Customized Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Customized Blanket sales on Amazon US totaled 37,600 units in July 2026 (▲ 0.9% vs. the prior month), generating an estimated $706,589 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 62.5% of revenue, while a typical listing is priced at $19.96. The keyword itself pulled 17,261 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the customized blanket Top 50 moved 647,150 units and $12,176,446 in cumulative sales — an average of 53,929 units and $1,014,704 per month. Monthly throughput topped out at 164,100 units in December 2025 and dipped to 31,250 in May 2026, leaving the latest reading 3.2% higher than August 2025.
Customized Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.6K
▲ 0.9% MoM
Monthly Revenue 2026/07
$706.6K
▼ 3.7% MoM
Top 10 Market Share 2026/07
63.6%
Customized Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold customized blanket listing on Amazon US in July 2026 is ASIN B0CNPDMD1R (Brand: Yurhap), which sold 6,000 units at $7.19 apiece — equal to 16.0% of every unit tracked in this report.
The Top 10 ASINs account for 23,900 units and $441,602 in July 2026 — 63.6% of unit volume and 62.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Customized Blanket' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CNPDMD1R
Yurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
6K
▼ 14.3%vs. prior month
$46.1K
latest month
12-month trend
B0CSFJR66V
BEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use
6K
▲ 20.0%vs. prior month
$78K
latest month
12-month trend
B0D6Y9PF2V
inkArts Custom Blanket Throws with Photos Text Personalized with Picture Customizable, Customize for Mom, Dad, Couple, Girlfriend, Boyfriend, Husband & Wife
4K
▲ 0.0%vs. prior month
$48K
latest month
12-month trend
B0BTHK7NW4
Bedsure Comforter Duvet Insert - Quilted Comforters Oversized King Size, All Season Duvet, GentleSoft Down Alternative Bedding, with 8 Tabs, Gifts for Women/Men, White, Oversized King 116 x 98 Inches
2K
▼ 33.3%vs. prior month
$150.3K
latest month
12-month trend
B0BKZT71PB
inkArts Custom Blankets with Photo, Personalized Blanket Using My Own Photo, Customized Blankets with Picture, Personalized Gifts for Women Men Baby Child
1K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0BV62SXMG
Homemate Heated Blanket Electric Throw - 50"x60" Heating Blanket Throw 1/2/4/6/8 Hours Auto-Off 10 Heat Level Over-Heat Protection Flannel Sherpa ETL Certification | ETL Certified 1/2/4/6/8H Auto-Off 10 Heat Levels Overheat Protection Flannel Sherpa,For Cold AC Office Room Cold Sleeper Gift
1K
vs. prior month
$34.1K
latest month
12-month trend
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Best Customized Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yurhap is the best-performing customized blanket brand in July 2026, moving 6,000 units across 1 ASIN for 25.1% of Top 10 volume. BEDELITE follows with 6,000 units (25.1%), ahead of inkArts on 5,000 units (20.9%).
With 9 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.19 to $12.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yurhap
1 ASIN in Top 10
25.1%
Units
6K
Revenue
$46.1K
Avg. price
$7.19
B0CNPDMD1R
$7.19·★4.7·6.9K revsYurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
Units sold6K
BEDELITE
1 ASIN in Top 10
25.1%
Units
6K
Revenue
$78K
Avg. price
$12.53
B0CSFJR66V
$12.53·★4.5·4.6K revsBEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use
Units sold6K
inkArts
2 ASINs in Top 10
20.9%
Units
5K
Revenue
$60K
Avg. price
$11.99
B0D6Y9PF2V
$11.99·★4.7·6.3K revsinkArts Custom Blanket Throws with Photos Text Personalized with Picture Customizable, Customize for Mom, Dad, Couple, Girlfriend, Boyfriend, Husband & Wife
Units sold4KB0BKZT71PB
$11.99·★4.7·6.3K revsinkArts Custom Blankets with Photo, Personalized Blanket Using My Own Photo, Customized Blankets with Picture, Personalized Gifts for Women Men Baby Child
Units sold1K
Trending Customized Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BV62SXMG booked 1K units at $34.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BV62SXMG
Homemate Heated Blanket Electric Throw - 50"x60" Heating Blanket Throw 1/2/4/6/8 Hours Auto-Off 10 Heat Level Over-Heat Protection Flannel Sherpa ETL Certification | ETL Certified 1/2/4/6/8H Auto-Off 10 Heat Levels Overheat Protection Flannel Sherpa,For Cold AC Office Room Cold Sleeper Gift
Price
$34.99
Rating
4.3
Reviews
3.5K
Latest month sales
B0GK7G47FQ
Personazlied Baby Blanket, Custom Swaddle Blanket for Newborns with Name, Customized Baby Blanket for Boys and Girls, Ideal Personalized Baby Gifts for Newborns and Baby Showers (Pattern Name)
Price
$4.99
Rating
4.7
Reviews
139
Latest month sales
B0H1MG9JFL
Craftikit Coffee Coloring in Blanket for Adults - Sherpa Throw -15 Markers | 40" x 60", Fabric Markers Included, Permanent Vibrant Fleece Design, Ages 3+, Machine Washable, Gift Wrapped
Unlock to view ASIN details and product titles
Price
$39.95
Rating
4.8
Reviews
128
Latest month sales
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