50.0%vs. prior month
$30.3K
latest month
12-month trend
B08K8JDPSZ
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
900
▲ 0.0%vs. prior month
$34.2K
latest month
12-month trend
B079FGL467
SherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
800
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cute Swimsuits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bsubseach is the best-performing cute swimsuits brand in July 2026, moving 2,000 units across 1 ASIN for 19.2% of Top 10 volume. Blooming Jelly follows with 2,000 units (19.2%), ahead of Eomenie on 1,600 units (15.4%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bsubseach
1 ASIN in Top 10
19.2%
Units
2K
Revenue
$40K
Avg. price
$19.99
B0B19H8S5D
$19.99·★4.4·1.8K revsBsubseach Crochet Cover Up Women Sexy Hollow Out Swim Coverup Summer Outfit
Units sold2K
Blooming Jelly
1 ASIN in Top 10
19.2%
Units
2K
Revenue
$79.5K
Avg. price
$32.79
B0DK8Z26D6
$32.79·★4.2·5K revsBlooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Units sold2K
Eomenie
2 ASINs in Top 10
15.4%
Units
1.6K
Revenue
$51.6K
Avg. price
$34.99
B0DMF9CDY1
$32.99·★4.3·1.3K revsEomenie Womens Cutout One Piece Swimsuit Sexy Bathing Suit
Units sold800B09NY4DSY1
$36.99·★4.4·19.7K revsEomenie Women's Tummy Control One Piece Swimsuit Cutout Bathing Suit
Units sold800
Trending Cute Swimsuits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FSS22ZMX booked 600 units at $29.99, with ▼ 14.3% MoM change. On the growth side, B0DDWWG71P leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSS22ZMX
BMJL Womens Color Block Bikini Sets Supportive Wide Strap Swim Suits 2026
Price
$29.99
Rating
4.3
Reviews
612
Latest month sales
B09H6RV9VS
Hilinker Women's Leopard Bikini Swimsuits V Neck High Waisted 2 Piece Bathing Suits
Price
$28.74
Rating
4.1
Reviews
2.4K
Latest month sales
B0DDWWG71P
ZAFUL Women's Tie Back Padded High Cut Bralette Bikini Set 2 Piece Swimsuit
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.0
Reviews
2.3K
Latest month sales
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