Cute Bathing Suits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cute Bathing Suits sales on Amazon US totaled 31,400 units in July 2026 (▼ 24.3% vs. the prior month), generating an estimated $877,034 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.8% of unit volume and 39.5% of revenue, while a typical listing is priced at $29.54. The keyword itself pulled 7,533 Amazon queries over the same period (▼ 68.1% MoM).
Zooming out to the 12-month window ending July 2026, the cute bathing suits Top 50 moved 156,750 units and $4,665,996 in cumulative sales — an average of 13,063 units and $388,833 per month. Monthly throughput topped out at 41,500 units in June 2026 and dipped to 3,900 in October 2025, leaving the latest reading 182.9% higher than August 2025.
Cute Bathing Suits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.4K
▼ 24.3% MoM
Monthly Revenue 2026/07
$877K
▼ 26.5% MoM
Top 10 Market Share 2026/07
46.8%
Cute Bathing Suits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cute bathing suits listing on Amazon US in July 2026 is ASIN B0GCJCZ1ML (Brand: Vicarly), which sold 5,000 units at $9.99 apiece — equal to 15.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,700 units and $346,135 in July 2026 — 46.8% of unit volume and 39.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cute Bathing Suits' on Amazon
July 2026
Is 46.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GCJCZ1ML
Women Poncho Shawl Top Beach Cover Up 3XS-6XL
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0B19H8S5D
Bsubseach Crochet Cover Up Women Sexy Hollow Out Swim Coverup Summer Outfit
2K
▼ 50.0%vs. prior month
$40K
latest month
12-month trend
B0DHZCNGM4
Lilosy Beach Swimsuit Cover Up Women Dress Bathing Suit 3XS-6XL
1K
▼ 66.7%vs. prior month
$25.3K
latest month
12-month trend
B0FM7L8MYC
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
1K
▼ 80.0%vs. prior month
$40K
latest month
12-month trend
B0FR8DJ1Z3
Herseas Women's Tie Shoulder Bikini Sets 2 Piece High Waisted Swimsuits
1K
▼ 50.0%vs. prior month
$30.3K
latest month
12-month trend
B0BS3WP1R9
Eomenie Women's One Piece Swimdress Tummy Control Swimsuits
1K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cute Bathing Suits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vicarly is the best-performing cute bathing suits brand in July 2026, moving 5,000 units across 1 ASIN for 34.0% of Top 10 volume. Bsubseach follows with 2,000 units (13.6%), ahead of CUPSHE on 1,800 units (12.2%).
Volume is spread across 9 brands, with the top three holding 59.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vicarly
1 ASIN in Top 10
34.0%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0GCJCZ1ML
$9.99·★4.2·336 revsWomen Poncho Shawl Top Beach Cover Up 3XS-6XL
Units sold5K
Bsubseach
1 ASIN in Top 10
13.6%
Units
2K
Revenue
$40K
Avg. price
$19.99
B0B19H8S5D
$19.99·★4.4·1.8K revsBsubseach Crochet Cover Up Women Sexy Hollow Out Swim Coverup Summer Outfit
Units sold2K
CUPSHE
2 ASINs in Top 10
12.2%
Units
1.8K
Revenue
$71.3K
Avg. price
$38.99
B0DCNMB2TF
$37.99·★4.4·1.2K revsCUPSHE Women's One Piece Swimsuit Deep V Bathing Suit Ring Back
Units sold900B0BM8TD4Z4
$39.99·★4.6·35.5K revsCUPSHE Women's One Piece Swimsuit V Neck Bathing Suit Ruched Tummy
Units sold900
Trending Cute Bathing Suits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08S3FM56W booked 1K units at $30.99, with ▲ 11.1% MoM change. On the growth side, B0DLT3GTXD leads positive momentum with ▲ 60.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08S3FM56W
Viottiset Women's Ruched High Cut One Piece Swimsuit Tummy Control Bathing Suit Monokini
Price
$30.99
Rating
4.3
Reviews
10.1K
Latest month sales
B0DCNMB2TF
CUPSHE Women's One Piece Swimsuit Deep V Bathing Suit Ring Back
Price
$37.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0DLT3GTXD
Blooming Jelly Womens One Piece Swimsuit Tummy Control Bathing Suit 2026
Unlock to view ASIN details and product titles
Price
$32.99
Rating
4.4
Reviews
4.2K
Latest month sales
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