Custom Sign Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Custom Sign sales on Amazon US totaled 49,300 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $949,661 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 45.5% of revenue, while a typical listing is priced at $21.74. The keyword itself pulled 23,943 Amazon queries over the same period (▲ 5.3% MoM).

Zooming out to the 12-month window ending July 2026, the custom sign Top 50 moved 479,700 units and $8,909,132 in cumulative sales — an average of 39,975 units and $742,428 per month. Monthly throughput topped out at 49,300 units in July 2026 and dipped to 29,600 in January 2026, leaving the latest reading 10.0% higher than August 2025.

479.7KTotal units sold · Last 12 months
$8.9MTotal revenue · Last 12 months
23.9K▲ 5.3% MoM
Monthly search volume
$21.74Avg. price · July 2026

Custom Sign Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales44.8K
Revenue$841.8K

2025/09

Sales40.7K
Revenue$754.6K

2025/10

Sales39K
Revenue$667.2K

2025/11

Sales40.8K
Revenue$782.2K

2025/12

Sales47.2K
Revenue$937.1K

2026/01

Sales29.6K
Revenue$517.4K

2026/02

Sales32.4K
Revenue$591.7K

2026/03

Sales34.5K
Revenue$657K

2026/04

Sales42.9K
Revenue$815.5K

2026/05

Sales30.4K
Revenue$500.9K

2026/06

Sales48.1K
Revenue$894.1K
49.3K

2026/07

Sales49.3K
Revenue$949.7K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

49.3K

▲ 2.2% MoM

Monthly Revenue 2026/07

$949.7K

▲ 5.9% MoM

Top 10 Market Share 2026/07

52.7%

See the Top 10 ASINs driving 52.7% of sales

Custom Sign Market Share & Sales Concentration on Amazon US — July 2026

The most-sold custom sign listing on Amazon US in July 2026 is ASIN B0BVQJDYLC (Brand: Veskaoty), which sold 7,000 units at $9.99 apiece — equal to 14.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.

The Top 10 ASINs account for 26,000 units and $431,780 in July 2026 — 52.7% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Custom Sign' on Amazon

July 2026
ASINSIGHT Logo
52.7% Volume Share 26K units sold
45.5% Revenue Share $431.8K estimated
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Top 5 Volume Share breakdown

B0BVQJDYLC 14.2%
B077ZFHTHG 8.1%
B0D476MMJ2 6.1%
B0F12WSK4Q 4.1%
B08CF6HZZQ 4.1%
Others 63.5%
#1
Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor

B0BVQJDYLC

Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor

$9.99· 4.7·2.3K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$69.9K

latest month

Monthly Trend

12-month trend

#2
Black Felt Letter Board 10x10in, Baby Announcement Sign, 336 Letter Kit | Pregnancy milestone display with wooden frame, wall mount or stand for nursery photos and keepsake moments

B077ZFHTHG

Black Felt Letter Board 10x10in, Baby Announcement Sign, 336 Letter Kit | Pregnancy milestone display with wooden frame, wall mount or stand for nursery photos and keepsake moments

$9.99· 4.7·9.5K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$39.2K

latest month

Monthly Trend

12-month trend

#3
CIONAOR Custom Neon Sign, Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign, Personalized Neon Light Suitable for Events Birthday Gifts Decorations

B0D476MMJ2

CIONAOR Custom Neon Sign, Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign, Personalized Neon Light Suitable for Events Birthday Gifts Decorations

$45.97· 4.7·1.3K reviews
Monthly Sales

3K

▲ 50.0%

vs. prior month

Revenue

$137.9K

latest month

Monthly Trend

12-month trend

#4
Big Head Cutout on a Stick, 6" to 48", Custom Photo, 1 PC | Personalized Face Cutouts for Birthday, Wedding, Graduation, Party Props & Decoration Gifts

B0F12WSK4Q

Big Head Cutout on a Stick, 6" to 48", Custom Photo, 1 PC | Personalized Face Cutouts for Birthday, Wedding, Graduation, Party Props & Decoration Gifts

$6.75· 4.3·776 reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$13.6K

latest month

Monthly Trend

12-month trend

#5
ExcelMark Custom Name Plate for Desk or Door – 14 Color Choices (2” X 8”)

B08CF6HZZQ

ExcelMark Custom Name Plate for Desk or Door – 14 Color Choices (2” X 8”)

$8.99· 4.8·2.5K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$18K

latest month

Monthly Trend

12-month trend

#6
OBTAIN Custom Neon Signs, Neon Sign Customizable for Wall Decor, Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign

B0C3CT1RGB

OBTAIN Custom Neon Signs, Neon Sign Customizable for Wall Decor, Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign

$22.70· 4.4·2.2K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$45.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Custom Sign Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Veskaoty is the best-performing custom sign brand in July 2026, moving 7,000 units across 1 ASIN for 26.9% of Top 10 volume. C CRYSTAL LEMON follows with 4,000 units (15.4%), ahead of CIONAOR on 3,000 units (11.5%).

Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $45.97, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

26.9%
15.4%
11.5%
46.2%
Veskaoty
C CRYSTAL LEMON
CIONAOR
Other brands
1

Veskaoty

1 ASIN in Top 10

26.9%

Units

7K

Revenue

$69.9K

Avg. price

$9.99

  • Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor

    B0BVQJDYLC

    $9.99·4.7·2.3K revs

    Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor

    Units sold7K
2

C CRYSTAL LEMON

1 ASIN in Top 10

15.4%

Units

4K

Revenue

$39.2K

Avg. price

$9.99

  • Black Felt Letter Board 10x10in, Baby Announcement Sign, 336 Letter Kit | Pregnancy milestone display with wooden frame, wall mount or stand for nursery photos and keepsake moments

    B077ZFHTHG

    $9.99·4.7·9.5K revs

    Black Felt Letter Board 10x10in, Baby Announcement Sign, 336 Letter Kit | Pregnancy milestone display with wooden frame, wall mount or stand for nursery photos and keepsake moments

    Units sold4K
3

CIONAOR

1 ASIN in Top 10

11.5%

Units

3K

Revenue

$137.9K

Avg. price

$45.97

  • CIONAOR Custom Neon Sign, Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign, Personalized Neon Light Suitable for Events Birthday Gifts Decorations

    B0D476MMJ2

    $45.97·4.7·1.3K revs

    CIONAOR Custom Neon Sign, Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign, Personalized Neon Light Suitable for Events Birthday Gifts Decorations

    Units sold3K

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