Cutco Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cutco Knives sales on Amazon US totaled 30,050 units in July 2026 (▼ 62.4% vs. the prior month), generating an estimated $2,155,022 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.2% of unit volume and 60.3% of revenue, while a typical listing is priced at $153.44. The keyword itself pulled 16,415 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the cutco knives Top 50 moved 613,950 units and $36,436,360 in cumulative sales — an average of 51,163 units and $3,036,363 per month. Monthly throughput topped out at 108,150 units in November 2025 and dipped to 23,200 in May 2026, leaving the latest reading 4.9% higher than August 2025.
Cutco Knives Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.1K
▼ 62.4% MoM
Monthly Revenue 2026/07
$2.2M
▼ 59.1% MoM
Top 10 Market Share 2026/07
83.2%
Cutco Knives Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cutco knives listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.98 apiece — equal to 33.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $1,299,560 in July 2026 — 83.2% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cutco Knives' on Amazon
July 2026
Is 83.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0865TNBKC
imarku Santoku Knife 7 Inch with Sharp Japanese High Carbon Stainless Steel | Ultra Sharp Chef Knife, Kitchen Gadgets 2026, Apartment Essentials with This Kitchen Knife, Unique Gifts for Women Men
3K
▼ 40.0%vs. prior month
$100.6K
latest month
12-month trend
B0BW91HX7D
Knife Set, Astercook 21 Pieces Knife Sets for Kitchen with Block, Dishwasher Safe Kitchen Knife Set with Built-in Sharpener, German Stainless Steel Black Knife Block Set, Fathers Day Gift for Men
3K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B09WW6VGHX
Amazon Basics Classic 8-inch Full Tang High Carbon Stainless Steel Chef's Knife, Multipurpose Kitchen Knife with Three Rivets, Silver
2K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
B00GHX5HGG
Henckels Statement 15-Pc Knife Block Set, Razor-Sharp, German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip Ideal for Everyday Cooking. High Quality Stainless Steel
2K
▼ 66.7%vs. prior month
$299.3K
latest month
12-month trend
B09Y91CSXD
HOSHANHO Kitchen Knife in Japanese High Carbon Steel, Professional High-Class Chef's Knife 8 inch, Non-slip Ultra Sharp Cooking Knives with Ergonomic Handle
1K
▼ 50.0%vs. prior month
$55.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cutco Knives Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing cutco knives brand in July 2026, moving 13,000 units across 2 ASINs for 52.0% of Top 10 volume. imarku Santoku follows with 3,000 units (12.0%), ahead of HENCKELS on 3,000 units (12.0%).
With 8 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.62 to $93.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
2 ASINs in Top 10
52.0%
Units
13K
Revenue
$549.2K
Avg. price
$44.98
B0C1YBPJ43
$39.98·★4.8·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0BW91HX7D
$49.99·★4.7·2.7K revsKnife Set, Astercook 21 Pieces Knife Sets for Kitchen with Block, Dishwasher Safe Kitchen Knife Set with Built-in Sharpener, German Stainless Steel Black Knife Block Set, Fathers Day Gift for Men
Units sold3K
imarku Santoku
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$100.6K
Avg. price
$26.62
B0865TNBKC
$26.62·★4.6·4.7K revsimarku Santoku Knife 7 Inch with Sharp Japanese High Carbon Stainless Steel | Ultra Sharp Chef Knife, Kitchen Gadgets 2026, Apartment Essentials with This Kitchen Knife, Unique Gifts for Women Men
Units sold3K
HENCKELS
2 ASINs in Top 10
12.0%
Units
3K
Revenue
$336.1K
Avg. price
$93.47
B00GHX5HGG
$149.95·★4.5·24.7K revsHenckels Statement 15-Pc Knife Block Set, Razor-Sharp, German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip Ideal for Everyday Cooking. High Quality Stainless Steel
Units sold2KB09RTFBBQM
$36.99·★4.5·2K revsHENCKELS Forged Accent 2-Pc Paring Knife Set, Razor-Sharp German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip. Great for Peeling, Coring and Slicing.
Units sold1K
Trending Cutco Knives Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CB6MR12S booked 1K units at $64.99, with ▼ 50.0% MoM change. On the growth side, B0FKT56G4L leads positive momentum with ▲ 50.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CB6MR12S
Cutluxe Carving Knife Set, Brisket Slicing & Boning Knife for Meat & BBQ | Razor Sharp German Steel, Full Tang Ergonomic Handle – Grilling Gift for Men, Artisan Series
Price
$64.99
Rating
4.8
Reviews
1.5K
Latest month sales
B0DFZG4CR3
Martha Stewart Knife Block Set 16-Piece - Lockton High Carbon Stainless Steel Forged Full Tang Chef Knives, Acacia Wood Block, Triple Riveted Handles, Linen White & Gold
Price
$84.99
Rating
4.3
Reviews
742
Latest month sales
B0FKT56G4L
Cutluxe Butcher Knife Set, Brisket, Breaking, Boning & Fillet for Meat | BBQ Carving Blades, Ultra Sharp German Steel, Full Tang Ergonomic Handles – Grilling Gift for Men
Unlock to view ASIN details and product titles
Price
$104.49
Rating
4.8
Reviews
7.5K
Latest month sales
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