Custom Sign Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Custom Sign sales on Amazon US totaled 49,300 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $949,661 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 45.5% of revenue, while a typical listing is priced at $21.74. The keyword itself pulled 23,943 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the custom sign Top 50 moved 479,700 units and $8,909,132 in cumulative sales — an average of 39,975 units and $742,428 per month. Monthly throughput topped out at 49,300 units in July 2026 and dipped to 29,600 in January 2026, leaving the latest reading 10.0% higher than August 2025.
Custom Sign Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.3K
▲ 2.2% MoM
Monthly Revenue 2026/07
$949.7K
▲ 5.9% MoM
Top 10 Market Share 2026/07
52.7%
Custom Sign Market Share & Sales Concentration on Amazon US — July 2026
The most-sold custom sign listing on Amazon US in July 2026 is ASIN B0BVQJDYLC (Brand: Veskaoty), which sold 7,000 units at $9.99 apiece — equal to 14.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $431,780 in July 2026 — 52.7% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Custom Sign' on Amazon
July 2026









Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BVQJDYLC
Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
7K
▲ 16.7%vs. prior month
$69.9K
latest month
12-month trend

B077ZFHTHG
Black Felt Letter Board 10x10in, Baby Announcement Sign, 336 Letter Kit | Pregnancy milestone display with wooden frame, wall mount or stand for nursery photos and keepsake moments
4K
▲ 0.0%vs. prior month
$39.2K
latest month
12-month trend

B0D476MMJ2
CIONAOR Custom Neon Sign, Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign, Personalized Neon Light Suitable for Events Birthday Gifts Decorations
3K
▲ 50.0%vs. prior month
$137.9K
latest month
12-month trend

B0F12WSK4Q
Big Head Cutout on a Stick, 6" to 48", Custom Photo, 1 PC | Personalized Face Cutouts for Birthday, Wedding, Graduation, Party Props & Decoration Gifts
2K
▼ 33.3%vs. prior month
$13.6K
latest month
12-month trend

B08CF6HZZQ
ExcelMark Custom Name Plate for Desk or Door – 14 Color Choices (2” X 8”)
2K
▲ 100.0%vs. prior month
$18K
latest month
12-month trend

B0C3CT1RGB
OBTAIN Custom Neon Signs, Neon Sign Customizable for Wall Decor, Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign
2K
▲ 100.0%vs. prior month
$45.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Custom Sign Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Veskaoty is the best-performing custom sign brand in July 2026, moving 7,000 units across 1 ASIN for 26.9% of Top 10 volume. C CRYSTAL LEMON follows with 4,000 units (15.4%), ahead of CIONAOR on 3,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $45.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Veskaoty
1 ASIN in Top 10
26.9%
Units
7K
Revenue
$69.9K
Avg. price
$9.99

B0BVQJDYLC
$9.99·★4.7·2.3K revsVeskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
Units sold7K
C CRYSTAL LEMON
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$39.2K
Avg. price
$9.99

B077ZFHTHG
$9.99·★4.7·9.5K revsBlack Felt Letter Board 10x10in, Baby Announcement Sign, 336 Letter Kit | Pregnancy milestone display with wooden frame, wall mount or stand for nursery photos and keepsake moments
Units sold4K
CIONAOR
1 ASIN in Top 10
11.5%
Units
3K
Revenue
$137.9K
Avg. price
$45.97

B0D476MMJ2
$45.97·★4.7·1.3K revsCIONAOR Custom Neon Sign, Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign, Personalized Neon Light Suitable for Events Birthday Gifts Decorations
Units sold3K
Trending Custom Sign Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B007IW07PQ booked 1K units at $9.79, with ▲ 0.0% MoM change. On the growth side, B08CF6HZZQ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C3CT1RGB close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B007IW07PQ
Lasercrafting Custom Engraved Name Plates for Desk, Office Door & Wall | Personalized Nameplate Sign Plaque - Name Tag With Holder 2x8 2x10 2x12
Price
$9.79
Rating
4.8
Reviews
6.9K
Latest month sales

B08CF6HZZQ
ExcelMark Custom Name Plate for Desk or Door – 14 Color Choices (2” X 8”)
Price
$8.99
Rating
4.8
Reviews
2.5K
Latest month sales

B0C3CT1RGB
OBTAIN Custom Neon Signs, Neon Sign Customizable for Wall Decor, Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign
Unlock to view ASIN details and product titles
Price
$22.70
Rating
4.4
Reviews
2.2K
Latest month sales
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