Cute Bikini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cute Bikini sales on Amazon US totaled 20,500 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $412,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.7% of unit volume and 61.5% of revenue, while a typical listing is priced at $26.17. The keyword itself pulled 5,022 Amazon queries over the same period (▼ 63.4% MoM).
Zooming out to the 12-month window ending July 2026, the cute bikini Top 50 moved 139,000 units and $2,557,218 in cumulative sales — an average of 11,583 units and $213,102 per month. Monthly throughput topped out at 21,600 units in June 2026 and dipped to 4,750 in November 2025, leaving the latest reading 59.5% higher than August 2025.
Cute Bikini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.5K
▼ 5.1% MoM
Monthly Revenue 2026/07
$412.7K
▼ 6.7% MoM
Top 10 Market Share 2026/07
71.7%
Cute Bikini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cute bikini listing on Amazon US in July 2026 is ASIN B0DFYHDMT2 (Brand: GUVIVI), which sold 8,000 units at $14.99 apiece — equal to 39.0% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,700 units and $253,987 in July 2026 — 71.7% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cute Bikini' on Amazon
July 2026
Is 71.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DFYHDMT2
GUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection
8K
▲ 0.0%vs. prior month
$112K
latest month
12-month trend
B0CTKHLJ2Y
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B079FGL467
SherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
800
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
B0DN6J65C1
Holipick Women's Triangle Bikini Two Piece Halter Tie Side Bathing Suit
600
▼ 40.0%vs. prior month
$13.2K
latest month
12-month trend
B0DQXHMDVV
Womens 2025 Floral Printed Cheeky Bikini Sets High Cut Swimsuit Sexy Triangle String Tie Cute Bathing Suits
600
▲ 0.0%vs. prior month
$17.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cute Bikini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GUVIVI is the best-performing cute bikini brand in July 2026, moving 8,000 units across 1 ASIN for 54.4% of Top 10 volume. OZICERD follows with 2,000 units (13.6%), ahead of Suvimuga on 1,000 units (6.8%).
With 10 brands splitting the Top 10 and 74.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GUVIVI
1 ASIN in Top 10
54.4%
Units
8K
Revenue
$112K
Avg. price
$14.99
B0DFYHDMT2
$14.99·★4.4·931 revsGUVIVI Retro Oval Sunglasses for Women 90s Cat Eye Shades UV protection
Units sold8K
OZICERD
1 ASIN in Top 10
13.6%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0CTKHLJ2Y
$9.99·★4.3·1.7K revsOZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
Units sold2K
Suvimuga
1 ASIN in Top 10
6.8%
Units
1K
Revenue
$25K
Avg. price
$25.99
B088FNMN1Y
$25.99·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold1K
Trending Cute Bikini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GJYJFN2V booked 400 units at $23.19, with ▲ 0.0% MoM change. On the growth side, B0DRSWBCC3 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0F9Y27MXK close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GJYJFN2V
WDIRARA Women's Polka Dots 2 Piece Boyshorts Bikini Set Halter Y2K Swimsuit
Price
$23.19
Rating
3.7
Reviews
160
Latest month sales
B0DRSWBCC3
QJQ Women's 2 Piece Cheeky Bikini Sets Tie Back Ring Linked Brazilian Swimsuit Sexy Triangle Bathing Suit
Price
$37.99
Rating
3.4
Reviews
139
Latest month sales
B0F9Y27MXK
WDIRARA Women's Polka Dots Bikini Set Swimsuit 2 Piece Bathing Suit
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.1
Reviews
221
Latest month sales
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